[Infographic] 21 live streaming tips every content creator needs to hear

November 29, 2017

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Live streaming can be a fun, rewarding, and incredibly valuable tool for growing your brand in an online space .Competition is fierce among content creators, so in this post I’d like to share some streaming tips and tricks to help you achieve success based our team’s experience running our weekly live show so far.

Spotlight

The Outside Organisation

The Outside Organisation, formed nearly 40 years ago, is one of the UK's most established media agencies. Outside has evolved over many years, accruing extraordinary experience in a wide range of disciplines. Our work and outreach spans the entertainment industry, corporate world, theatre, sports, fashion, books, and events. Past and present, we have represented a host of worldwide stars and brands, including: David Bowie, Michael Jackson, The Beckhams, Prince, Sony Music, Debbie Harry, Novak Djokovic, Lennox Lewis and The Rolling Stones.

OTHER ARTICLES

How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Spotlight

The Outside Organisation

The Outside Organisation, formed nearly 40 years ago, is one of the UK's most established media agencies. Outside has evolved over many years, accruing extraordinary experience in a wide range of disciplines. Our work and outreach spans the entertainment industry, corporate world, theatre, sports, fashion, books, and events. Past and present, we have represented a host of worldwide stars and brands, including: David Bowie, Michael Jackson, The Beckhams, Prince, Sony Music, Debbie Harry, Novak Djokovic, Lennox Lewis and The Rolling Stones.

Events