Any content, anytime, anywhere, any device

Measuring up to today's digitally savvy customers who consider ubiquitous content consumption a fundamental right requires more than just technology. In my experience, 'Any Content, Anytime, Anywhere, on Any Device' or 4A is both a challenge and an opportunity for media and entertainment (M&E) companies.

Spotlight

Entertainment Marketing Group

Entertainment Marketing Group is a Product Placement agency based in London, UK. With over 20 years experience in the specialist industry, a passionate approach to both 'Prop Placement' and 'P4P' allows EMG to achieve high quality, targeted branded exposure across a breadth of content for their wide and varied range of clients. EMG's hand-picked teams are recognised as the best in the placement industry, meaning brands can be confident in both the value and quality delivered on screen.

OTHER WHITEPAPERS
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The state of augmented and virtual reality

whitePaper | January 17, 2022

Virtual reality first permeated the ether through science fiction tales, television serials and movies. From the 1950s and even earlier, creative minds introduced us to virtual worlds beyond our wildest imagination even though the supporting technology was considered light years away. But with the release of the latest devices smartphones, glasses, headsets and more paired with superhuman supporting technology and content, augmented reality and virtual reality (AR/VR) are intersecting with real life. This whole new ecosystem promises to offer a different lens in how we see and interact with our world whether at work, home or on the go.

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Build Modern Data Streaming Analytics Architectures on AWS

whitePaper | May 17, 2022

Modern data architecture is about using the right tool for the job. It acknowledges that a “one size fits all” approach leads to compromise, and a solution that is not optimized for anyone. With modern data architecture, customers can integrate a data lake, data warehouses, and purpose-built data services, together with a unified governance layer, to create a system without boundaries, enabling data-driven decisions

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New realities: How vr will transform the world of work

whitePaper | February 14, 2020

After two decades of talk, hype around potential enterprise applications of VR is finally converting into investment. Researcher IDC says global spending on VR and augmented reality (AR), is expected to hit $160 billion in 2023, up significantly from the $16.8 billion forecast for 2019. The researcher predicts the five-year compound annual growth rate (CAGR) for AR/VR spending will be 78.3%, and that a significant portion of this growth in spending will come from the commercial and public sectors.

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B5G Technology White Paper

whitePaper | November 1, 2022

We have tracked 5G trials and commercial deployments, enablers such as 5G spectrum deployments, and the impact of 5G on operators’ supplier decisions. We have carried out this work because 5G is the latest generation of mobile broadban technology, but also because of the high hopes around 5G in terms of addressing ever-increasing demand for data and helping operators enable (and create value from) the digital transformation of enterprises.

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With Virtual Reality to noticeably better training effects

whitePaper | May 28, 2021

In times of a shortage of skilled workers, the ongoing training of one‘s own employees has a decisively competitive advantage. However, conducting seminars on-site, sometimes lasting several weeks, is a noticeable financial burden especially for companies with several locations. Virtual Reality offers a practical solution here: the technology not only increases the feasibility of training and further education programs, but also helps to improve the memorability and internalization of the imparted knowledge - in favor of more efficient employee development and a faster ROI.

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METAVERSE - NEXT GENERATION USER EXPERIENCE TECHNOLOGY

whitePaper | February 25, 2022

Those who think the Metaverse is some obscure sci-fi fantasy, should think again. The metaverse is not only here, it is also all over the news. It is the theater of choice for the latest movie releases, the mega storefront for big brand sales, already big in the arena of serious gaming.

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Spotlight

Entertainment Marketing Group

Entertainment Marketing Group is a Product Placement agency based in London, UK. With over 20 years experience in the specialist industry, a passionate approach to both 'Prop Placement' and 'P4P' allows EMG to achieve high quality, targeted branded exposure across a breadth of content for their wide and varied range of clients. EMG's hand-picked teams are recognised as the best in the placement industry, meaning brands can be confident in both the value and quality delivered on screen.

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