6 Campaigns All Media & Entertainment Apps Need To Try

| July 8, 2016

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Media and entertainment apps are a huge force in the world of mobile. From music and video apps, to social and sports, media and entertainment apps come in all kinds of styles and sizes. These apps are usually focused on a variety of goals, including boosting revenue through paid subscriptions and building user engagement with killer messaging.

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FutureWorks Media Limited

Founded in 2007, FutureWorks continues its mission to be a premier post services provider, trusted today by some of the most accomplished content creators in India with offices in Mumbai and Chennai. FutureWorks specializes in providing complete post production services: Visual Effects, Visual Design, Digital Intermediate (Color), Sound and other post services for feature films, commercials, music videos and trailers.

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Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud: Who will win cloud gaming?

Article | March 1, 2020

The very future of gaming could be decided by which service wins the battle between Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud. Every 15 years or so, the games industry goes through a big shift in how it delivers its titles. Cartridges gave way to discs, which gave way to digital downloads. Now, the industry stands ready to change once again with the advent of cloud gaming services. This is not a theoretical vision of the future: This is happening right now. Services like Google Stadia and Nvidia GeForce Now provide instantaneous streams of big-budget games — no expensive console or cumbersome PC required.

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Waylaid by Daydream VR & focused on Lens, Google far from AR glasses

Article | February 14, 2020

Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Spotlight

FutureWorks Media Limited

Founded in 2007, FutureWorks continues its mission to be a premier post services provider, trusted today by some of the most accomplished content creators in India with offices in Mumbai and Chennai. FutureWorks specializes in providing complete post production services: Visual Effects, Visual Design, Digital Intermediate (Color), Sound and other post services for feature films, commercials, music videos and trailers.

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