3D, VR and AR on the Web

| November 17, 2019

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This talk will give an update on three.js, 'model-viewer', talk about developer results with WebXR for VR (shipping in Chrome in December!), and show demos of WebXR APIs being incubated for augmented reality.

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Modern Times Group

MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group. We are shaping the future of entertainment by connecting audiences with the content they love in as many ways as possible. Our entertainment brands span content production, TV, radio, esports and mobile gaming, and are available around the world.

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Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation. Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019. Another story claimed that “Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

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Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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Spotlight

Modern Times Group

MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group. We are shaping the future of entertainment by connecting audiences with the content they love in as many ways as possible. Our entertainment brands span content production, TV, radio, esports and mobile gaming, and are available around the world.

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