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10 Great Apps & Games You Can Sideload Onto Your Oculus Go

sideloaded apps are by definition not vetted by Oculus. You install them “at your own risk”, as they could affect the security or stability of your headset.There are 3 different types of apps/games you can sideload to your Go:VR Apps: these are VR apps just like you’d download on the store, except either the developer didn’t want to put it on the store or Oculus rejected it.Android TV Apps: these are media apps or simple games made for TVs. They will be displayed in the app list on the virtual screen in Oculus TV.

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Mental Forge Media

Mental Forge Media, LLC www.mentalforgemedia.com is a media production house specializing in the development of media across a variety of platforms, but particularly film, television, web, publishing, music, and transmedia.Through collaboration with a variety of media production entities across the United States, MFM has secured a slate of projects to be funded, the necessary technical production crews to complete the slate, and a variety of avenues of distribution through which the multi-tiered entertainment strategy would be executed for domestic and foreign theatrical distribution, sale to television, as well as ancillary licensing rights in DVD’s, streaming services, VOD, satellite television, soundtrack recording, and music publishing.

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Technologies, Virtualization

Branded Entertainment in B2B: Why is it Important?

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Technologies, Virtualization

The productisation of music rights

Article | July 27, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
Technologies, Virtualization

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More

The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

Read More
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Spotlight

Mental Forge Media

Mental Forge Media, LLC www.mentalforgemedia.com is a media production house specializing in the development of media across a variety of platforms, but particularly film, television, web, publishing, music, and transmedia.Through collaboration with a variety of media production entities across the United States, MFM has secured a slate of projects to be funded, the necessary technical production crews to complete the slate, and a variety of avenues of distribution through which the multi-tiered entertainment strategy would be executed for domestic and foreign theatrical distribution, sale to television, as well as ancillary licensing rights in DVD’s, streaming services, VOD, satellite television, soundtrack recording, and music publishing.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Products

Voicemod and CORSAIR Expand Collaboration to Drive the Future of Social Audio in Interactive Gaming and Content Creation

Voicemod | October 19, 2021

Voicemod, the world leader in augmented voice and interactive audio, today announced the expansion of its strategic B2B relationship with CORSAIR, a world leader in high-performance gear for gamers and content creators. Voicemod’s voice morphing technology is now directly integrated into the CORSAIR iCUE software platform, making it more easily available to CORSAIR’s 10 million users to create and shape dynamic social interactions and real-time engagement. Voicemod builds audio tools that make it easy for anyone to create a unique sonic identity. This collaboration with CORSAIR solidifies Voicemod’s B2B expansion strategy and mission to cultivate an ecosystem around the company’s interactive audio technology and voice avatars. Social gaming has dramatically evolved over the last 19 months, as the COVID-19 pandemic curtailed movement and made virtual connections more appealing. By utilizing Voicemod’s audio technology, gamers can shape and enhance their sonic identity for more engaging conversations with their teammates over the internet, regardless of location. The iCUE integration enables easy configuration of RGB effects and audio, creating richer experiences that drive participation and turn extended gameplay into meaningful and creative social interactions. We are delighted to integrate Voicemod functionality into CORSAIR iCUE, enabling users to configure all keyboard keys with easily accessible voice changers and soundboards.Working with the team at Voicemod has been fantastic and beneficial to us both, as Voicemod has already become the most popular app for Elgato Stream Deck. We're excited at the prospect of further collaboration and integration of more Voicemod functions in future CORSAIR products.” Matt Dresser, senior software product manager at CORSAIR. “We’re delighted to strengthen our bond with CORSAIR who share our vision forging the future of real-time engagement,” said Voicemod CEO and co-founder Jaime Bosch. “As our digital experiences move closer to an immersive metaverse, we want to enable users and content creators to shape how they sound and to create, use, and own their unique voice avatars and sonic identities. This collaboration with CORSAIR is an important stride toward that goal.” About CORSAIR CORSAIR is a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts. From award-winning PC components and peripherals, to premium streaming equipment and smart ambient lighting, CORSAIR delivers a full ecosystem of products that work together to enable everyone, from casual gamers to committed professionals, to perform at their very best. About Voicemod Voicemod is the leader in real-time audio augmentation. Developers trust Voicemod’s audio technology to help end-users create virtual voices and define their sonic identities. As companies strive to build a responsible metaverse, Voicemod is the tool that helps gamers, content creators, and professionals of all skill levels find the voice that best expresses themselves as they play, work, create, and entertain.

