Technologies

The state of augmented and virtual reality

January 17, 2022

the-state-of-augmented-and-virtual-reality
Virtual reality first permeated the ether through science fiction tales, television serials and movies. From the 1950s and even earlier, creative minds introduced us to virtual worlds beyond our wildest imagination even though the supporting technology was considered light years away. But with the release of the latest devices smartphones, glasses, headsets and more paired with superhuman supporting technology and content, augmented reality and virtual reality (AR/VR) are intersecting with real life. This whole new ecosystem promises to offer a different lens in how we see and interact with our world whether at work, home or on the go.

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High Noon Entertainment

High Noon Entertainment is part of ITV Studios, a world leader in television production and distribution. In the UK, ITV is the leading commercial broadcaster and producer. ITV Studios has international production centers in the UK, Germany, France, the Nordics and Australia as well as America. The distribution business, ITV Studios Global Entertainment, sells programs and formats to all regions worldwide. ITV Studios Global Entertainment’s consumer products division covers home entertainment, publishing, merchandise and licensing.

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Spotlight

High Noon Entertainment

High Noon Entertainment is part of ITV Studios, a world leader in television production and distribution. In the UK, ITV is the leading commercial broadcaster and producer. ITV Studios has international production centers in the UK, Germany, France, the Nordics and Australia as well as America. The distribution business, ITV Studios Global Entertainment, sells programs and formats to all regions worldwide. ITV Studios Global Entertainment’s consumer products division covers home entertainment, publishing, merchandise and licensing.

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