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6 Mobile Marketing Stats Every Media + Entertainment App Needs to Know

January 17, 2017 | 145 views

Media and entertainment apps, you're special. (You probably already knew that.) Your users don't engage with your app exactly like they would if they were, say, getting new shoes, so you need to take a different approach to your mobile marketing. That's why we put together a handy list of the 6 stats and tips you need to know, and the insights you can take away from them.

Spotlight

Engine Entertainment

Engine Entertainment, with offices in Los Angeles, New York, Miami, and London, is the new force in international TV distribution and production. With a management team with top-level experience in the global TV industry, is a new force in international TV distribution and production. Using its high-level contact across the world's TV markets, Engine achieves worldwide penetration across all platforms for its own and its clients' TV content.

OTHER ARTICLES
MEDIA AND BROADCASTING,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | August 4, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
BUSINESS

B2B Movie Placements: What to Expect?

Article | July 11, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | July 27, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MEDIA AND BROADCASTING,BUSINESS

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
TECHNOLOGIES,VIRTUALIZATION

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MORE ARTICLES

Spotlight

Engine Entertainment

Engine Entertainment, with offices in Los Angeles, New York, Miami, and London, is the new force in international TV distribution and production. With a management team with top-level experience in the global TV industry, is a new force in international TV distribution and production. Using its high-level contact across the world's TV markets, Engine achieves worldwide penetration across all platforms for its own and its clients' TV content.

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MEDIA AND BROADCASTING

OWC to Showcase Innovative Products for Media and Entertainment Industries at the International Broadcasting Convention in Amsterdam

OWC | September 12, 2022

OWC®, a leading customer-focused creator of solutions that enable businesses, content professionals, and educators to streamline workflows and maximize their technology investment, today announced why Mac and PC users in the media, entertainment, and technology industries should visit OWC’s booth at IBC 2022. From ingest to archive, from camera to screen, OWC has solutions for every workflow level that enable creative and technology professionals to work faster and easier: OWC Jellyfish R24 The workhorse of the modern video team. This video editing server makes quick work of the most demanding RAW workflows, multicam sequences, and finishing jobs, which means you can say yes to anything thrown your way. There simply is no other rack mounted NAS server that’s better for video teams. OWC Jellyfish Tower A shared storage server for growing video teams. The Jellyfish Tower was built for teams that need to work fast, but don’t have a server room and IT support. Massive bandwidth means smooth playback in hi-res and multicam, and the ability to ingest while editing. OWC Jellyfish Mobile The first Plug and Play video workflow server that comes with a handle. Use it on-the-go or in the office without a switch and server room. Teams of four to six editors can connect directly into one of up to 10 onboard 1GbE or 10GbE ports. By adding a switch, the number of users connected simultaneously is unlimited. OWC ThunderBay Flex 8 World’s first 3-in-1 Thunderbolt storage, docking, and PCIe expansion solution that’s highly Flexible to meet your unique workflow needs. 8 storage bays for nearly every drive type including NVMe U.2. 8 ports for connecting devices and ingesting media. A PCIe slot for adding a project specific card. It’s the ideal productivity platform for content creators, digital imaging, VFX, and video production professionals. OWC Flex 1U4 Similar in Flexibility of use to the desktop Flex 8, but specifically designed for rackmount workflows. Four hot swap bays let you use a variety of drives including U.2. Connect accessories plus charge your notebook and mobile devices with an abundance of Thunderbolt and USB ports. Add another display. Install a PCIe card to expand your capture, recording, networking, or storage capabilities. OWC ThunderBlade A production storage essential around the world because its incredible speed lets you blaze through uncompressed high-bandwidth streams and keeps you ahead of deadline. Cool and silent on the set or in the studio and built for rugged portability, this NVMe SSD delivers real business and creative benefits. OWC Envoy Pro Portable SSDs Tiny, tough, and thrilling fast. The Envoy Pro family of pocket-sized powerhouses are ideal for personal to pro storage needs. With Thunderbolt and USB-C options, this is the fastest, most compatible portable SSD storage line in the universe. OWC Thunderbolt Docks and Hub All the Thunderbolt you’re missing and want! Add more fully functional Thunderbolt ports and connect to past, present, and future Thunderbolt and USB devices. See more with additional displays. From bus-powered portable to 14-port desktop to pro 10GbE AVB-ready models, there’s a connectivity solution to expand your possibilities. OWC Atlas Memory Cards & Readers Launch your creative capabilities into a new world with Atlas SD and CFexpress memory cards. Developed with premium quality technology and processes, you can trust Atlas cards will flawlessly deliver the speed and data integrity you expect. Go from ingest to edit with the portable bus-powered Atlas FXR CFexpress card reader, SD and CFexpress card reader equipped OWC docks, and OWC storage solutions. OWC Mercury Pro LTO This enterprise-class LTO tape backup and archiving solution is a mission-critical requirement for protecting and preserving huge volumes of data for longer periods with better economies of scale than disk-based storage. Ruggedly small with a built-in handle, you can use the Mercury Pro LTO on-set or move it among studio, department, or office computers for a shared data protection solution. Copy That for Mac Streamline the ingest process with lighting fast, verified copies of your files from RED, Blackmagic Design, ARRI cameras, and other storage media. Copy That handles everything from checksum copies to simultaneous transfers to multiple storage solutions. When it is time to move your content from location to backups, editors, producers, and directors, Copy That delivers it fast and accurately. About OWC Other World Computing (OWC), founded in 1988, is committed to supporting and inspiring the imagination of Mac and PC enthusiasts worldwide through sustainable innovation, exemplary customer service, and American design. An entire spectrum of easy and powerful upgrade and expansion possibilities await Memory, External Drives, SSDs, Mac & PC Docking Solutions, Network Attached Storage, and Performance Upgrade Kits. All backed with step-by-step videos and a global support team. Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. We have a long-term outlook on everything we do and believe in making a better world. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise, which is why OWC is here. About IBC: As the world’s most inspiring content and technology event, IBC sits at the global crossroads of the media, entertainment and technology industries providing an informative, innovative, and engaging experience. Since 1967, IBC has brought exhibitors, speakers, visitors, and the entire community together to engage, unlock business opportunities, and discover the latest innovations. Always at the forefront of industry innovation, IBC has historically attracted 55,000+ attendees from more than 150 countries.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Grupo Globo Deploys BeBop OS to Migrate Post-Production Workflows to Google Cloud

