Cross-channel marketing in media and entertainment

The world’s appetite for media and entertainment is seemingly insatiable. New channels and devices are enabling users to consume music, books, film, news, TV, games and more in ways that were barely imaginable a few decades ago. With the web, the sheer volume of media choices has multiplied exponentially from the print and analog media of the past.

Spotlight

Upstaging, Inc.

Since 1972 Upstaging has set the standard for theatrical lighting and equipment trucking. Our capabilities far exceed these areas. Upstaging’s production services, event coordination and mobile marketing are impacting events around the world.We revel in the virtues of integrity taking pride in our craft and the services we provide. Upstaging continues to out perform all others by placing value in our relationships. Our unending commitment to personal attention serves these relationships well.

OTHER WHITEPAPERS
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INSIGHTS 2019 Traditional TV, online video & streaming - Disney+ special

whitePaper | December 11, 2019

Despite Disney+ just now going live in the US and the release still months in the future in Europe, the new streaming service is already looking to become a challenger for the top spots in a crowded field. In the US, more than half have already heard about Disney+ and 43% intend to subscribe. Not surprisingly, especially families with children are expected to sign up to Disney+.

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Media & Entertainment Solutions: Improve Consumer Experiences

whitePaper | February 25, 2020

To advance in this fast-paced, evolving landscape, companies need efficient and agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and artificial intelligence (AI) is a constant challenge. Success requires personalizing engagement, advancing content delivery and applying intelligence to improve operational performance. Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies.

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SKYDREAM

whitePaper | September 7, 2022

SKYDREAM is a virtual reality metaverse focused on creating inmersive experiences and a sustainable economy for everyone Everything in the metaverse happens in the city of SKYDREAM. Each and every property in the city will be a NFT Thanks to our unique tool The Builder everyone will have the power tocreate, publish and monetize its own VR experience

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Best Practices for Building a Data Lake on AWS for Games

whitePaper | May 20, 2022

Many customers run their Digital Games on AWS. Each of them has made unique design choices that allow them to run the fastest, most complex, and visually breathtaking games on AWS. This whitepaper outlines best practices for building a data lake for games on the AWS Cloud, and offers a reference architecture to guide organizations in the delivery of these complex systems.

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The Media, Entertainment and Culture Industry’s Response and Role in a Society in Crisis

whitePaper | June 3, 2021

COVID-19 continues to unfold with a profound shock across the media industry. At extraordinary speed, it has disrupted supply and demand, workforce and business operations, monetization, the industry ecosystem, and the emotional and physical health of the industry's community. The first priorities have been to adapt to ensure business continuity and support society, workers, and customers.

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A comprehensive analysis and survey of the theatrical and home/mobile entertainment market environment

whitePaper | March 17, 2020

The main contributing factors of Mobile Entertainment market are increasing Sales Strategies, Revenue Generation, Valuable Growth Anticipation, and Cost Structure Study. Increasing prevalences of Mobile Entertainment market report, which highlights the major industry growth drivers, challenges, opportunities and restraints for the leading key players. It also serves the analysis of the global market share, segmentation, revenue growth estimation and geographic regions of the market.

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Spotlight

Upstaging, Inc.

Since 1972 Upstaging has set the standard for theatrical lighting and equipment trucking. Our capabilities far exceed these areas. Upstaging’s production services, event coordination and mobile marketing are impacting events around the world.We revel in the virtues of integrity taking pride in our craft and the services we provide. Upstaging continues to out perform all others by placing value in our relationships. Our unending commitment to personal attention serves these relationships well.

Events