Amplify Beijing: The global opportunity for casual games

| December 10, 2018

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Last month, AppLovin hosted its second Amplify workshop in Bejing at the Éclat Hotel. This event’s theme was exploring the global opportunity for casual games. The event also served as the debut for our research report titled “Casual Game Market Opportunity Report 2018-2019”Miao You, Senior Director, AppLovin China, kicked off the event with an introduction about AppLovin and it’s key milestones. You then invited Wang Xu, Chief Analyst of Gamma Data, whom we partnered with on the report, to speak about our findings.Xu began by highlighting the potential of the casual games market in China, which is worth ¥8.67bn (about $1.27bn) with over 400 million players and growing. Overseas, the casual game market has matured in its monetization models, game mechanics, and has seen incredible success for the hyper-casual genre, which shook up the top app charts this year. 

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