Live Video Streaming – A Global Perspective

whitePaper | June 1, 2021

In order to give new colleagues the best possible start in their professional life and to enable them to work efficiently and unerringly right from the start, it often requires numerous meetings, on-the-job training courses, compliance training and safety briefings. This is not only costly and time-consuming, but also causes a lot of downtime. What if all this information were available in a single, comprehensive package that would enable new employees to learn almost independently? With Virtual Reality, exactly that is possible.

whitePaper | June 7, 2022

In recent years, decentralized autonomous organizations (DAOs), entities that use blockchains, digital assets and related technologies to direct resources, coordinate activities and make decisions, have experienced explosive growth. According to the analytics service DeepDAO, in 2021 the total value of DAO treasuries surged fortyfold, from $400 million to $16 billion, and the number of DAO participants increased by 130 times from 13,000 to 1.6 million.1 As DAO innovation has largely been led by the private sector and DAOs are being developed for an increasingly wide variety of purposes, it is critical that policy-makers, regulators and senior executives develop a nuanced understanding of these entities

whitePaper | April 1, 2021

Customer retention is important to every business, but loyalty is hard won – especially when a single bad customer experience can be broadcast to other consumers in just a few clicks. For the first time, Brandwatch has partnered with GWI to combine both our data sources and expertise to answer some of the big questions around customer advocacy and detraction for retailers.

whitePaper | February 12, 2020

Video is now an essential part of any marketing or communications strategy. It can raise conversion rates, generate leads, build engagement with your brand and help customers make purchasing decisions. To help get your company noticed you need original and unique content. It is widely accepted that the vast majority of viewers find live video content more engaging than pre-recorded, highlighting the need for brands and communicators to look to Live Streaming as a tool to communicate to their audiences. More attention is paid to content if it’s actually taking place at the same time they are viewing it, especially if there is the facility to interact.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | August 15, 2022

In a world of ever-advancing technology, few innovations today are considered true global disruptors. Enter: the Metaverse. On the cusp of dramatically altering digital communications and experiences as we know them, the Metaverse is poised to evolve our digitally driven modern lives from video, photo, and text-based interactions to highly immersive and connected virtual experiences. Should consumers be excited about this? Nervous? Cautiously optimistic? At this stage, the very early days of the Metaverse give us little to rely on in terms of conceptualizing its impact on our day-to-day lives in the distant future. And yet, conversation and anticipation surrounding the Metaverse continues to dominate everything from news headlines to shareholder calls.