BeBop Technology | September 08, 2022

BeBop Technology, creator of the BeBop OS, a powerful, reliable, and fast platform for remote virtual live production and post-production workflows, announced a deployment with Grupo Globo, the largest mass media conglomerate in Latin America, to Google Cloud. "Globo's transformation from traditional media conglomerate to a unified 'mediatech' company focused on its consumers is underway," -Marcelo Fontana, Technology Manager at Globo. Globo provides local news, sports and entertainment to more than 50 million people daily from all across Brazil, from its main offices in Rio de Janeiro, São Paulo, Brasília, Recife and Belo Horizonte. Together with other partners associated with the deployment, Globo will migrate approximately 60% of its visual effects workload to the BeBop OS virtual environment on Google Cloud. "We're proud to partner with BeBop and support Globo as it digitally transforms its business and migrates significant portions of its editorial, visual effects, and post-production workflows to the cloud," -Kip Schauer, Global Head of Media and Entertainment Partnerships, Google Cloud. The BeBop OS provides seamless access to secure GPU desktops and convenient collaboration features, including high-speed file transfer, real-time and on demand review and approval, secure shareable links to send or receive content or streams, powerful enterprise features like Single Sign On (SSO), and the ability to access shared high-performance storage or BeBop Flex storage, powered by LucidLink. All of these features available in a single platform and for a single price differentiates the BeBop OS within the marketplace. We're thrilled to be able to provide Globo with precisely the innovative, cohesive, and scalable solution they need to not only deliver on their business goals, but exceed them across nearly every metric, said David Benson, BeBop Technology President and Chief Product Officer. "The BeBop OS as the operating system on top of Google Cloud infrastructure delivers very specific and very significant value to the Media & Entertainment market. The deployment of the BeBop OS on Google Cloud will enable hundreds of Globo editors and designers to be able to do their creative work virtually and remotely every day, no matter when or where they are. What's more, they'll be able to use the same software tools they use on premises, including Adobe Creative Cloud apps, Foundry's Nuke, Autodesk's Maya and 3ds Max, Maxon's Cinema 4D, and SideFX's Houdini. The rollout is already underway with "É de Casa," a popular Saturday morning variety show that mixes entertainment, news, and culinary tips and airs on Globo TV Network. Over the course of the implementation, more than 40 Globo media channels, including free-to-air and pay TV, VOD, SVOD, PPV, OTT and streaming, will be completing their post-production virtually and remotely on the BeBop OS. About BeBop Technology Los Angeles-based BeBop Technology has sat at the intersection of art and technology since its founding in 2015. It is the creator of the world's most powerful, agile, and reliable platform for remote virtual post-production, the BeBop OS. For more information visit www.beboptechnology.com or connect on Facebook, YouTube, LinkedIn, and Twitter. About Globo Latin America's largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences a complete viewing experience, which combines the ability to produce high quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports GE.globo; and entertainment Gshow, among others.

