Get set AR/VR: From ground reality to digital reality for sports

Imagine standing in front of the finish line as Hima Das sprinted to win a gold medal, or, standing next to Eoin Morgan as he lifted the Cricket World Cup this year, or, beside Novak Djokovic who lifted his 6th Wimbledon title. Imagine experiencing the pride and nostalgia of winning? Wait, you don’t need to imagine anymore, you can experience it yourself – through the world of Digital Reality. Sports and entertainment are becoming intertwined in the way they are presented as a “product” to fans. Over the past few decades, sports media broadcasting has seen multiple paradigm shifts, from radio broadcasting to live TV to high-speed internet and now, innovative steps towards Augmented Reality (AR) and Virtual Reality (VR). After thrilling consumers with its “never seen before” possibilities and experiences in healthcare, education, gaming, entertainment, e-commerce, and retail, AR/VR is well on its way to revolutionize sports entertainment.