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A Step Into the Unknown, With Virtual Reality

When Daniel Birnbaum announced last summer that he was stepping down as the director of the renowned Moderna Museet to join a virtual reality start-up, it raised eyebrows in the art world. After all, the Swedish curator was at the top of his game, working with some of the art world’s most prestigious institutions. In addition to the Moderna Museet in Stockholm, Mr. Birnbaum had led biennials (including Venice, in 2009) and a prominent art school (Frankfurt’s Städelschule). He had been a jury member for the Turner Prize in Britain and organized countless contemporary art exhibitions.

Spotlight

Cineverse

Cineverse is a global streaming technology and entertainment company with one of the world’s largest portfolios of owned and operated streaming channels, all powered by its advanced, proprietary technology platform. Cineverse currently features enthusiast brands for subscription video on demand (SVOD), advertising-based video on demand (AVOD) and free, ad-supported streaming television (FAST) channels. Cineverse entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to some of the world's largest media, retail and technology companies.

OTHER ARTICLES
Technologies, Virtualization

The Big Fashion Industry Trends for 2021

Article | July 27, 2022

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Technologies

Driving ROI of Your B2B Marketing with Entertainment

Article | February 14, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Technologies, Virtualization

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | August 2, 2022

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Media and Broadcasting

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
Technologies, Virtualization

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

Read More
Technologies

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | February 14, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

Read More
Media and Broadcasting

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
MORE ARTICLES

Spotlight

Cineverse

Cineverse is a global streaming technology and entertainment company with one of the world’s largest portfolios of owned and operated streaming channels, all powered by its advanced, proprietary technology platform. Cineverse currently features enthusiast brands for subscription video on demand (SVOD), advertising-based video on demand (AVOD) and free, ad-supported streaming television (FAST) channels. Cineverse entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to some of the world's largest media, retail and technology companies.

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Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

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Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

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Media and Broadcasting

HyperX is Official Sponsor of TwitchCon: Experience the Ultimate Streamer Station Powered by HyperX and OMEN

PR Newswire | October 17, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, along with OMEN Gaming, today announced its role as the Official Sponsor of the TwitchCon Streamer Station, including a planned special appearance of Zedd, global music artist and HyperX ambassador at the streamer station. This unique collaboration between HyperX and HP OMEN offers TwitchCon attendees the opportunity to experience the latest HyperX products designed for gaming streamers and content creators, along with cutting-edge OMEN PC and monitor products. Also taking front stage at TwitchCon is HyperX’s annual talent program Queued Up, showcasing emerging streamers and innovative streaming solutions with special voting for the next class of 2024. Zedd, global music artist, producer and HyperX ambassador, is planned for a special guest appearance Saturday, October 21 at the HyperX Streamer Lounge. As a global HyperX ambassador, Zedd will be connecting with fans and celebrating his love for gaming. The TwitchCon Streamer Station will feature a range of products for attendees to test out on the show floor, including the HyperX Vision S Webcam, delivering quality 4K video and low light performance, the HyperX Audio Mixer Audio Interface, designed for mixing multiple audio inputs, and the Cloud III headset, engineered for supreme comfort, audio performance and durability. In addition, OMEN PCs and monitors will be available at each station, adding to the experience and allowing attendees to hone their streaming prowess during the event. Daily sponsored live streams will be broadcasted straight from the Streamer Station, spotlighting gaming streamers and content creators from the HyperX ambassador lineup. “HyperX is excited to join TwitchCon this year as the official sponsor of the Streamer Station, giving visitors the opportunity to try out our new gaming streamer products,” said Ryan Romeos, director of marketing, HyperX. “The HyperX and OMEN collaboration at TwitchCon demonstrates HyperX’s continued support and dedication to the content creating community and efforts towards investing in new ways to improve gaming streamer and content creator experiences.” HyperX is also highlighting Queued Up at TwitchCon, an annual talent showcase program highlighting emerging streamers. A special voting period will take place allowing fans to cast their votes for their favorite streamer, who may then become part of the esteemed Top 5 of Queued Up 2023. The Top 5 will be revealed on the HyperX Twitch livestream on November 8th. For additional details, please visit the Queued Up landing page. In addition, HyperX plans to spotlight two new products designed for the streaming community that were recently announced in October. These products are the HyperX Vision S Webcam with 4K resolution and low lighting features and the HyperX Audio Mixer Audio Interface that allows creators to manage XLR microphones and other audio inputs used during gaming streams and creating content. Plus, professional-quality HyperX ProCast XLR microphones will be available to see and test during the show. Taking place Oct. 20 – 22 at the Las Vegas Convention Center – West Hall, TwitchCon 2023 show attendees are encouraged to visit the Streamer Station to explore the latest streaming equipment from HyperX and OMEN. By combining the power of HyperX and OMEN gaming brands, HP Inc. aims to elevate content development for gaming creators and streamers everywhere. For more information on HyperX products, visit hyperx.com. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