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MEDIA AND BROADCASTING

Color Star Technology and Global Digital Club Forms Strategic Partnership with Metaverse Digital Economy as the Focus

Color Star Technology | September 07, 2022

Color Star Technology Co., Ltd. ( Nasdaq: CSCW) ("Color Star" or the "Company"), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence in the entertainment industry, has recently signed an official strategic partnership agreement with Global Digital Club ("GDC"). From now on, the focus of this partnership will be on the metaverse digital economy, and both parties will jointly develop a series of related digital businesses in [Color World_Metaverse]. "Color Star has always viewed smart intelligence as its technical core, and while we continue to develop the entertainment metaverse, we expect to further develop more industrial content, the digital economy and artificial intelligence since they will certainly be profitable developments for the company. The partnership with GDC will not only allow us to progress further with our digital economy, but also allow Color Star to attract more partners, which is a very good thing. Next, we will partner with more corporate organizations, which suggests that the future developments of Color Star will be more diversified and comprehensive, bringing our partners and investors more guaranteed revenue." -CEO of Color Star, Farhan Qadir Global Digital Club is a world-renowned professional digital investment club, with members including global elites and top executives from leading companies around the world. Every year, the GDC holds major industry summits and organizes regular invite-only member meetings to more accurately and effectively enhance the globalization of the digital economy, providing the most accurate and representative outlook analysis for the industry, and to help corporate members establish effective cooperation with each other. As an authority in the digital economy industry, Color Star and GDC will utilize their respective advantages and resources to actively cooperate on the metaverse platform [Color World_Metaverse], connecting relevant NFTs, metaverses and other relevant content together.

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MEDIA AND BROADCASTING

OWC to Showcase Innovative Products for Media and Entertainment Industries at the International Broadcasting Convention in Amsterdam

