A Good Start of the Year for UHD HDR

| June 27, 2018

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2018 is proving to be a successful year for Ultra HD (UHD) HDR. Recently, DIRECTV announced it will broadcast National Hockey League and National Basketball Association games throughout 2018 in UHD HDR, in addition to its DIRECTV Now streaming service supporting 4K and HDR in the future.We know that pristine resolutions are in high demand during live sports events, and the Pyeongchang Olympics this winter didn’t disappoint. The Olympics were broadcast in UHD HDR, with Korea being the first country to have deployed a terrestrial system (ATSC 3.0) that supports the next-generation format. In addition, the premiere soccer tournament taking place in Russia is available in HDR with different resolutions and flavors to accommodate HD SDR legacy systems. Those premium events will boost the adoption of UHD HDR. On the consumer side, there’s a very aggressive take-up of UHD TV sets, but the majority are in SDR. With HDR broadcast content available, this scenario will change. Shipments of UHD HDR TVs in the U.S. are set to reach more than 30 million units by 2020, according to market research by IHS Markit.

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