. home.aspx
EVENTS
Marketo summit 2018
MARKETO SUMMIT 2018
May 01-01, 2018
Find us in Moscone West at booth #807 to connect with Vidyard’s team of video experts to see how personalized video, one-to-one video messaging, and video engagement data can help you create marketing experiences that will make your buyers say WOW (now THAT’s fearless). Join Vidyard&rsqu...

C-SUITE ON DECK

Q&A With Tyler Lessard, VP Marketing, Vidyard

April 03, 2019 / MEDIA 7
Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one.

MEDIA 7: What were you doing prior to your current position?
TYLER LESSARD:
Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers.

MEDIA 7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard?
TL:
In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve.

We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue.

"We always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences."



MEDIA 7: What’s top of the list for what Vidyard wants to achieve this year?
TL:
A big priority for Vidyard is to make it as easy as possible for marketing, sales and customer service teams to create, access, share and track rich video content from within the applications and workflows they already use today. We’re now doing this through integrations with key platforms such as Salesforce, Marketo, HubSpot, SalesLoft, Outreach, InsideSales.com, Zendesk and others. In 2019 we’re looking to expand this community further to enable any business professional to embrace video as a better way to communicate and deliver information.

"The most important thing for today’s marketer is to never stand still."



MEDIA 7: In what way will Vidyard’s collaboration with SmartBug Media change the video experience for HubSpot users worldwide?
TL:
In 2018, Vidyard launched a strategic partnership with HubSpot to power their new HubSpot Video solution for marketing, sales and customer service. Now that the solution is available to HubSpot customers, partners like SmartBug Media are critical to helping them learn how to use video effectively and how to take advantage of these new native tools. From how they create video content, to how they optimize them for conversion, to how they track video engagement data within HubSpot CRM, partners like SmartBug Media will help customers make video an integrated part of their own marketing, sales and customer service processes.

"Vidyard delivers hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market."



MEDIA 7: You have been named as an Epic Marketer by Marketo last month. That’s indeed a great achievement, Tyler. What efforts do you take to hone your marketing skills?
TL:
The most important thing for today’s marketer is to never stand still. It’s easy to get caught up in “what has worked before” and “this is how we do it”, but we always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences. I’ve embraced video myself as a content medium to share ideas and connect with customers. We deliver hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market. And we stay close to the latest trends and technologies to understand how we can stay one step ahead.


About Vidyard


Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

SPOTLIGHT

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerfu...

RELATED NEWS


The report titled Global Virtual Reality Market,considers the present scenario of the Virtual Reality market and its market dynamics to provide an unbiased and detailed analysis of the global market size and share. It delivers a 5 year per-historic and forecast covering 2018 to 2023 year for the market. It includes an analysis of the on-going trends, opportunities/ high growth areas,market drivers,market growth enablers, restraints to help stakeholders to align market strategies. They can consid...

READ MORE

Turner and Warner Bros. Digital Networks, both part of AT&T's WarnerMedia dvision, announced on Friday that it’s shutting down FilmStruck, the indie film streaming service Turner launched in 2016.On the service’s website, FilmStruck says the last day of service will be Nov. 29 and that new subscribers are no longer being accepted. All current subscribers will receive an email with more details about the closure and possible refunds.“We would like to thank our many fans ...
FIERCEVIDEO
READ MORE

With the world of professional eSports and recreational gaming growing by leaps and bounds each year, Mobile Edge is continuously innovating new designs and new products that offer cutting edge mobility solutions for a wide range of gamers and gaming enthusiasts. From the three versions of our award-winning Core Gaming Backpack, to mobile power solutions, to gaming mouse mats designed for precision movements, Mobile Edge offers products designed to organize, transport, and energize gaming gear w...
AITHORITY
READ MORE

It’s hard to underestimate the disruptive impact of the internet on how people view content, socialize with friends or receive information and news.Over the last decade, social media platforms, video-sharing websites and video streaming services providers have transformed the way in which people receive their news, watch television series, and keep in touch with friends.The dawn of blockchain technology has added another potential dimension to how content is disseminated, recorded and mone...
FORBESMIDDLEEAST
READ MORE

Hector Marco, a cybersecurity professor flying via a British Airways Boeing 777-36N has accidentally discovered a buffer overflow vulnerability (CVE-2019-9019) that can affect in-flight entertainment systems in the particular model, as well as other airplanes. According to the researcher’s report, the USB interface of the entertainment system allows devices to be charged and interacted with. This means that using a USB keyboard and mouse is possible, allowing the creation of buffer overflo...

READ MORE

Netflix is just about everywhere, thanks in no small part to its vast and largely successful original content library, and as of today, it can now be found in yet another place: Instagram Stories. The new integration makes it possible for Netflix users to directly share their favorite content with followers, but not everyone has access to it.Before Facebook made it possible to directly share content from third-party apps, Instagram users had to take a screenshot from a different app and then sha...
SLASHGEAR
READ MORE

SPOTLIGHT

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerfu...

RESOURCES

home.aspx
   

EVENTS

Marketo summit 2018
MARKETO SUMMIT 2018
May 01-01, 2018
Find us in Moscone West at booth #807 to connect with Vidyard’s team of video experts to see how personalized video, one-to-one video messaging, and video engagement data can help you create marketing experiences that will make your buyers say WOW (now THAT’s fearless). Join Vidyard&rsqu...