TECHNOLOGIES, MEDIA AND BROADCASTING
Breezeline | January 30, 2023
Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want!
Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients.
Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.”
(Source – Business Wire)
About Breezeline
Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.
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TECHNOLOGIES, MEDIA AND BROADCASTING
VIZIO | January 27, 2023
On January 26, 2023, VIZIO launched a suite of updated features in its TV and mobile app interfaces to make them more user-friendly.
VIZIO's Auto-update 2023 offers easy navigation, shortcuts to the Quick Menu, recent apps, and WatchFree+ Mini Guide for selected VIZIO TV owners. Similarly, the new VIZIO mobile app, accessible over Android and iOS, provides a time-saving feature with quick access to simple content discovery, voice control, WatchFree+, and subscription-management tools.
Kaitlyn Collins, Vice President of Product Marketing for VIZIO, stated, "At VIZIO, the customer experience has been and always will remain the primary focus of everything we do." She adds, "We are dedicated to providing exceptional value with our products, even beyond the original purchase. By delivering new features and capabilities to VIZIO users with our free AutoUpdates, we amplify the value of our TV lineup."
(Source – Business Wire)
Steve Yum, Vice President of Product Management at VIZIO, remarked, "The redesign of our highly rated VIZIO Mobile app is a direct reflection of our commitment to deliver the best user experience for millions of users who start their entertainment journey with VIZIO on their smartphones." He added, "VIZIO Mobile has everything you need to control your VIZIO TV, plus additional features that extend the value of VIZIO products across the board."
(Source – Business Wire)
About VIZIO
Headquartered in Orange County (California), VIZIO has been one of America's leading TV and sound bar companies since 2002. The company's goal is to provide consumers with products that serve as the nerve center of the connected home through its ability to deliver exciting lifestyle enhancements and immersive entertainment. With its innovative Smart TVs and robust SmartCastTM operating system, the company is shaping the future of television. It also has a variety of cutting-edge sound bars available to provide its customers with a more immersive listening experience.
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TECHNOLOGIES, SOLUTIONS
Tinuiti | January 25, 2023
On January 24, 2023, Tinuiti, the largest independent performance marketing firm, announced that it acquired Ampush, a leading growth marketing agency focused on social platforms that provide end-to-end performance creative and customer acquisition capabilities.
The third acquisition since 2021 strengthens Tinuiti's industry-award-winning paid social capabilities and gives customers access to unique end-to-end social, creative, and measurement capabilities that use data through industry-differentiated technology.
Ampush, founded in 2010, gained fame by helping digitally native firms create suitable customer bases. The Ampush tech stack and social capabilities have shown the capacity to leverage unique technologies and methods to match people with businesses.
New Mountain Capital facilitated this transaction for Tinuiti, while PALAZZO served as Ampush's exclusive financial advisor. The acquisition's new offerings for Tinuiti's clientele include performance-driven creative for social, conversion-roadmap customization, and strategy-unlocking analytics.
Zach Morrison, CEO at Tinuiti, remarked, "With Tinuiti's acquisition of Ampush, we're unlocking a new level of social capabilities for clients designed not only for today's landscape, but for long term success - an end-to-end offering with expertise that combines creative with differentiated landing page technology and data. Not only are they the right business fit, they are also the right cultural fit who shares similar values and core philosophies for creating employee happiness and establishing an environment that empowers its employees with a culture of ownership."
(Source – Cision PR Newswire)
Tinuiti and Ampush have a lot in common regarding corporate culture and their business philosophies. Both organizations value employee happiness as a key performance indicator and place a premium on fostering a culture of ownership in the workplace. Ampush's robust roster of industry experts and excellent executives is evidence of the company's shared values and dedication to keeping and attracting talent.
About Tinuiti
Tinuiti is the largest independent performance marketing agency across streaming TV and the triopoly of Google, Facebook, and Amazon. With over 1,000 people and $3 billion in digital media under management, Tinuiti has established itself as the industry leader in this space. It has a lot of experience in many areas, such as search and social media, Amazon and other online marketplaces, mobile applications, customer relationship management, email marketing, and more. The company knows that achieving success requires a combination of strategy and channel specialization. Each solution is implemented utilizing GAMMA, Tinuiti's performance planning framework, and is made possible by Mobius, the company's unique suite of marketing analytics and media activation technology.
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