.
home.aspx

Webinars

Optimize Your Approach to Performance Media Buying
OPTIMIZE YOUR APPROACH TO PERFORMANCE MEDIA BUYING
July 17-17, 2019
Brands are increasing their investment in media on platforms such as Google, Amazon and Facebook, but too often marketers are taking a “set it and forget it” approach and missing opportunities to optimize their media performance. We will explore common mistakes brands make when investing...

for Storytelling using Immersive Media
FOR STORYTELLING USING IMMERSIVE MEDIA
July 18-18, 2019
Our Retail Committee expert panel will present the latest use cases, best practices, and ROI examples. Learn from industry thought-leaders, watch exciting demos of VR/AR solutions currently in the market, and ask questions during our live Q&A. The VR/AR Association Storytelling Committee will pr...

THE DIGITAL ACCESSIBILITY LANDSCAPE: WHAT YOUR ORGANIZATION NEEDS TO KNOW IN 2019
THE DIGITAL ACCESSIBILITY LANDSCAPE: WHAT YOUR ORGANIZATION NEEDS TO KNOW IN 2019
July 23-23, 2019
It is estimated that 90% of the world's data has been created in the last two years. Americans, on average, are spending 6.3 hours per day connected to digital media. While more is happening on the internet, most of the digital landscape it is still inaccessible. In this webinar, we'll dive ...

Securing Live Streams
SECURING LIVE STREAMS
July 25-25, 2019
Online video piracy is a growing problem. Although there are several very good technologies, like watermarking and DRM, that can secure a live stream against theft, they can’t totally stop piracy. Even when used in combination, pirates may still find a way to illegally capture and redistribute...

Boost your Next Product launch in Consumer Electronics 
with a Mobile Game
BOOST YOUR NEXT PRODUCT LAUNCH IN CONSUMER ELECTRONICS WITH A MOBILE GAME
July 25-25, 2019
In previous years, we have assisted in THE BOOM of the consumer electronics market. Companies are launching new products constantly in order to stay competitive and relevant. A good product launch is the core foundation of ensuring the products success. Training sales reps and channel is the key but...

Can Augmented Reality Help Your Business? Jump-Starting Digital Transformation with immersive technology
CAN AUGMENTED REALITY HELP YOUR BUSINESS? JUMP-STARTING DIGITAL TRANSFORMATION WITH IMMERSIVE TECHNOLOGY
July 30-30, 2019
Immersive technology continues to make sizable impacts on global workforces as industry leaders continue to embrace Industry 4.0 as the standard for the digital workforce of the future. But where, when, and how exactly can xR technology be applied for maximum ROI and minimal friction? "Despite ...

Why Mobile Programmatic Will Be Really Different in 2020: Maximize Your In-App Strategies
WHY MOBILE PROGRAMMATIC WILL BE REALLY DIFFERENT IN 2020: MAXIMIZE YOUR IN-APP STRATEGIES
July 30-30, 2019
Mobile programmatic is exploding. Between 2017 and 2018, in-app programmatic ad spending rose 215% in the U.S. and 68% in China, according to new analysis from InMobi. But what do marketers and media buyers need to know to maximize their in-app media buying strategies? How can they use mobile progra...

People Based Marketing With M1 Advanced TV
PEOPLE BASED MARKETING WITH M1 ADVANCED TV
July 30-30, 2019
TV is no longer just about broad reach and panels. Learn about the evolving opportunity marketers have to achieve person-level advertising through Addressable TV and OTT.  Understand how to use first-party data and M1 within this channel for direct response and branding campaigns, and become fa...

 Live sports: ensuring global streaming doesn’t leave audiences screaming
LIVE SPORTS: ENSURING GLOBAL STREAMING DOESN’T LEAVE AUDIENCES SCREAMING
August 06-06, 2019
The era of mass-market sports streaming is upon us; DAZN, Eleven, Amazon, and Facebook have bid for and secured a broad spectrum of league rights and have launched pan-national, multi-territory services. The streaming landscape is nonetheless littered with a litany of past outages, debacles, and bla...

Meet the Senseis Webinar Series: GOING ACCOUNT-BASED
MEET THE SENSEIS WEBINAR SERIES: GOING ACCOUNT-BASED
August 11-20, 2019
Join Dave Taylor, CMO, at Impartner as he discusses how to take an account-based approach that drives higher conversions, resulting in larger deals and increased deal velocity. In this session, you’ll learn how to leverage AI-driven analytics to rapidly uncover new demand, prioritize actions b...

