A Key Building Block for 8K and Beyond: The Magic of NVMeoF

April 3, 2018 | 78 views

One of the things I like most about the technology industry is that it is characterized by a relentless quest for improvement. There is always something newer, faster and better right around the corner. Never a dull moment. And always the drive to be first and best.Last week, for example, the first commercial non-stop flight from Australia to the United Kingdom took place. A 787-9 Dreamliner departed Perth and landed at London Heathrow 17 hours and 9,009 miles later. Thanks to more efficient engines and aircraft design, this elimination of a stopover resulted in a nearly 20% time savings from what was already a very quick journey (historically speaking). That said, aircraft manufacturers are busy engineering machines that will enable even faster journeys, and soon there will be non-stop service between any two points around the globe. The question, of course, is not if that will happen, but simply when.

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WTTW is a premier public media organization, committed to creating and presenting unique PBS Chicago television and digital media content. WTTW is dedicated to bringing Chicago and the world together to explore the arts, sciences, humanities, and public affairs across four distinct television channels – WTTW11, WTTW Prime, the Spanish-language channel WTTW V-me, and WTTW Create/WTTW WORLD.

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TECHNOLOGIES,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,VIRTUALIZATION

B2B Movie Placements: What to Expect?

Article | August 2, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | June 21, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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WTTW is a premier public media organization, committed to creating and presenting unique PBS Chicago television and digital media content. WTTW is dedicated to bringing Chicago and the world together to explore the arts, sciences, humanities, and public affairs across four distinct television channels – WTTW11, WTTW Prime, the Spanish-language channel WTTW V-me, and WTTW Create/WTTW WORLD.

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CBS Super Bowl LIII broadcast will include 8K and augmented reality

Slashgear | January 11, 2019

CBS has announced big plans for its Super Bowl LIII broadcast, including 8K cameras and the use of augmented reality. The network will have 115 cameras at the game, with “multiple” of them being 8K cameras intended for “dramatic close-up views” of the game action, according to the company. This will be the first time any US network has used 8K cameras to present the game.In addition to deploying 8K cameras for its Super Bowl broadcast, CBS will have 16 cameras with 4K capabilities at the game, plus another nine Sony 4800 camera systems that will be positioned around the football stadium. These cameras will be used to provide additional angles during the game, as well as super slow motion playback and up-close, cut out perspectives while retaining a high resolution.More than 25 cameras will be flanking each of the endzones, three super slow motion cameras will be at the goal posts, and 14 cameras will be built into the pylons along the field side. As a result, more than 50 camera feeds will be produced from the endzones, covering all possible angles to present viewers with looks at the action, wherever it may happen.

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8K Association sees Samsung, TCL and more push next-gen TV tech

slashgear | January 11, 2019

It may seem like early days for 8K, but TV-makers are keen to get even higher resolution sets on your agenda – and for you to open your wallet – even before many have upgraded to 4K Ultra HD. A group of the biggest names in TV hardware and display manufacturing – including Samsung and TCL Electronics – have joined forces to create the 8K Association.As you might expect, its purpose is fairly straightforward: convince us that the time is ripe for 8K. The 8K Association – or 8KA as it will be known – won’t just be focused on consumers considering a TV upgrade, however. It’ll also be pushing professionals to bring 8K into their workflow, too.It’s been founded by Samsung Electronics, Panasonic, Hisense, and TCL Electronics on the consumer electronics side, along with AU Optronics, one of the leading panel suppliers. Samsung Display “is also in the process of joining,” the 8KA says.Together they’ll be forming a nonprofit organization, that will try to explain why 8K is the way forward. It’ll also be responsible for securing 8K native content for members to use, and enabling communication within the 8K ecosystem to help with the route to commercialization. Perhaps most important, though, the 8KA will also focus on how viewers will actually access 8K content.

