4 ways to transform traditional TV viewing measurement

| February 22, 2018

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Our lifestyles are changing. We are Connected Consumers and our fast-paced lives have created a need for convenience and personalization. When it comes to entertainment, connectivity has converted viewers into “media multi-taskers”. It has driven an evolution in the way we consume TV. Yet according to the statistics, TV reach is declining in all major European markets, particularly among younger viewers. But is traditional TV viewing really declining? Or is the industry facing increasing challenges in capturing and recording its reach? And, what does this mean for broadcasters?

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HOOQ

HOOQ was born in January 2015, with a mission to "tell a million stories for a billion people"​. And, we do love great stories. Not the run of the mill "cat videos"​, but great, compelling stories. the kind you love and remember. The best from Hollywood and the best from local TV and film from across Asia.... all in one place. Delivering over 10,000 Hollywood, regional and local movies and TV shows to customers anytime, anywhere, HOOQ has the largest and best selection of any service across Asia.

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