OWC | September 12, 2022

OWC®, a leading customer-focused creator of solutions that enable businesses, content professionals, and educators to streamline workflows and maximize their technology investment, today announced why Mac and PC users in the media, entertainment, and technology industries should visit OWC’s booth at IBC 2022. From ingest to archive, from camera to screen, OWC has solutions for every workflow level that enable creative and technology professionals to work faster and easier: OWC Jellyfish R24 The workhorse of the modern video team. This video editing server makes quick work of the most demanding RAW workflows, multicam sequences, and finishing jobs, which means you can say yes to anything thrown your way. There simply is no other rack mounted NAS server that’s better for video teams. OWC Jellyfish Tower A shared storage server for growing video teams. The Jellyfish Tower was built for teams that need to work fast, but don’t have a server room and IT support. Massive bandwidth means smooth playback in hi-res and multicam, and the ability to ingest while editing. OWC Jellyfish Mobile The first Plug and Play video workflow server that comes with a handle. Use it on-the-go or in the office without a switch and server room. Teams of four to six editors can connect directly into one of up to 10 onboard 1GbE or 10GbE ports. By adding a switch, the number of users connected simultaneously is unlimited. OWC ThunderBay Flex 8 World’s first 3-in-1 Thunderbolt storage, docking, and PCIe expansion solution that’s highly Flexible to meet your unique workflow needs. 8 storage bays for nearly every drive type including NVMe U.2. 8 ports for connecting devices and ingesting media. A PCIe slot for adding a project specific card. It’s the ideal productivity platform for content creators, digital imaging, VFX, and video production professionals. OWC Flex 1U4 Similar in Flexibility of use to the desktop Flex 8, but specifically designed for rackmount workflows. Four hot swap bays let you use a variety of drives including U.2. Connect accessories plus charge your notebook and mobile devices with an abundance of Thunderbolt and USB ports. Add another display. Install a PCIe card to expand your capture, recording, networking, or storage capabilities. OWC ThunderBlade A production storage essential around the world because its incredible speed lets you blaze through uncompressed high-bandwidth streams and keeps you ahead of deadline. Cool and silent on the set or in the studio and built for rugged portability, this NVMe SSD delivers real business and creative benefits. OWC Envoy Pro Portable SSDs Tiny, tough, and thrilling fast. The Envoy Pro family of pocket-sized powerhouses are ideal for personal to pro storage needs. With Thunderbolt and USB-C options, this is the fastest, most compatible portable SSD storage line in the universe. OWC Thunderbolt Docks and Hub All the Thunderbolt you’re missing and want! Add more fully functional Thunderbolt ports and connect to past, present, and future Thunderbolt and USB devices. See more with additional displays. From bus-powered portable to 14-port desktop to pro 10GbE AVB-ready models, there’s a connectivity solution to expand your possibilities. OWC Atlas Memory Cards & Readers Launch your creative capabilities into a new world with Atlas SD and CFexpress memory cards. Developed with premium quality technology and processes, you can trust Atlas cards will flawlessly deliver the speed and data integrity you expect. Go from ingest to edit with the portable bus-powered Atlas FXR CFexpress card reader, SD and CFexpress card reader equipped OWC docks, and OWC storage solutions. OWC Mercury Pro LTO This enterprise-class LTO tape backup and archiving solution is a mission-critical requirement for protecting and preserving huge volumes of data for longer periods with better economies of scale than disk-based storage. Ruggedly small with a built-in handle, you can use the Mercury Pro LTO on-set or move it among studio, department, or office computers for a shared data protection solution. Copy That for Mac Streamline the ingest process with lighting fast, verified copies of your files from RED, Blackmagic Design, ARRI cameras, and other storage media. Copy That handles everything from checksum copies to simultaneous transfers to multiple storage solutions. When it is time to move your content from location to backups, editors, producers, and directors, Copy That delivers it fast and accurately. About OWC Other World Computing (OWC), founded in 1988, is committed to supporting and inspiring the imagination of Mac and PC enthusiasts worldwide through sustainable innovation, exemplary customer service, and American design. An entire spectrum of easy and powerful upgrade and expansion possibilities await Memory, External Drives, SSDs, Mac & PC Docking Solutions, Network Attached Storage, and Performance Upgrade Kits. All backed with step-by-step videos and a global support team. Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. We have a long-term outlook on everything we do and believe in making a better world. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise, which is why OWC is here. About IBC: As the world’s most inspiring content and technology event, IBC sits at the global crossroads of the media, entertainment and technology industries providing an informative, innovative, and engaging experience. Since 1967, IBC has brought exhibitors, speakers, visitors, and the entire community together to engage, unlock business opportunities, and discover the latest innovations. Always at the forefront of industry innovation, IBC has historically attracted 55,000+ attendees from more than 150 countries.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Grupo Globo Deploys BeBop OS to Migrate Post-Production Workflows to Google Cloud

