5 Social Media Trends You Need For Your Business Growth

December 10, 2019

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Market and target audience has gone digital and this has made reaching a specific set of audience easier but technologically better. The times of TVCs and OOH are gone and every brand is trying to catch up the pace of digital media.

Spotlight

REVOLT MEDIA & TV

REVOLT is unapologetically Hip Hop, leading and living Hip Hop culture. REVOLT is the voice of the culture across platforms, engaging Millennial and Gen Z audiences, on REVOLT.tv, across social, TV and live events, through original and live content. Attracting over 50 million young people, REVOLT is accessible 24/7 on digital, TV and on demand. Founded by Sean "Diddy"​ Combs, REVOLT launched in broadcast in October 2013 and is available on DIRECTV, AT&T U-verse TV, Charter Spectrum, Comcast Xfinity, Verizon FiOS, CenturyLink, Altice, Frontier Communications, Comporium and Cincinnati Bell, as well as OTT platforms DIRECTV Now, FuboTV, FilmOn, and Sling TV. REVOLT is also available internationally in the Bahamas, Cayman Islands, Jamaica, Barbados, Nevis, Anguilla, Monserrat, Bermuda, Aruba, St. Maarten's, Trinidad, and in Africa on Kwese TV. Check local listings at https://revolt.tv/listings.

OTHER ARTICLES
MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

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Spotlight

REVOLT MEDIA & TV

REVOLT is unapologetically Hip Hop, leading and living Hip Hop culture. REVOLT is the voice of the culture across platforms, engaging Millennial and Gen Z audiences, on REVOLT.tv, across social, TV and live events, through original and live content. Attracting over 50 million young people, REVOLT is accessible 24/7 on digital, TV and on demand. Founded by Sean "Diddy"​ Combs, REVOLT launched in broadcast in October 2013 and is available on DIRECTV, AT&T U-verse TV, Charter Spectrum, Comcast Xfinity, Verizon FiOS, CenturyLink, Altice, Frontier Communications, Comporium and Cincinnati Bell, as well as OTT platforms DIRECTV Now, FuboTV, FilmOn, and Sling TV. REVOLT is also available internationally in the Bahamas, Cayman Islands, Jamaica, Barbados, Nevis, Anguilla, Monserrat, Bermuda, Aruba, St. Maarten's, Trinidad, and in Africa on Kwese TV. Check local listings at https://revolt.tv/listings.

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