TECHNOLOGIES, MEDIA AND BROADCASTING
Breezeline | January 30, 2023
Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want!
Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients.
Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.”
(Source – Business Wire)
About Breezeline
Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.
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TECHNOLOGIES, SOLUTIONS
Tinuiti | January 25, 2023
On January 24, 2023, Tinuiti, the largest independent performance marketing firm, announced that it acquired Ampush, a leading growth marketing agency focused on social platforms that provide end-to-end performance creative and customer acquisition capabilities.
The third acquisition since 2021 strengthens Tinuiti's industry-award-winning paid social capabilities and gives customers access to unique end-to-end social, creative, and measurement capabilities that use data through industry-differentiated technology.
Ampush, founded in 2010, gained fame by helping digitally native firms create suitable customer bases. The Ampush tech stack and social capabilities have shown the capacity to leverage unique technologies and methods to match people with businesses.
New Mountain Capital facilitated this transaction for Tinuiti, while PALAZZO served as Ampush's exclusive financial advisor. The acquisition's new offerings for Tinuiti's clientele include performance-driven creative for social, conversion-roadmap customization, and strategy-unlocking analytics.
Zach Morrison, CEO at Tinuiti, remarked, "With Tinuiti's acquisition of Ampush, we're unlocking a new level of social capabilities for clients designed not only for today's landscape, but for long term success - an end-to-end offering with expertise that combines creative with differentiated landing page technology and data. Not only are they the right business fit, they are also the right cultural fit who shares similar values and core philosophies for creating employee happiness and establishing an environment that empowers its employees with a culture of ownership."
(Source – Cision PR Newswire)
Tinuiti and Ampush have a lot in common regarding corporate culture and their business philosophies. Both organizations value employee happiness as a key performance indicator and place a premium on fostering a culture of ownership in the workplace. Ampush's robust roster of industry experts and excellent executives is evidence of the company's shared values and dedication to keeping and attracting talent.
About Tinuiti
Tinuiti is the largest independent performance marketing agency across streaming TV and the triopoly of Google, Facebook, and Amazon. With over 1,000 people and $3 billion in digital media under management, Tinuiti has established itself as the industry leader in this space. It has a lot of experience in many areas, such as search and social media, Amazon and other online marketplaces, mobile applications, customer relationship management, email marketing, and more. The company knows that achieving success requires a combination of strategy and channel specialization. Each solution is implemented utilizing GAMMA, Tinuiti's performance planning framework, and is made possible by Mobius, the company's unique suite of marketing analytics and media activation technology.
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TECHNOLOGIES, VIRTUALIZATION
holoride | November 03, 2022
holoride, pioneer of extended reality in-vehicle entertainment, announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”Combining the immersive qualities of virtual reality with real-time vehicle data, holoride is an always-in-motion virtual space, or Motorverse, where riders can enjoy interactive and passive content that reacts to both them and the motion of the car.
“Despite amazing advances in automotive technology over the last few decades, passenger experience and in-car entertainment has remained largely the same, With the introduction of holoride, we are not only elevating that stale experience; we are redefining how you spend your time on the go. I couldn’t be more excited for riders to finally enjoy the thrills of the Motorverse for themselves.”
-Nils Wollny, CEO and co-founder at holoride
The integration of holoride into Audi select series vehicles is a continuation of holoride’s shared history with the German premium auto manufacturer. Since 2019, both Audi and holoride have showcased their ongoing partnership on different occasions, including CES 2019, IAA Mobility 2021, and SXSW 2022, where holoride’s vehicle integration with Audi was officially announced.
By integrating holoride in our models, we're redefining in-car entertainment, said Giorgio Delucchi, Head of Digital Experience/Business at Audi. Through combining real-time vehicle data and virtual content, we're creating an entirely new customer experience. A crucial cornerstone of the vehicle's digitalization is developing the interior into a third living space. In this very personal space, living and working coalesce. holoride is another proof point in our roadmap.
