. home.aspx
EVENTS
The Media Insights & Engagement Conference
THE MEDIA INSIGHTS & ENGAGEMENT CONFERENCE
June 27-29, 2020
KNect365 event is among the most effective methods of reaching your desired audience. As an event sponsor, you'll benefit from the vast marketing power of the KNect365 brand, as well as our targeted direct, fax, and email marketing campaigns, and our conference web sites. From finding the perfec...

2020 Asia VR & AR Fair & Summit
2020 ASIA VR & AR FAIR & SUMMIT
May 10-12, 2020
VR & AR Fair is a brand new demonstration platform for worldwide ground-breaking VR & AR products. Not only does the show intends to accelerate the growth of China’s VR & AR industry, but also to facilitate international cooperation and technological exchanges. What’s more, o...

Ladies in the Industry: Music and Media 2020 LA Conference
LADIES IN THE INDUSTRY: MUSIC AND MEDIA 2020 LA CONFERENCE
March 21-22, 2020
Ladies in the Industry: Music and Media were created when founders, Serene MGMT, realized that there was a gap between the connection with women within the music and media industry. After further research, they realized that women are not expressing themselves enough. Their mission has been to bring...

C-SUITE ON DECK

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

December 12, 2016 / Staff Writer
We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group.

Here are his thoughts on what he’s seen work when it comes to sales and marketing speed.

DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing.

D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

"Performance marketing requires a precise understanding of where to spend your valuable resources along with what to do to accelerate engagement."

content and other marketing technologies to try and solve the issue of performance. However, one of the problems is that while all these tools are great, they usually don't work unless you have some level of integration. For example, data is needed, but how do you align that data by segment with a message? Then, once you identify a trending message, how do you ensure that the content you’re creating actually gets noticed and can drive engagement fast. Best-in-class companies are ones that are integrating data, targeting, messaging and content into one continuous workflow.

D 7: What new innovations are making the scene to help marketers get results faster? GS: There are a number of companies that have launched over the last 12 to 24 months that address data and content discreetly. Regarding data tools, many of these new platforms talk about how you might “predict” who’s about to purchase.  The content and messaging tools might also give you the ability to create and distribute content more readily internally and externally. However, as mentioned above, sometimes these individual technologies don’t go far enough.

Where does Aberdeen play in helping clients improve their marketing velocity? We’re a company spending the majority of our time building solutions that integrate advanced data, machine learning and aligned content to help companies know who to approach first and what to say to them to drive accelerated engagement. Our data and content platform, Lead Essentials, does just that by aligning the best in-market accounts with content that is guaranteed to get them to engage. We've integrated these important functions into one platform and workflow. We’re changing the way marketing works and speeding up the process and related effectiveness significantly. In other words, more conversion and more leads, faster.


D 7: Who are your current customers and how does one take advantage of your solutions (both end users and partners)? GS: Lead Essentials, as well as our other products and services are right for just about any mid to large-size B2B organization. We don't just help organizations find more leads, we give them a fuller picture of who they are, how to reach them and how to get them engaged. We offer a SAAS model with our integrated data and content solution, as well as other ways to engage with us for more custom work. We are aggressively looking for ways to partner with other like-minded technology, data or content providers to help fuel their businesses with our unique data and content assets. To find out more about Aberdeen, visit us at www.aberdeenservices.com


About Aberdeen Group


Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments. Aberdeen helps companies win through their unique targeting capabilities (using the CI Technology Data Set), advanced analytics using their own innovative proprietary and public data sources, and their original and research based content engine.

For more information on Aberdeen’s leading data and content platform, Lead Essentials, check out the demo here. If you’re looking for ideas, check out the Aberdeen idea book, chock full of ways that you can use our data and content for your own marketing programs.

You may also be interested in Aberdeen’s latest Guidebook on Account-Based Targeting. Find out new ways to think about what accounts need to be in your account-based sales and marketing programs.  Enjoy!

RELATED NEWS


We all know the feeling: you've saved up all your dollars and cents in order to buy that state-of-the-art new television you've had your eye on, and shortly after you've purchased said TV, a new wave of next-generation TVs is announced which promises to outperform your set in absolutely every way.Where currently in that situation with 4K vs 8K TVs, and while having widespread access to true 8K UHD content is a long way off (we’re talking years here), many TV manufacturers are h...

READ MORE

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. M...
SOURCE
READ MORE

A year ago, Snap launched its first desktop app, Lens Studio, to give artists and agencies the ability to create and run their own sponsored AR lenses. But companies still might not readily know what agencies have prior experience creating lenses. So Snap is today announcing the launch of a Creative Partners program, a group of “certified AR creators” that it points brands toward if they want to start dabbling in sponsored lenses.At launch, the Creative Partners program has more than...
VENTUREBEAT
READ MORE

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, ...
SOURCE
READ MORE

Hulu’s accelerating year-over-year subscriber growth has brought it to the 25 million milestone. But continued questions linger about the platform’s profitability and programming, particularly as Disney looks to further its own streaming ambitions following the integration of Fox’s entertainment assets.The 48% jump from the prior year outpaces Hulu’s 40% gain in SVOD and live-TV subscribers in 2017. That growth “proves the investments that their owners are making is...
VARIETY
READ MORE

T-Mobile’s upcoming pay TV service—built out of the company’s Layer3 TV acquisition—has been delayed, but now a launch date is in sight.T-Mobile Chief Operating Officer Mike Sievert said the service is going to launch in the first half of 2019. The company had originally planned to launch the service last year but pushed back the date.T-Mobile has already launched a predecessor pay TV product in four cities under the Layer3 TV brand, and Sievert said that’s been a l...

READ MORE

RESOURCES

home.aspx
   

EVENTS

The Media Insights & Engagement Conference
THE MEDIA INSIGHTS & ENGAGEMENT CONFERENCE
June 27-29, 2020
KNect365 event is among the most effective methods of reaching your desired audience. As an event sponsor, you'll benefit from the vast marketing power of the KNect365 brand, as well as our targeted direct, fax, and email marketing campaigns, and our conference web sites. From finding the perfec...

2020 Asia VR & AR Fair & Summit
2020 ASIA VR & AR FAIR & SUMMIT
May 10-12, 2020
VR & AR Fair is a brand new demonstration platform for worldwide ground-breaking VR & AR products. Not only does the show intends to accelerate the growth of China’s VR & AR industry, but also to facilitate international cooperation and technological exchanges. What’s more, o...

Ladies in the Industry: Music and Media 2020 LA Conference
LADIES IN THE INDUSTRY: MUSIC AND MEDIA 2020 LA CONFERENCE
March 21-22, 2020
Ladies in the Industry: Music and Media were created when founders, Serene MGMT, realized that there was a gap between the connection with women within the music and media industry. After further research, they realized that women are not expressing themselves enough. Their mission has been to bring...