[INFOGRAPHIC] The Case of Netflix: What It Did Right

| November 3, 2016

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While the rise of digital technologies have taken industries by storm, it is important to recognize that companies need to equip themselves with the right tools and strategies in order to stay relevant in the future. We take a look at how Netflix revolutionized the media and entertainment industry.

Spotlight

INK Entertainment

With a penchant for producing cutting edge, press worthy and off the cuff events, INK Entertainment takes the event production craft to the next level. Through stunning, thought provoking production and décor, INK redefines the traditional standards of event management. With access to the most acclaimed vendors in catering, design, floral, talent and entertainment, we can customize any one of our spacious and luxurious venues to cater to the needs of our clients. Bringing years of experience and knowledge to the process, our event professionals offer a turnkey service. From conception to execution, INK ensures that your guests will leave with a memorable experience.

OTHER ARTICLES

3 Major Companies Behind the World's Most Valuable Media Franchises

Article | February 26, 2020

The top-grossing movie (Avengers: Endgame) and the top-grossing video game (World of Warcraft) of all time are both part of franchises -- long-running media properties with multiple iterations and derivative works spawned from a core creative concept, like superheroes saving the world, or an orc invasion. Their massive successes were built over years of careful audience cultivation. But Marvel's cinematic universe, and the world of Warcraft, are more outliers than inevitabilities. Sequels are rarely sure things, and many franchise attempts have failed, sometimes even taking entire companies down with them.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Game (still) on: How coronavirus is impacting the gaming industry

Article | March 19, 2020

In the wake of the coronavirus outbreak, movie theaters shuttered, Hollywood delayed some of its biggest films indefinitely, numerous productions across movies and TV halted, and virtually every major pop culture event planned for the next couple months either shut down or picked a new date. One might imagine that videogames would be the least affected branch of the entertainment world. Self-isolating in front of the TV screen does pair well with quarantines. While the industry remains one of the few not completely stunted during these uncertain times, the coronavirus has indeed affected players, developers, and studios, both for better and worse.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Spotlight

INK Entertainment

With a penchant for producing cutting edge, press worthy and off the cuff events, INK Entertainment takes the event production craft to the next level. Through stunning, thought provoking production and décor, INK redefines the traditional standards of event management. With access to the most acclaimed vendors in catering, design, floral, talent and entertainment, we can customize any one of our spacious and luxurious venues to cater to the needs of our clients. Bringing years of experience and knowledge to the process, our event professionals offer a turnkey service. From conception to execution, INK ensures that your guests will leave with a memorable experience.

Events