TECHNOLOGIES,MEDIA AND BROADCASTING
FreeWheel and Comscore | September 30, 2022
FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem.“This launch signifies a significant step forward for CTV advertising, as we continue to work alongside key industry partners to make programmatic CTV buying a more flexible, scalable and effective experience,” said Soo Jin Oh, Chief Strategy Officer, FreeWheel. Comscore has the technology, profile data, and scale that Beeswax clients need to target their audiences within relevant content on premium CTV inventory. And, with these capabilities built directly into the Beeswax platform, it’s now easier than ever for buyers to connect with their desired audiences in a brand safe environment.
The partnership was developed in response to increasing demand from clients for more contextual advertising solutions built for scale and certainty. Investment in contextual advertising across the industry has grown 21% year-over-year, as advertisers seek to better understand the content where they are buying programmatically, according to an IAB study. Accordingly, Beeswax clients are able to leverage Comscore’s taxonomy of attributes, which include Predictive Audiences, contextually driven audiences that cover all major industry verticals, bolstered by FreeWheel’s advanced technology.
The new contextual targeting offering is backed by Comscore’s contextual engine, which profiles hundreds of thousands of topics to provide a highly accurate appraisal of 1,700+ Predictive Audiences, content suitability and brand safety risks. Beeswax users can customize settings based on their unique needs to ensure contextual relevancy and brand safety filters along with cookie-free audience targeting are applied according to the needs of each campaign.
“In today’s landscape, the industry calls for a cohesive way for advertisers to reach their target audiences at scale across all screens, We are confident that with FreeWheel’s state-of-the-art technology and Comscore’s innovative CTV brand safety and unique-to-market Predictive Audiences, we will both be able to better support our clients in achieving campaign KPIs.”
-Rachel Gantz, General Manager, Activation Solutions at Comscore
Moving forward, FreeWheel will continue developing solutions and building partnerships to optimize the experience for Beeswax users, including those focusing on CTV buying.
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing and across the global, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit https://www.freewheel.com/ and follow us on Twitter and LinkedIn.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
TECHNOLOGIES,MEDIA AND BROADCASTING
Amazon | September 29, 2022
Amazon announced upgrades to its industry-leading Fire TV family, including the next generation Fire TV Cube—Fire TV’s most powerful streaming media player yet—and Alexa Voice Remote Pro, a premium remote with an all-new Remote Finder and customizable buttons.“The all-new Fire TV Cube is a big step forward for Fire TV—it’s the fastest, most powerful, and most versatile streaming media player we’ve ever made,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services. “This Fire TV Cube’s powerful processing and Wi-Fi 6E support deliver an incredibly smooth streaming experience, and HDMI input means you can instantly extend the simplicity of Fire TV and hands-free Alexa control to your home entertainment system. With Alexa Voice Remote Pro, we’re making it easy to find a misplaced remote and get to the apps and content you love.”
Fire TV Cube—Enhanced Power and Speed
The third generation of Fire TV Cube is Amazon’s best Fire TV streaming media player yet, with a new octa-core 2.0 GHz processor that makes it 20% more powerful than the previous generation. The supercharged processor increases app launch speeds, making this Fire TV’s smoothest and most fluid streaming media player experience to date. Fire TV Cube can be controlled entirely hands-free with Alexa and includes support for cinematic 4K Ultra HD, Dolby Vision, HDR, and immersive Dolby Atmos audio. Plus, it offers a range of new features, including an HDMI input port, Wi-Fi 6E support, and Super Resolution Upscaling.
An industry-first, Fire TV Cube includes an HDMI input port, giving customers the flexibility to bring their entertainment devices together by directly connecting compatible cable boxes, Blu-ray players, and more devices. Now, customers can just say, Alexa, tune to ESPN on cable” instead of manually changing inputs to get to the content they want. With Fire TV Cube, customers can easily control live TV, cable boxes, and on-demand streaming via Fire TV’s Alexa Voice Remote or hands-free with Alexa. Fire TV Cube also features an additional USB port for easy connection to compatible webcams for video calling with Alexa Communications—simply say, Alexa, call mom” to connect with family or friends from the largest screen in the home.
Fire TV Cube is the first streaming media player in the industry with Wi-Fi 6E support, giving customers with a compatible router the ability to enjoy a smooth entertainment experience with less interference from other Wi-Fi devices in the home. It also features a new Ethernet port if you need a wired network connection.
New to Fire TV Cube is Super Resolution Upscaling, which provides enhanced picture quality by seamlessly converting HD content into 4K for greater detail, contrast, and clarity. With Super Resolution Upscaling, content—from movies originally made in HD to grainy family photos—will look sharper on a 4K display.
