10 Video Marketing Statistics for 2019

| June 26, 2019

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You may have heard this already, but video should be a key consideration for all digital marketers, with video content performing better than all other types on social platforms. Video is the best performing content type on Facebook. Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement.

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DCTOP20

DCTOP20 was launched late 2016 by a Nightclub/Radio DJ in Washington D.C., USA. After witnessing the shift of traditional entertainment media to streaming, he focused on building a team to strategically enhance the careers of creative artists through an innovative system of experimental marketing, digital advertising, and livestream programming. DCTOP20 focuses on applying strategies that transform music, esports, & lifestyle brands resulting in increased revenue streams and brand awareness on a global scale. DCTOP20 honors its commitment to community, expansion, results, and integrity.

OTHER ARTICLES

How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

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Sony clarifies that PS5 will support ‘overwhelming majority’ of PS4 games

Article | March 22, 2020

Sony has issued an update to clarify its stance on backwards compatibility for the PlayStation 5, saying the upcoming console will support an “overwhelming majority” of the 4,000-plus existing PS4 titles. Prior to the update, Sony’s Mark Cerny, the system architect for the PS5 who detailed its full hardware specifications in a live-streamed presentation on Wednesday, said the console would support “almost all” of the top 100 PS4 titles. “A quick update on backward compatibility — With all of the amazing games in PS4’s catalog, we’ve devoted significant efforts to enable our fans to play their favorites on PS5,” Sony writes in the update text, which it posted at the top of its tech specs announcement post from two days ago.

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Waylaid by Daydream VR & focused on Lens, Google far from AR glasses

Article | February 14, 2020

Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Spotlight

DCTOP20

DCTOP20 was launched late 2016 by a Nightclub/Radio DJ in Washington D.C., USA. After witnessing the shift of traditional entertainment media to streaming, he focused on building a team to strategically enhance the careers of creative artists through an innovative system of experimental marketing, digital advertising, and livestream programming. DCTOP20 focuses on applying strategies that transform music, esports, & lifestyle brands resulting in increased revenue streams and brand awareness on a global scale. DCTOP20 honors its commitment to community, expansion, results, and integrity.

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