[INFOGRAPHIC] Livestream Is Taking the World by Storm

| December 27, 2016

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Audience expansion, customer reassurance, branding – these are just some of the benefits of live videos, and taking all of this into consideration, it’s no wonder many speculate that livestreaming is about to become the leading media platform of the future. To read more about the state of livestream in the marketing industry and learn how to utilize it in your next marketing campaign, scroll down to our infographic!

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FIGHT GLOBE

FIGHT GLOBE is the number one independent distributor of MMA and kickboxing content worldwide.It owns, manages and distributes television media rights and has established an exemplary track record in distributing TV and media rights for sports federations, promoters and rights holders. FIGHT GLOBE represents some of the most popular and influential combat sports events from all over the globe.Annually FIGHT GLOBE distributes over 300 live combat sports programming, ancillary fight sports content and hundreds of hours of archived content to broadcasters, in more than 150 countries across the world reaching 1 billion-plus households and truly is the leading sports entertainment agency to connect combat sports and businesses.

OTHER ARTICLES

20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | April 20, 2020

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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What's Next for Virtual Reality? An Insider Weighs In

Article | April 20, 2020

Depending on who (and when) you asked, you might have heard virtual reality (VR) described as either "the next big thing" or "dead in the water." The technology generated huge excitement in the lead-up to its major consumer debut, but was quickly written off in some quarters after hardware sales fell short of expectations. The platform now seems to be on the verge of getting its second wind, and momentum has recast claims of the display medium's demise as premature -- but there's still plenty of debate about what comes next.

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How are people consuming entertainment in 2020?

Article | April 20, 2020

It is very well-known to everyone how important entertainment is in your day to day life. If there is no entertainment, there is no way to relax your mind, which affects you in many ways. With the change in time and technologies, the meaning of entertainment for different age groups have also changed. You cannot ignore the fact that the thing which used to be entertaining for people a few years back is no longer considered entertaining. Today, the meaning of entertainment has become something else. Similarly, there are many ways how different people are consuming entertainment in the current time.

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Spotlight

FIGHT GLOBE

FIGHT GLOBE is the number one independent distributor of MMA and kickboxing content worldwide.It owns, manages and distributes television media rights and has established an exemplary track record in distributing TV and media rights for sports federations, promoters and rights holders. FIGHT GLOBE represents some of the most popular and influential combat sports events from all over the globe.Annually FIGHT GLOBE distributes over 300 live combat sports programming, ancillary fight sports content and hundreds of hours of archived content to broadcasters, in more than 150 countries across the world reaching 1 billion-plus households and truly is the leading sports entertainment agency to connect combat sports and businesses.

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