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Sony announces giant-sized 8K and 4K TVs at CES 2019

The Verge | January 07, 2019

Sony is supersizing the Master Series lineup of TVs it first launched last year in New York. Here at CES tonight, the company introduced new Z9G 8K (LCD) and A9G 4K OLED TVs that feature big displays. Actually, “enormous” is a better word for the Z9G, which comes in 85-inch and 98-inch models, while the A9G will be available in more standard 55-, 65-, and 77-inch sizes.Both new lines include the same Picture Processor X1 Ultimate as the first wave of Master Series TV, and Sony says it “has a unique algorithm specially developed for 8K that can intelligently detect and analyze each object in the picture, resulting in exceptional detail and contrast for a more realistic picture that represents the creators’ intent.” The monstrous Z9G is Sony’s first consumer-bound 8K TV, and the company has created a lot of new technology to get optimal picture from its 33 million pixels.

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CBS Super Bowl LIII broadcast will include 8K and augmented reality

Slashgear | January 11, 2019

CBS has announced big plans for its Super Bowl LIII broadcast, including 8K cameras and the use of augmented reality. The network will have 115 cameras at the game, with “multiple” of them being 8K cameras intended for “dramatic close-up views” of the game action, according to the company. This will be the first time any US network has used 8K cameras to present the game.In addition to deploying 8K cameras for its Super Bowl broadcast, CBS will have 16 cameras with 4K capabilities at the game, plus another nine Sony 4800 camera systems that will be positioned around the football stadium. These cameras will be used to provide additional angles during the game, as well as super slow motion playback and up-close, cut out perspectives while retaining a high resolution.More than 25 cameras will be flanking each of the endzones, three super slow motion cameras will be at the goal posts, and 14 cameras will be built into the pylons along the field side. As a result, more than 50 camera feeds will be produced from the endzones, covering all possible angles to present viewers with looks at the action, wherever it may happen.

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8K Association sees Samsung, TCL and more push next-gen TV tech

slashgear | January 11, 2019

It may seem like early days for 8K, but TV-makers are keen to get even higher resolution sets on your agenda – and for you to open your wallet – even before many have upgraded to 4K Ultra HD. A group of the biggest names in TV hardware and display manufacturing – including Samsung and TCL Electronics – have joined forces to create the 8K Association.As you might expect, its purpose is fairly straightforward: convince us that the time is ripe for 8K. The 8K Association – or 8KA as it will be known – won’t just be focused on consumers considering a TV upgrade, however. It’ll also be pushing professionals to bring 8K into their workflow, too.It’s been founded by Samsung Electronics, Panasonic, Hisense, and TCL Electronics on the consumer electronics side, along with AU Optronics, one of the leading panel suppliers. Samsung Display “is also in the process of joining,” the 8KA says.Together they’ll be forming a nonprofit organization, that will try to explain why 8K is the way forward. It’ll also be responsible for securing 8K native content for members to use, and enabling communication within the 8K ecosystem to help with the route to commercialization. Perhaps most important, though, the 8KA will also focus on how viewers will actually access 8K content.

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Sony announces giant-sized 8K and 4K TVs at CES 2019

The Verge | January 07, 2019

Sony is supersizing the Master Series lineup of TVs it first launched last year in New York. Here at CES tonight, the company introduced new Z9G 8K (LCD) and A9G 4K OLED TVs that feature big displays. Actually, “enormous” is a better word for the Z9G, which comes in 85-inch and 98-inch models, while the A9G will be available in more standard 55-, 65-, and 77-inch sizes.Both new lines include the same Picture Processor X1 Ultimate as the first wave of Master Series TV, and Sony says it “has a unique algorithm specially developed for 8K that can intelligently detect and analyze each object in the picture, resulting in exceptional detail and contrast for a more realistic picture that represents the creators’ intent.” The monstrous Z9G is Sony’s first consumer-bound 8K TV, and the company has created a lot of new technology to get optimal picture from its 33 million pixels.

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Events