How Companies in the Location-Based Entertainment Market Can Leverage the VR/AR Hype
HOW COMPANIES IN THE LOCATION-BASED ENTERTAINMENT MARKET CAN LEVERAGE THE VR/AR HYPE
August 13-13, 2019
A company’s ability to deliver a differentiated and premium entertainment experience is increasingly challenging, yet critically important in the location-based entertainment market. Virtual reality and augmented reality (VR/AR) offer exciting capabilities for venue operators, and represent ne...

OTT Strategies & Challenges.
OTT STRATEGIES & CHALLENGES.
August 15-15, 2019
OTT isn't just replacing broadcast and cable—it's making TV better by giving consumers unequaled access to the content they want. But it's not without its problems, including quality of service (QoE), latency, and more.Join this panel of experts to discover technologies and strateg...

MARKETERS, PUT THE POWER OF AI IN YOUR HANDS
MARKETERS, PUT THE POWER OF AI IN YOUR HANDS
August 15-15, 2019
Do you need to see it to believe it? See a live demonstration of how 6sense™ puts the power of Big Data and AI into the hands of revenue teams. We will show you how we uncover demand by using big data to light up the dark funnel, prioritize accounts, contact and leads by using AI and drive mul...

How You MUST Adapt Your Media Relations to Survive and Thrive
HOW YOU MUST ADAPT YOUR MEDIA RELATIONS TO SURVIVE AND THRIVE
August 29-29, 2019
The shift to online media has given PR pros new metrics – surprisingly easy to acquire that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve. By ...

What to See at IBC
WHAT TO SEE AT IBC
August 29-29, 2019
The international streaming and broadcast communities converge on Amsterdam in September, and the lines between the two industries get blurrier every year. Streaming Media editors and expert guests talk about what to watch out for at this year's IBC.

Android and Pay-TV: Progress and remaining issues in the market
ANDROID AND PAY-TV: PROGRESS AND REMAINING ISSUES IN THE MARKET
September 19-19, 2019
Pay-TV service providers today face the challenge of balancing the delivery of traditional bouquets of content with allowing access outside the walled garden to the over-the-top (OTT) content demanded by modern consumers. This is combined with the cost and effort to commit development resources to c...

Bringing HDR video to Life
BRINGING HDR VIDEO TO LIFE
September 19-19, 2019
In their drive to sell more 4K TVs, consumer electronics makers are embracing HDR, or High Dynamic Range, a technique that expands the range of both color and contrast significantly on a TV set. This technology makes images appear to have more depth and richness. But it puts even more bandwidth and ...

Advanced Encoding & Transcoding
ADVANCED ENCODING & TRANSCODING
September 26-26, 2019
Per-title encoding, content-/context-aware encoding, video quality assessment, CMAF if you're looking to really maximize your encoding and transcoding, these are all top of mind. This panel of encoding & transcoding experts will share cutting-edge technologies and strategies to make sure you...

Are you ready for video surveillance as a service?
ARE YOU READY FOR VIDEO SURVEILLANCE AS A SERVICE?
October 02-02, 2019
The market for cloud-connected video surveillance equipment, which is paid for on a yearly, quarterly, or monthly basis has been steadily growing. Known as VSaaS (video surveillance as a service) this market is estimated to have exceeded $1 billion for the first time in 2018. Video surveillance user...

Optimizing Video Delivery Through Improved Caching
OPTIMIZING VIDEO DELIVERY THROUGH IMPROVED CACHING
November 28-28, 2019
Caching is a critical element of the streaming video delivery infrastructure. By storing objects as close to the viewer as possible, you can reduce round-trip times, cut bandwidth costs, and create a more efficient delivery chain. But did you know that not all caches are created equal? By upgrading ...

Webinar: VR-AR Market Update
WEBINAR: VR-AR MARKET UPDATE
November 29-29, 2019
VR and AR are more than passing fads as technology companies and content providers continue to pour money into the sector, trying to gain a foothold in the market early in order to become dominant players later. Join us for this thirty minute webinar which will highlight AR/VR technology trends and ...

Video & The Blockchain
VIDEO & THE BLOCKCHAIN
December 12-12, 2019
Streaming video business models are ripe for disruption. Is blockchain the answer? Join us as we discuss the ways blockchain can improve distribution, access, and revenue generation. We'll look at emerging blockchain-based business models that give content creators and distributors more control ...

Streaming live Sports webinar
STREAMING LIVE SPORTS WEBINAR
December 21-21, 2019
Streaming live sporting events presents a challenge like no other. Nowhere else will you find so many moving parts working together under such strenuous demands, with such an unforgiving audience. If you stream live sports, you won't want to miss this gathering of experts discussing the latest a...

SPOTLIGHT

Our Retail Committee expert panel will present the latest use cases, best practices, and ROI examples. Learn from industry thought-leaders, watch exciting demos of VR/AR solutions currently in the market, and ask questions during our live Q&A. The VR/AR Association Storytelling Committee will pr