A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0

| January 20, 2020

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Despite having long delivered the largest viewing audience, broadcast TV has been playing second fiddle in the minds of marketers overly enamored with the lofty promise of digital. Television, being the not-as-shiny object, has had near flat advertising growth. In 2020 we’ll see local broadcasters continuing to make the shifts necessary to create a more level playing field, from moving towards impressions as the common currency for buying and selling advertising, to streamlining invoicing and payment processing, all while embracing automation in buying and selling processes.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Elon Musk: Starlink latency will be good enough for competitive gaming

Article | March 11, 2020

SpaceX's Starlink satellite broadband will have latency low enough to support competitive online gaming and will generally be fast enough that customers won't have to think about Internet speed, Elon Musk said at a conference yesterday. Despite that, the SpaceX CEO argued that Starlink won't be a major threat to telcos because the satellite service won't be good enough for high-population areas and will mostly be used by rural customers without access to fast broadband.

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Rentkar

The ultimate gaming console that offers amazing reallife experiences to a gamer. Rent a PlayStation 4 on RENTKAR. Get the best games along to have a super chilled fun filled night with friends at your home. Great for corporate events, gaming night events, college fests, etc.

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