Applications
Business Wire | October 25, 2023
CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE.
K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options.
Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels.
The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more.
Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit.
With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun.
Availability, Warranty, and Pricing
The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors.
The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network.
For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.
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Technologies
PR Newswire | October 19, 2023
AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1
"Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience."
An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo.
Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.
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Media and Broadcasting
PR Newswire | January 11, 2024
Sony Music Masterworks, a division of Sony Music Entertainment, today announced a new strategic venture with Roast Productions, a live entertainment company founded by Bonnie Royal and Michael Stevens. Based in London and operating internationally, Roast Productions focuses on producing theatre, concerts, and family entertainment events.
Royal and Stevens will continue to lead the company's day-to-day operations and collaborate with Masterworks on the development of a range of new productions, working in close partnership with both Masterworks President Mark Cavell and Ollie Rosenblatt, founder and CEO of Senbla, a UK producer/promoter.
Recent and current shows include MACBETH starring Ralph Fiennes and Indira Varma playing in Liverpool, Edinburgh, London and Washington DC; 2:22 A GHOST STORY in the West End (Apollo Theatre), touring in the UK and Australia; CHRISTMAS ACTUALLY, a Christmas variety show curated by "Love Actually" filmmaker Richard Curtis and produced in partnership with Senbla; the highly acclaimed West End run of VANYA starring Andrew Scott; and the new musical COWBOY BOB at the Alley Theatre in Houston, TX; as well as the 2024 UK tour of THE 13-STOREY TREEHOUSE based on the best-selling book by Andy Griffiths and Terry Denton. The company will also offer production, general management, and marketing services in the West End and beyond.
At the same time, Roast Productions is pleased to announce strategic agreements with National Theatre Productions and Various Productions, as co-producer for STANDING AT THE SKY'S EDGE at the Gillian Lynne Theatre opening in February, and with the Ambassador Theatre Group, as Creative Producer of the inaugural WIMBLEDON CHILDREN'S FESTIVAL at the New Wimbledon Theatre, launching in Summer 2024.
Mark Cavell, President of Sony Music Masterworks, said, "I'm absolutely delighted to welcome Bonnie and Michael to the Sony Music Masterworks family. Their creativity and expertise will further support our endeavours in securing and creating new quality and original live productions that will captivate and entertain audiences across the globe, and provide first-class content for our other partners to promote and market."
Bonnie Royal and Michael Stevens, Producers and Co-Managing Directors of Roast, commented, "It is an absolute honour to join Sony Music Masterworks and develop new work and new markets together. The strength of its vision and values makes it the ideal partner for us as we develop a diverse body of work in the UK and internationally."
Sony Music Masterworks' agreement with Roast Productions is the latest in a series of strategic partnerships and acquisitions advancing its growth as a multi-faceted worldwide entertainment business operating in more than 30 countries. The network of companies includes Black Ink Presents, a Los Angeles-based creative design and production services company; Culture Creative, a production and project management team specialising in developing site-specific and bespoke projects in unique heritage and landscape settings; Netherlands-based GEA Live, which designs, represents and produces shows and experiences based on prominent IP in music, film, television, anime and gaming; The Luna Entertainment Group, the UK market-leader of open-air, drive-in and pop-up cinema experiences which also stages high quality location-based entertainment experiences, exhibitions and events; MAC Global, an award-winning, pan-regional concert promotion, talent management, events and production company based in Dubai, United Arab Emirates; Proactiv Entertainment, the live event producer and promoter based in Barcelona, Spain; Raymond Gubbay Ltd., the music, dance & Light Trail/Lightscape promoter; RoadCo Entertainment, the New York-based producing and distribution agency specialising in live entertainment experiences; Seaview, the Tony and Olivier award-winning media company with theatre, film, TV, and digital verticals; Senbla, the London-based producer/promoter of quality music, theatre and immersive events, shows and festivals and Terrapin Station Entertainment, an artist management, tour production and sports/stadium consultancy company which specialises in family-friendly and brand-led events, immersive exhibits, game shows and charity concerts.
ABOUT BONNIE ROYAL
Over her career, Bonnie Royal has headed up an extensive and diverse portfolio of productions. Previously as Commercial Director of Fierylight, she worked with global brands including the children's entertainment icon PEPPA PIG for over 10 years (including 11 seasons in London's West End), and led the development and production of family titles such as Julia Donaldson's THE SMARTEST GIANT IN TOWN with Little Angel Theatre in 2020, which went on to have a sell-out UK tour and played an Olivier Award-nominated West End season.
As Marketing Director, Royal's credits include The Kenneth Branagh Theatre Company: PLAYS AT THE GARRICK season (which included THE WINTER'S TALE starring Dame Judi Dench and ROMEO AND JULIET starring Lily James and Richard Madden) to HAIRSPRAY (London Coliseum), CIRCUS 1903 (Southbank Centre), THE 39 STEPS (West End) and FLEABAG (West End), as well as the West End transfers of The Almeida's MARY STUART and the National Theatre's HOME, I'M DARLING. Most recent projects include Rodgers and Hammerstein's OKLAHOMA! (West End) and THE PADDINGTON BEAR EXPERIENCE (County Hall).
ABOUT MICHAEL STEVENS
With over more than 20 years in the performing arts industry, Michael Stevens has focused on creative collaboration, with a sustained commitment to the commissioning and production of new works. His work in an Executive Producer role with organisations – including the Australian Chamber Orchestra, Melbourne Festival and Arts Centre Melbourne – led to dozens of new (and many award-winning) creations across theatre, musical theatre, dance, opera, circus, classical and contemporary music, film, visual arts and in the digital arena.
Returning in 2016 to London, Stevens co-founded Fiery Angel Entertainment, with which he introduced CIRCUS 1903 to London for four seasons at Royal Festival Hall and Hammersmith Apollo and BARRY HUMPHRIES' WEIMAR CABARET at the Barbican Theatre. New productions have included GUYS AND DOLLS at the Royal Albert Hall, directed by Stephen Mear with an all-star cast, and the European premiere of DOLLY PARTON'S SMOKY MOUNTAIN CHRISTMAS CAROL at the Southbank Centre, as well as touring projects such as ROB BRYDON – A NIGHT OF SONGS AND LAUGHTER (80 shows at London Palladium and on tour around UK/Australia/New Zealand); PEPPA PIG – MY FIRST CONCERT (Royal Festival Hall, London Coliseum, & 90+ UK dates); BLACK BLUES BROTHERS (UK regional tour) and TUBULAR BELLS – THE 50TH ANNIVERSARY CELEBRATION (50 shows at Royal Festival Hall and on UK tour).
ABOUT SENBLA
A leading producer and promoter of hundreds of live shows around the world annually, Senbla provides a wide range of services in support of performing arts productions, artist tours, large scale artist concerts, and concept-based shows, as well as theatrical and family entertainment events. Its extensive capabilities includes licensing and production, plus management of all aspects of global Intellectual Property rights. The company has worked on numerous recent productions including the 'Spider-Man: Into The Spider-Verse' concert with live orchestra which played 85 dates globally; Michael Bublé at the Bath Royal Crescent; a run of Lionel Richie UK shows; Diana Ross's recent UK Arena Tour; concert with live orchestra dates from Ennio Morricone, Sophie Ellis-Bextor, Joss Stone, The Holiday, Love Actually, and A Muppets' Christmas Carol; opera events, the Disney 100 UK Arena Tour, and Circus 1903. Senbla also is an investor in theatrical shows including "Six" on Broadway and its US Tour, and is a co-promoter and producer of shows internationally.
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