Q&A with Ashley Fauset, Chief Operating Officer at Stardust Entertainment Inc.

Ashley Fauset, Chief Operating Officer at Stardust Entertainment Inc., is a self-driven leader and full-stack marketer focused on product development and growth marketing. She leads the global marketing efforts aimed at TV and movie fanatics among the tech-savvy millennial & Gen Z audiences.

MEDIA 7: Could you tell us a little about your career journey from an event management industry to the entertainment industry?
ASHLEY FAUSET:
I love this question, and the truth is, there’s no clear-cut path that led me to where I am today. I’ve had a deep fascination with technology ever since I can remember, from using Print Shop on a Macintosh computer as a grade-schooler to designing ways to improve order-taking flows on the touchscreen registers at my restaurant job in college. Organization and process are two things that come naturally to me, so the fact that I’ve landed in the app/product world is no surprise to me. I initially launched my career in event marketing, but when offered an opportunity to step into the startup world, I jumped at the chance and never looked back.

Growing up in Los Angeles, I was already infused in the entertainment industry, and with my passion for film and television, moving to the industry was a fairly seamless transition. I’m someone who’s constantly asking questions, looking for deeper insights, pushing to expand my skill set, and finding creative ways to solve problems for brands and consumers. Being curious, having an insatiable urge to learn new things, and being open to opportunity will always be my guiding light.

Do great work, learn from it, and use that to improve for the next time.




M7: What does your company stand for? What are the major roles you play as the Chief Operating Officer at Stardust Entertainment?
AF:
Stardust is a niche social app that fosters community, connection, and conversation among movie and television fans. We’re an inclusive, empathetic, enthusiastic, and super passionate group.

As a Chief Operating Officer, I have a heavy hand in creative, marketing, product development, and overall operations. Having visibility across the entire operation and seeing how all efforts play together gives me the ability to refine overarching goals and make better decisions. I see what the Product team designs, which triggers a cool marketing idea, which in turn informs development… It’s all organic and interdependent and I am constantly inspired and mesmerized by how it all comes together.

M7: How does Stardust Entertainment stand out from its other competitors in the market?
AF:
The nature of the community on Stardust is super special. While we’re a social app and have similar functionality to border social networks, the connections and conversations taking place on our platform are much more meaningful and thought-provoking. Fans coming together to celebrate their favorite characters wins, to lament their downfalls, to discuss the latest developments in the entertainment industry really lends itself to a deeper, more satisfying social experience.


Ask for Feedback. Asking for feedback isn’t a sign of weakness or inability, rather it shows your commitment to producing great work.



M7: Could you throw some light on a few upcoming product and growth marketing trends that you look forward to?
AF:
Well, without giving too much away, I’ll share that we’re leveraging machine learning and AI in several places in the app, from surfacing other users who are fans of the same movies & shows you are, to giving 1:1 entertainment recommendations that are extremely accurate. From a growth perspective, we’re excited to test some new acquisition channels and launch a handful of influencer & brand partnerships. 

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
AF:
We really rely on push and email marketing, all the way across the funnel. From new user onboarding and welcome flows to engagement & re-engagement campaigns, we see a lot of success with those channels, especially Push. The key is to hyper-target your users and personalize content & messaging as much as possible.


Perfection doesn’t exist-copy and campaigns, user flows and processes can always be improved.



M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely?
AF:
Honestly, I never imagined leading an entire company remotely, yet due to the global pandemic, here I am, doing just that. Believe me--I’m a fan of flexible office hours, and the option to work from home. Emotional intelligence plays a major part in managing others. There are nuances and social cues that get missed when on a conference or video call. It’s harder to read when an employee is feeling overwhelmed, or disagrees with a certain decision. I can’t see if someone is fidgeting with their hands or holding their breath.

Without the ability to walk and talk with an employee, or catch up over coffee, it’s challenging to connect with employees in a meaningful way. For now, I check in with everyone on Slack on a daily basis, stay communicative throughout the day. Office culture has been reduced to online video lunches, and the occasional online games, which helps bring us together in some way during this period of isolation.

M7: What have you learned from your experiences?
AF:
There are two major lessons I carry with me:
Forget perfection. Growing up, I was a typical Type-A overachiever, which spilled into my adult life. I aimed for perfection, overworking myself in the process. Perfection doesn’t exist--copy and campaigns, user flows and processes can always be improved. Do great work, learn from it, and use that to improve for the next time.

Ask for Feedback. There is beauty in collaboration. Sharing work-in-progress with others will help you to see opportunities for improvement your eyes may have missed. Asking for feedback isn’t a sign of weakness or inability, rather it shows your commitment to producing great work.

ABOUT STARDUST ENTERTAINMENT INC.

Stardust is the leading social app that connects movie & TV fans around the world. React to the latest movies, trailers, and TV episodes. Rate & follow your favorites, and discover what to watch next with personalized recommendations. Find entertainment news and original editorial content, and share your opinion with daily polls. Join the Stardust community, and connect with the fans that are as obsessed as you. Available for download on App Store and Google Play Store

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PR Newswire | January 16, 2024

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Funding our Community Partners through Change for Change Through its Change for Change program, Hard Rock and Seminole Gaming will raise funds to combat human trafficking during January. Casino guests will have the opportunity to donate change from redeemed gaming vouchers to the Hard Rock Heals Foundation, where 100 percent of the funds will benefit our community partners: PACT, the first U.S. organization to focus on the commercial sexual exploitation of children, and Twentyfour-Seven. In 2023, this program raised $100,000 for PACT and Covenant House New York. Youth Employment Program with FLITE Center Florida and Covenant House New York Offered initially in New York City and extended to South Florida last year, Hard Rock and Seminole Gaming's Youth Employment Program aims to help protect youth at risk and support survivors to escape a life of trafficking by helping them forge careers in hospitality. Partners include Covenant House New York City, the largest provider of runaway and homeless youth services in New York City, and FLITE Center, South Florida's leading agency for vulnerable youth and those aging out of foster care. FLITE Center provides support to vulnerable youth with guidance on education, employment, housing health and wellness, and care coordination. Setting a New Standard for Training in the Gaming Industry with the American Gaming Association Hard Rock and Seminole Gaming are driving the advancement of industry practices to combat human trafficking with the American Gaming Association's (AGA) Anti-Human Trafficking Task Force's first-ever free industry-developed training, designed to be the new standard in training for the gaming industry. Working with non-profit and law enforcement partners, the AGA Taskforce created this training based on trauma-informed care and the contributions of trafficking survivors. It will help set a standard for the gaming industry and ensure that guest-facing Team Members know how to recognize signs that trafficking may occur and what steps to take. Learn more about Hard Rock International and Seminole Gaming's corporate social responsibility initiatives at www.hardrock.com/social-responsibility. About Hard Rock®: Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. About Seminole Gaming: Seminole Gaming manages six Florida casino enterprises for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. The Seminole Tribe was the first Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement. Seminole Gaming is currently the only gaming company with investment grade ratings from all three primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Corporation (Baa2) and Fitch Ratings (BBB).

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Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

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