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Media monitoring is growing rapidly in today’s business and political world. This form of media is being used as a tool by many public relations agencies and in-house communication professionals to keep an eye on their competitors, to understand campaign effectiveness and message penetration for their products and services.

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Technologies

Marketing a game? Put enough focus on Discord and TikTok

Article | February 14, 2022

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Business

Metaverse: Transforming B2B Businesses with Technology

Article | July 11, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Virtualization, Media and Broadcasting

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | July 13, 2022

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Spotlight

Clipbyte

Media monitoring is growing rapidly in today’s business and political world. This form of media is being used as a tool by many public relations agencies and in-house communication professionals to keep an eye on their competitors, to understand campaign effectiveness and message penetration for their products and services.

Related News

WarnerMedia makes coordinated corporate push behind esports

sportbusiness | April 23, 2019

WarnerMedia, the news media and entertainment company created by the recent merger of AT&T and Time Warner, is putting an unprecedented level of corporate resources behind an upcoming esports competition in Texas.The ELeague x MK 11 Arena at RTX Austin presented by AT&T Fiber, a competition set for July 5-7 in Austin, Texas, will involve an esports tournament run by Turner Sports’ ELeague involving Mortal Kombat II, a game recently released by Warner Bros. Interactive Entertainment. The event also includes a presenting sponsorship from AT&T Fiber, gameplay videos and promotional material developed by WarnerMedia-owned production company Rooster Teeth, and additional tournament organization and administration from its Battlefy platform. The event represents the first full, coordinated post-merger effort in esports by WarnerMedia and highlights an accelerating corporate prioritization around the emerging space.

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Liberty Entertainment Group Announces the Opening of Arcane

newswire | April 23, 2019

Internationally recognized hospitality leader Liberty Entertainment Group brings a unique vision to King Street West with the opening of their newest nightclub, Arcane. Located in the heart of Toronto's Entertainment District, Arcane fuses sophisticated Baroque undertones with modern design and state-of-the-art sound, lighting and visual effects.With a 4K display spanning 30 feet across the interior as a backdrop for exotic performers, this venue is shrouded in mystery, laced with drama, and immediately captivating. Juxtaposed yet balanced in both design and atmosphere, Arcane can only be understood by few.Designed by visionary Creative Director, Nadia Di Donato, the 8,000 square foot space contains an elegance that has permeated throughout Liberty Group's illustrious portfolio. A bohemian-inspired lounge provides an unimposing chill upon entry, while the nightclub area accommodates a more upbeat vibe. Arcane features a secluded 2,000 square foot patio that will serve as an oasis in the heart of the city.Arcane will offer an extensive selection of top-shelf spirits and signature cocktails by Liberty Group's award-winning Corporate Mixologist, Oliver Stern. VIP bottle service areas also present a world-class experience for bigger parties and groups.

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Global In-vehicle Entertainment and Information Systems Market Trend 2019

b2bnewz | April 23, 2019

The global “In-vehicle Entertainment and Information Systems” market report includes a scrupulous analysis of the In-vehicle Entertainment and Information Systems market in the forecasted period. It also assesses the In-vehicle Entertainment and Information Systems market in terms of topography, technology, and consumers. The report also covers the volume of the market during the projected period. The uniqueness of the global In-vehicle Entertainment and Information Systems market research report is the representation of the In-vehicle Entertainment and Information Systems market at both the global and regional level. The key players Alpine Electronics, Continental, Garmin, Harman, Panasonic, Pioneer play an important role in the global In-vehicle Entertainment and Information Systems market.

Read More

WarnerMedia makes coordinated corporate push behind esports

sportbusiness | April 23, 2019

WarnerMedia, the news media and entertainment company created by the recent merger of AT&T and Time Warner, is putting an unprecedented level of corporate resources behind an upcoming esports competition in Texas.The ELeague x MK 11 Arena at RTX Austin presented by AT&T Fiber, a competition set for July 5-7 in Austin, Texas, will involve an esports tournament run by Turner Sports’ ELeague involving Mortal Kombat II, a game recently released by Warner Bros. Interactive Entertainment. The event also includes a presenting sponsorship from AT&T Fiber, gameplay videos and promotional material developed by WarnerMedia-owned production company Rooster Teeth, and additional tournament organization and administration from its Battlefy platform. The event represents the first full, coordinated post-merger effort in esports by WarnerMedia and highlights an accelerating corporate prioritization around the emerging space.

Read More

Liberty Entertainment Group Announces the Opening of Arcane

newswire | April 23, 2019

Internationally recognized hospitality leader Liberty Entertainment Group brings a unique vision to King Street West with the opening of their newest nightclub, Arcane. Located in the heart of Toronto's Entertainment District, Arcane fuses sophisticated Baroque undertones with modern design and state-of-the-art sound, lighting and visual effects.With a 4K display spanning 30 feet across the interior as a backdrop for exotic performers, this venue is shrouded in mystery, laced with drama, and immediately captivating. Juxtaposed yet balanced in both design and atmosphere, Arcane can only be understood by few.Designed by visionary Creative Director, Nadia Di Donato, the 8,000 square foot space contains an elegance that has permeated throughout Liberty Group's illustrious portfolio. A bohemian-inspired lounge provides an unimposing chill upon entry, while the nightclub area accommodates a more upbeat vibe. Arcane features a secluded 2,000 square foot patio that will serve as an oasis in the heart of the city.Arcane will offer an extensive selection of top-shelf spirits and signature cocktails by Liberty Group's award-winning Corporate Mixologist, Oliver Stern. VIP bottle service areas also present a world-class experience for bigger parties and groups.

Read More

Global In-vehicle Entertainment and Information Systems Market Trend 2019

b2bnewz | April 23, 2019

The global “In-vehicle Entertainment and Information Systems” market report includes a scrupulous analysis of the In-vehicle Entertainment and Information Systems market in the forecasted period. It also assesses the In-vehicle Entertainment and Information Systems market in terms of topography, technology, and consumers. The report also covers the volume of the market during the projected period. The uniqueness of the global In-vehicle Entertainment and Information Systems market research report is the representation of the In-vehicle Entertainment and Information Systems market at both the global and regional level. The key players Alpine Electronics, Continental, Garmin, Harman, Panasonic, Pioneer play an important role in the global In-vehicle Entertainment and Information Systems market.

Read More

Events