Read More

Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

Read More

Media and Broadcasting

HyperX is Official Sponsor of TwitchCon: Experience the Ultimate Streamer Station Powered by HyperX and OMEN

PR Newswire | October 17, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, along with OMEN Gaming, today announced its role as the Official Sponsor of the TwitchCon Streamer Station, including a planned special appearance of Zedd, global music artist and HyperX ambassador at the streamer station. This unique collaboration between HyperX and HP OMEN offers TwitchCon attendees the opportunity to experience the latest HyperX products designed for gaming streamers and content creators, along with cutting-edge OMEN PC and monitor products. Also taking front stage at TwitchCon is HyperX’s annual talent program Queued Up, showcasing emerging streamers and innovative streaming solutions with special voting for the next class of 2024. Zedd, global music artist, producer and HyperX ambassador, is planned for a special guest appearance Saturday, October 21 at the HyperX Streamer Lounge. As a global HyperX ambassador, Zedd will be connecting with fans and celebrating his love for gaming. The TwitchCon Streamer Station will feature a range of products for attendees to test out on the show floor, including the HyperX Vision S Webcam, delivering quality 4K video and low light performance, the HyperX Audio Mixer Audio Interface, designed for mixing multiple audio inputs, and the Cloud III headset, engineered for supreme comfort, audio performance and durability. In addition, OMEN PCs and monitors will be available at each station, adding to the experience and allowing attendees to hone their streaming prowess during the event. Daily sponsored live streams will be broadcasted straight from the Streamer Station, spotlighting gaming streamers and content creators from the HyperX ambassador lineup. “HyperX is excited to join TwitchCon this year as the official sponsor of the Streamer Station, giving visitors the opportunity to try out our new gaming streamer products,” said Ryan Romeos, director of marketing, HyperX. “The HyperX and OMEN collaboration at TwitchCon demonstrates HyperX’s continued support and dedication to the content creating community and efforts towards investing in new ways to improve gaming streamer and content creator experiences.” HyperX is also highlighting Queued Up at TwitchCon, an annual talent showcase program highlighting emerging streamers. A special voting period will take place allowing fans to cast their votes for their favorite streamer, who may then become part of the esteemed Top 5 of Queued Up 2023. The Top 5 will be revealed on the HyperX Twitch livestream on November 8th. For additional details, please visit the Queued Up landing page. In addition, HyperX plans to spotlight two new products designed for the streaming community that were recently announced in October. These products are the HyperX Vision S Webcam with 4K resolution and low lighting features and the HyperX Audio Mixer Audio Interface that allows creators to manage XLR microphones and other audio inputs used during gaming streams and creating content. Plus, professional-quality HyperX ProCast XLR microphones will be available to see and test during the show. Taking place Oct. 20 – 22 at the Las Vegas Convention Center – West Hall, TwitchCon 2023 show attendees are encouraged to visit the Streamer Station to explore the latest streaming equipment from HyperX and OMEN. By combining the power of HyperX and OMEN gaming brands, HP Inc. aims to elevate content development for gaming creators and streamers everywhere. For more information on HyperX products, visit hyperx.com. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Events