At launch, holoride users will be able to dive into Cloudbreakers: Leaving Haven from Schell Games, the studio that brought Among Us to VR. It was produced in partnership with Superconductor, the creative agency founded by Hollywood talents Justin Lin (Fast & Furious franchise) and Anthony and Joe Russo (Marvel Cinematic Universe and Netflix’s The Gray Man). The Russo Brothers also served as creative advisors to holoride.
Working under the banner of Force Multiplier Studios, writers Brent Friedman and Jeremy Breslau wrote and developed Cloudbreakers’ unique story and universe. Leveraging holoride’s Elastic Content, the Hollywood veterans crafted a journey in which players guide Dev, his scavenger robot Skyjack, and I.O.N.E. through the hostile skies of Stratus, gathering scrap and blasting A.I. sentries as they simultaneously travel to their real-world destination.
In addition to bringing new thrills to passengers’ rides, holoride can also create a more comfortable experience for users. Instances of motion sickness are substantially reduced thanks to the technology’s use of steering, braking, and acceleration data to match what riders see in the headset with what they feel outside the Motorverse, and with almost no latency.
holoride launches with the aptly named Pioneers’ Pack, containing everything needed to jump into this exciting new platform (minus the car), and priced at EUR 699. The package is available in Germany at shop.holoride.com starting Nov 2, 2022.
The Pioneers’ Pack includes:
HTC VIVE Flow: lightweight and easy to wear VR glasses that supports holoride’s entertainment service
8BitDo Pro 2 Gamepad: offers a familiar user experience in a classic controller design
Safety strap: connected to the seatbelt, the strap provides safety during unexpected events while driving
A one-year subscription to the holoride platform
After the first year, holoride subscriptions will be available for a monthly (EUR 19.99/month) or yearly fee (equalling EUR 14.99 per month). Both unlock access to an ever-growing content catalog. Cloudbreakers: Leaving Haven leads a launch lineup of games and edutainment apps that will grow over time with regular updates. Additionally, the holoride browser and a powerful phone mirroring feature bring your online life to a 180-inch virtual screen. Embedded into a motion-synced environment, it allows riders to stream their favorite shows and stay connected via their social apps.
In order to enjoy the holoride experience, passengers will need the Pioneers’ Pack and a holoride-ready Audi vehicle (e.g., Audi A4, A5, A6, A7, A8, Q5, Q7, Q7, Q8, Audi e-tron, Audi e-tron Sportback, Audi e-tron GT*). Starting with Germany, holoride will be adding further markets beginning with the U.S. in early 2023 followed by more European and Asian markets in the course of the year.
*Requirements to use holoride in Audi vehicles: MIB 3 with the latest Software Cluster (starting with model year 2023) and the option “Audi connect Navigation & Infotainment”. Moreover, the EFP control unit must be in place and the option ‘Remote Park Assist Plus’ must not be selected.
About holoride
holoride leads the way in expanding the boundaries of in-vehicle entertainment with its innovative “Elastic Content.” Founded in 2018 by Nils Wollny, Marcus Kuehne, Daniel Profendiner and Audi, holoride connects Extended Reality (XR) content in real-time with motion and location-aware vehicle data, such as physical feedback and navigation, to create hyper-immersive XR content and experiences for passengers. With holoride, the Metaverse becomes the Motorverse as users take the power and potential of an immersive web3 experience with them on the road. At the center of it all is RIDE, holoride’s own cryptocurrency, which was conceived to supercharge the content ecosystem, drive engagement, and create value for all users. The RIDE token connects car manufacturers, content creators, brands, and passengers for a novel in-vehicle economy. In March 2021, holoride won SXSW Pitch in the “Gaming, Entertainment, and Content” category and went on to receive the competition’s prestigious “Best in Show” award. The company was also named “Best of CES 2019” by TechCrunch, CNET and Tom’s Guide, and was recognized as one of the "100 Best Inventions of 2019" by TIME Magazine as well as one of the “100 Most Consumer-Centric Companies of 2022” by Forbes.
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