Read More

Female-Owned Canela Media Secures Seed Round Funding To Support The Expansion Of Canela.TV

prnewswire | October 19, 2020

Canela Media, an industry-leading, Latina-owned digital media company announced today that it has closed a $3 million Seed round, bringing total funding this year to $5 million. The investment represents a significant growth milestone for the company that has primarily bootstrapped its way to #4 in Hispanic audience market reach. The majority-female and BIPOC syndicate was co-led by BBG Ventures and Reinventure Capital and joined by Mighty Capital, Angeles Investors, Portfolia's Rising America Fund, and Alumni Ventures Group. The new capital will be used to drive the continued growth of the recently launched free streaming service Canela.TV, that provides culturally relevant content to U.S. Latinos.

Read More

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Products

Voicemod and CORSAIR Expand Collaboration to Drive the Future of Social Audio in Interactive Gaming and Content Creation

Voicemod | October 19, 2021

Voicemod, the world leader in augmented voice and interactive audio, today announced the expansion of its strategic B2B relationship with CORSAIR, a world leader in high-performance gear for gamers and content creators. Voicemod’s voice morphing technology is now directly integrated into the CORSAIR iCUE software platform, making it more easily available to CORSAIR’s 10 million users to create and shape dynamic social interactions and real-time engagement. Voicemod builds audio tools that make it easy for anyone to create a unique sonic identity. This collaboration with CORSAIR solidifies Voicemod’s B2B expansion strategy and mission to cultivate an ecosystem around the company’s interactive audio technology and voice avatars. Social gaming has dramatically evolved over the last 19 months, as the COVID-19 pandemic curtailed movement and made virtual connections more appealing. By utilizing Voicemod’s audio technology, gamers can shape and enhance their sonic identity for more engaging conversations with their teammates over the internet, regardless of location. The iCUE integration enables easy configuration of RGB effects and audio, creating richer experiences that drive participation and turn extended gameplay into meaningful and creative social interactions. We are delighted to integrate Voicemod functionality into CORSAIR iCUE, enabling users to configure all keyboard keys with easily accessible voice changers and soundboards.Working with the team at Voicemod has been fantastic and beneficial to us both, as Voicemod has already become the most popular app for Elgato Stream Deck. We're excited at the prospect of further collaboration and integration of more Voicemod functions in future CORSAIR products.” Matt Dresser, senior software product manager at CORSAIR. “We’re delighted to strengthen our bond with CORSAIR who share our vision forging the future of real-time engagement,” said Voicemod CEO and co-founder Jaime Bosch. “As our digital experiences move closer to an immersive metaverse, we want to enable users and content creators to shape how they sound and to create, use, and own their unique voice avatars and sonic identities. This collaboration with CORSAIR is an important stride toward that goal.” About CORSAIR CORSAIR is a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts. From award-winning PC components and peripherals, to premium streaming equipment and smart ambient lighting, CORSAIR delivers a full ecosystem of products that work together to enable everyone, from casual gamers to committed professionals, to perform at their very best. About Voicemod Voicemod is the leader in real-time audio augmentation. Developers trust Voicemod’s audio technology to help end-users create virtual voices and define their sonic identities. As companies strive to build a responsible metaverse, Voicemod is the tool that helps gamers, content creators, and professionals of all skill levels find the voice that best expresses themselves as they play, work, create, and entertain.

Read More

Female-Owned Canela Media Secures Seed Round Funding To Support The Expansion Of Canela.TV

prnewswire | October 19, 2020

Canela Media, an industry-leading, Latina-owned digital media company announced today that it has closed a $3 million Seed round, bringing total funding this year to $5 million. The investment represents a significant growth milestone for the company that has primarily bootstrapped its way to #4 in Hispanic audience market reach. The majority-female and BIPOC syndicate was co-led by BBG Ventures and Reinventure Capital and joined by Mighty Capital, Angeles Investors, Portfolia's Rising America Fund, and Alumni Ventures Group. The new capital will be used to drive the continued growth of the recently launched free streaming service Canela.TV, that provides culturally relevant content to U.S. Latinos.

Read More

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