BeBop Technology | September 08, 2022

BeBop Technology, creator of the BeBop OS, a powerful, reliable, and fast platform for remote virtual live production and post-production workflows, announced a deployment with Grupo Globo, the largest mass media conglomerate in Latin America, to Google Cloud. "Globo's transformation from traditional media conglomerate to a unified 'mediatech' company focused on its consumers is underway," -Marcelo Fontana, Technology Manager at Globo. Globo provides local news, sports and entertainment to more than 50 million people daily from all across Brazil, from its main offices in Rio de Janeiro, São Paulo, Brasília, Recife and Belo Horizonte. Together with other partners associated with the deployment, Globo will migrate approximately 60% of its visual effects workload to the BeBop OS virtual environment on Google Cloud. "We're proud to partner with BeBop and support Globo as it digitally transforms its business and migrates significant portions of its editorial, visual effects, and post-production workflows to the cloud," -Kip Schauer, Global Head of Media and Entertainment Partnerships, Google Cloud. The BeBop OS provides seamless access to secure GPU desktops and convenient collaboration features, including high-speed file transfer, real-time and on demand review and approval, secure shareable links to send or receive content or streams, powerful enterprise features like Single Sign On (SSO), and the ability to access shared high-performance storage or BeBop Flex storage, powered by LucidLink. All of these features available in a single platform and for a single price differentiates the BeBop OS within the marketplace. We're thrilled to be able to provide Globo with precisely the innovative, cohesive, and scalable solution they need to not only deliver on their business goals, but exceed them across nearly every metric, said David Benson, BeBop Technology President and Chief Product Officer. "The BeBop OS as the operating system on top of Google Cloud infrastructure delivers very specific and very significant value to the Media & Entertainment market. The deployment of the BeBop OS on Google Cloud will enable hundreds of Globo editors and designers to be able to do their creative work virtually and remotely every day, no matter when or where they are. What's more, they'll be able to use the same software tools they use on premises, including Adobe Creative Cloud apps, Foundry's Nuke, Autodesk's Maya and 3ds Max, Maxon's Cinema 4D, and SideFX's Houdini. The rollout is already underway with "É de Casa," a popular Saturday morning variety show that mixes entertainment, news, and culinary tips and airs on Globo TV Network. Over the course of the implementation, more than 40 Globo media channels, including free-to-air and pay TV, VOD, SVOD, PPV, OTT and streaming, will be completing their post-production virtually and remotely on the BeBop OS. About BeBop Technology Los Angeles-based BeBop Technology has sat at the intersection of art and technology since its founding in 2015. It is the creator of the world's most powerful, agile, and reliable platform for remote virtual post-production, the BeBop OS. For more information visit www.beboptechnology.com or connect on Facebook, YouTube, LinkedIn, and Twitter. About Globo Latin America's largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences a complete viewing experience, which combines the ability to produce high quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports GE.globo; and entertainment Gshow, among others.

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MEDIA AND BROADCASTING

Color Star Technology and Global Digital Club Forms Strategic Partnership with Metaverse Digital Economy as the Focus

Color Star Technology | September 07, 2022

Color Star Technology Co., Ltd. ( Nasdaq: CSCW) ("Color Star" or the "Company"), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence in the entertainment industry, has recently signed an official strategic partnership agreement with Global Digital Club ("GDC"). From now on, the focus of this partnership will be on the metaverse digital economy, and both parties will jointly develop a series of related digital businesses in [Color World_Metaverse]. "Color Star has always viewed smart intelligence as its technical core, and while we continue to develop the entertainment metaverse, we expect to further develop more industrial content, the digital economy and artificial intelligence since they will certainly be profitable developments for the company. The partnership with GDC will not only allow us to progress further with our digital economy, but also allow Color Star to attract more partners, which is a very good thing. Next, we will partner with more corporate organizations, which suggests that the future developments of Color Star will be more diversified and comprehensive, bringing our partners and investors more guaranteed revenue." -CEO of Color Star, Farhan Qadir Global Digital Club is a world-renowned professional digital investment club, with members including global elites and top executives from leading companies around the world. Every year, the GDC holds major industry summits and organizes regular invite-only member meetings to more accurately and effectively enhance the globalization of the digital economy, providing the most accurate and representative outlook analysis for the industry, and to help corporate members establish effective cooperation with each other. As an authority in the digital economy industry, Color Star and GDC will utilize their respective advantages and resources to actively cooperate on the metaverse platform [Color World_Metaverse], connecting relevant NFTs, metaverses and other relevant content together.

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