Alexa Voice Remote Pro—Remote Finder Feature, Customizable Buttons, and Backlighting
Alexa Voice Remote Pro is a new premium remote built to help customers spend more time streaming and less time searching for the remote. It introduces a Remote Finder feature to help customers find misplaced remotes more easily. Simply say, Alexa, find my remote” or use the dedicated Remote Finder button in Fire TV app, and Alexa Voice Remote Pro’s built-in speaker will emit an audible ring to attract your attention.
Two new customizable buttons make getting to your favorite content and Alexa commands quicker and easier. You can personalize your remote by programming these buttons to create one-touch shortcuts to favorite apps, channels, and anything Alexa can do. For example, you could choose to program a button to have Alexa dim the lights, check the weather, or start an Alexa Routine for movie night. Alexa Voice Remote Pro also includes motion-activated backlighting that automatically illuminates the buttons when the remote is picked up in low-light settings.
Alexa Voice Remote Pro is compatible with most Fire TV streaming media players, Amazon Fire TV smart TVs, and Smart TVs with Fire TV built-in.
Accessible and Sustainable
Fire TV Cube supports Audio Streaming for Hearing Aids (ASHA), allowing customers to directly connect compatible Bluetooth hearing aids. Both Fire TV Cube and Alexa Voice Remote Pro’s product and packaging are designed with sustainability in mind. Fire TV Cube is independently certified to use less energy and cause fewer of the emissions that contribute to climate change, earning the ENERGY STAR certification. As a part of Amazon’s commitment to helping preserve the natural world, Fire TV Cube and Alexa Voice Remote Pro both qualified for the Climate Pledge Friendly badge by achieving the Carbon Trust’s Reducing CO2 certifications, showing that their carbon footprints have been reduced year over year. To achieve this, both products used more-sustainable materials and implemented design changes to reduce their overall lifetime energy consumption. Fire TV Cube and Alexa Voice Remote Pro’s packaging is 100% recyclable in the U.S., made of wood fiber-based materials from responsibly managed forests or recycled sources.
Pricing and Availability
The all-new Fire TV Cube is available for pre-order today in the United States for $139.99. Alexa Voice Remote Pro is available for pre-order today on Amazon.com for $34.99 in the United States. To see which Fire TV devices are compatible with Alexa Voice Remote Pro, check the compatibility checker.Amazon today also announced the new Fire TV Omni QLED Series with the new Fire TV Ambient Experience.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
TECHNOLOGIES,MEDIA AND BROADCASTING
Optoma Technology, Inc. | September 26, 2022
Optoma, the No. 1 4K UHD and DLP® projection brand worldwide and in the Americas,* introduced the Optoma UHD35STx, a short throw, low latency, true 4K UHD home entertainment and gaming projector following Optoma's award-winning UHD35** and a step up to the popular GT1080HDRx.The Optoma UHD35STx delivers a 0.5:1 short throw alternative while integrating all the features of the UHD35 – including high brightness, razor sharp image quality, and ultra-low input lag. With the short throw lens, consumers can enjoy up to 100-inch images from less than four feet away from the screen, allowing for optimal big-screen viewing and easy set-up in a variety of home settings from smaller gaming rooms to apartments.
The input responses of the UHD35STx and UHD35 are unparalleled in consumer projection today, with Enhanced Gaming Mode delivering an ultra-low input lag of 4ms, resulting in unmatched visual fluidity.
UHD35STx Key Features:
Resolution: 4K UHD (3840 x 2160)
Lumens: 3,600 lumens
Color: REC.709, DCI-P3 wide color gamut
Built-in Enhanced Gaming Mode with 16ms response time in 4K at 60Hz and 4ms in 1080P at 240Hz
The Optoma UHD35STx is available for purchase through Optoma authorized dealers for an estimated street price of $1,749.
DLP is a registered trademark of Texas Instruments.
No.1 4K UHD Brand Worldwide
Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022.
No.1 DLP Brand Worldwide
Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022 for projectors +1000 lumens
No.1 4K UHD Brand in Americas
Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022
No.1 DLP Brand in Americas
Data source: PMA Research: Worldwide Projector Census, Y2021/ Q1-Q2, 2022 for projectors + 500 lumens The Optoma UHD35 was honored as a winner of ProjectorCentral's 2021 Best of the Year Awards, ProjectorCentral's 2021 Projection Expo Best of Show Awards, and Esquire's 2021 Gaming Awards.
About Optoma Technology, Inc.
Optoma combines cutting-edge technology and innovation to deliver remarkable visual display products designed to connect audiences with engaging video experiences. From the company's ProScene projectors and Creative Touch interactive flat panel displays, to LED displays, Optoma's suite of products can meet the demands of nearly any professional environment, including conference rooms and classrooms, digital signage, corporate, houses of worship, retail, simulation environments and control rooms. Optoma Technology is the U.S. headquarters for The Optoma Group, with continental headquarters also in Europe and Asia.