A Lesson From The World of Entertainment — Profit from Data-in-Context

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With the dawn of “Big Data,” businesses in all industries increasingly need to analyze the combination of current and historical data to compete in the marketplace. Data-in-context is more valuable than ever before.

Spotlight

BluFocus Inc.

BluFocus Inc. is an advanced testing, certification and advisory service specialist for the home entertainment industry. BluFocus tests and qualifies entertainment content, technologies, devices, apps and software within the physical, digital and broadcast distribution areas by utilizing its patented systems and proprietary workflows. Located in the heart of the Entertainment Industry, BluFocus has been working with major Hollywood studios and content owners around the world since 2007 ensuring that content, hardware, software and technologies are of the highest caliber before release to consumers.

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Spotlight

BluFocus Inc.

BluFocus Inc. is an advanced testing, certification and advisory service specialist for the home entertainment industry. BluFocus tests and qualifies entertainment content, technologies, devices, apps and software within the physical, digital and broadcast distribution areas by utilizing its patented systems and proprietary workflows. Located in the heart of the Entertainment Industry, BluFocus has been working with major Hollywood studios and content owners around the world since 2007 ensuring that content, hardware, software and technologies are of the highest caliber before release to consumers.

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