A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0

January 20, 2020

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Despite having long delivered the largest viewing audience, broadcast TV has been playing second fiddle in the minds of marketers overly enamored with the lofty promise of digital. Television, being the not-as-shiny object, has had near flat advertising growth. In 2020 we’ll see local broadcasters continuing to make the shifts necessary to create a more level playing field, from moving towards impressions as the common currency for buying and selling advertising, to streamlining invoicing and payment processing, all while embracing automation in buying and selling processes.

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Jacob Entertainment

Jacob Entertainment provides strategic marketing, business development, audience insights, sales and programming consulting services, and specializes in next generation movie and "storytelling" platforms. In addition to developing cognitive media and advanced TV advertising applications, we excel at conceptualizing and launching new OTT, cable, satellite, and digital out-of-home platforms.

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MEDIA AND BROADCASTING

How to Watch Netflix in Virtual Reality

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

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VR Headsets of the Future Might Be Made With Mirrors?

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MEDIA AND BROADCASTING

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Spotlight

Jacob Entertainment

Jacob Entertainment provides strategic marketing, business development, audience insights, sales and programming consulting services, and specializes in next generation movie and "storytelling" platforms. In addition to developing cognitive media and advanced TV advertising applications, we excel at conceptualizing and launching new OTT, cable, satellite, and digital out-of-home platforms.

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