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Announcing nDVR for MPEG-DASH in Wowza Streaming Engine

August 6, 2018 | 109 views

To ensure the highest-quality playback across mobile, web and streaming devices, more video professionals are adopting HTTP-based adaptive bitrate streaming technologies. In recent history, Apple’s HTTP Live Streaming (HLS) has been more widely supported across devices than development for advanced MPEG-DASH functionality has been throughout the industry—even with adoption by Netflix, Facebook, YouTube and others.Wowza announced the availability and support of nDVR for MPEG-DASH workflows as part of our Wowza Streaming Engine™ software, version 4.7.6. The new feature allows adaptive-bitrate streaming applications to implement pause, rewind, play and “jump-to-live” functionality for live video.

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Discord: A Novel Medium for B2B Marketing

Article | July 11, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,BUSINESS

B2B Movie Placements: What to Expect?

Article | August 3, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
TECHNOLOGIES,BUSINESS

AR in B2B Sales: What to Expect

Article | August 3, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,VIRTUALIZATION

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
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iNDEMAND is an innovative partnership between Comcast, Charter Communications and Cox. We distribute premium VOD & PPV entertainment to more than 200 North American TV operators, with a reach of over 60 million homes.

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Harmonic Expands Cloud Video Streaming and Simplifies Broadcast Workflows at IBC2022

Harmonic, Inc. | August 18, 2022

Harmonic, Inc. (NASDAQ: HLIT) announced that it will bring the company's latest cloud-native and on-prem innovations for video streaming and broadcast delivery to IBC2022. At the show, Harmonic will highlight how its advanced solutions are addressing the critical needs of the media and entertainment industry by enabling flawless live sports streaming, targeted advertising at scale, best-in-class VOD and linear streaming, and next-gen broadcast service delivery. "Harmonic is excited to be back at IBC2022 and share the latest innovations for accelerating streaming services and simplifying broadcast workflows,We look forward to showcasing new enhancements to our on-prem appliances, along with expanded SaaS cloud offerings." -Shahar Bar, senior vice president, video products and corporate development at Harmonic. At IBC2022, Harmonic will showcase: The market-leading VOS®360 SaaS platform for a range of applications: Live sports streaming: Stream secure watermarked live sports events with targeted ads reliably and at scale in UHD HDR. VOD and linear streaming: Deliver outstanding VOD and linear streaming experiences with scalable targeted advertising. Free ad-supported TV (FAST): Enable the creation of UHD HDR FAST channels. Broadcast: Deploy complex broadcast workflows with full support for playout, branding, statistical multiplexing and affiliate distribution in the cloud. New applications for XOS Advanced Media Processor and Spectrum™ X Advanced Media Server: Targeted advertising for broadcasters: Unlock new revenue streams with DVB-TA support. Edge media processing: Take media processing and distribution to the next level with the new generation of software-based edge devices. Distribution of DVB-T/T2 signals: Optimize DTT distribution with a new DVB-SIS (single illumination system) offering. Extended video-over-IP capabilities: Expand video-over-IP possibilities with NDI for production and playout workflows. Innovative Demonstrations with Partners Throughout the IBC2022 show floor, Harmonic will also highlight key collaborations with industry leaders that further strengthen its video streaming and broadcast offerings: Microsoft Azure (stand 1.D25) and AWS (stand 5.C80) cloud support on the VOS360 SaaS platform. New watermarking-as-a-service capabilities for live sports events and premium live content integrated on the VOS360 SaaS platform with anti-piracy solutions from Viaccess-Orca (stand 1.A51) and NAGRA (stand 1.C81). Streamlined targeted advertising for live broadcasting, VOD and FAST through integration between the VOS360 SaaS platform and solutions from Viaccess-Orca (stand 1.A51) and Equativ (stand 5.F62). FAST UHD HDR channel delivery on LG Channels platform. Hybrid on-premises and in-the-cloud channel origination with Harmonic's VOS360 SaaS platform and Spectrum™ X media servers controlled by Aveco's ASTRA MCR (stand 2.B18) and SGT VEDA automation (stand 2.C58). Must-See Conference Session Harmonic will bring its thought leadership to the IBC Conference 2022 with "Exploring the Benefits of Dynamic Resolution Encoding and Support in DVB Standards." Xavier Ducloux, Harmonic's senior marketing innovation manager, will join industry experts during the technical paper session on "Advances in Video Coding" Sept. 10 at 12:15 pm. About Harmonic Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry's first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.

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MEDIA AND BROADCASTING,BUSINESS

Paramount+ Joins The Roku Channel’s Premium Subscriptions Lineup, Bringing a Mountain of Entertainment to Streamers

Roku, Inc. | August 04, 2022

Roku, Inc. (NASDAQ: ROKU) announced that Paramount+ will launch as a Premium Subscription within The Roku Channel later this month. The launch will make Paramount+‘s critically acclaimed originals, hit movies, a world class library of popular series, 24/7 news and marquee sports, accessible directly to consumers within The Roku Channel.Users can subscribe to Paramount+'s ad-supported Essential Plan ($4.99 monthly) or the Paramount+ ad-free Premium Plan ($9.99 monthly) on The Roku Channel. Within the Paramount+ experience on Premium Subscriptions, Roku has also created a dedicated Live TV Guide for all Paramount+ live content, marking the first time a dedicated programming guide for a Premium Subscription partner has been created. Through the dedicated Live TV Guide consumers will be able to access Paramount+’s live content all in one place. This includes marquee sports, such as THE NFL ON CBS and UEFA, as well as breaking news from CBS News Network and the latest in entertainment news from Entertainment Tonight. Premium subscribers also have access to their local live CBS station, which includes the live stream of must-watch events and specials. The addition of Paramount+ to The Roku Channel will also mark the first time that live sports content will be available for streamers within Premium Subscriptions. “Paramount+ features an expansive breadth of content for the whole household, spanning original dramas, blockbuster movies, popular unscripted series, sports and news, all at a competitive price point, We are excited to expand our successful partnership with Roku and bring Paramount + to The Roku Channel.” -Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming. We're thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breath of content, IP and live news and sporting events," says Rob Holmes, Vice President, Programming. “Premium Subscriptions connects today’s highest-quality content providers to the millions of streamers on The Roku Channel, and we’re excited to introduce streamers to everything that Paramount+ has to offer directly within The Roku Channel. The Roku Channel offers Premium Subscriptions from over 50 services. It allows users to enjoy a unified one-click experience and enables simple subscription management with a single monthly bill. Users of The Roku Channel can now easily browse Paramount+ content before signing up, then enjoy a free seven-day trial with one click and no extra apps or other fees required. Once registered, users can watch Paramount+ content from within The Roku Channel. Paramount+ combines live sports, breaking news, and a mountain of entertainment, with big originals like 1883 and Halo, family favorites like Sonic the Hedgehog 2 and PAW Patrol: The Movie, blockbuster movies like A Quiet Place Part II and The Lost City, popular unscripted shows like RuPaul's Drag Race All Stars and unmatched sports programming. The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 linear television channels in the U.S. It licenses and distributes content from more than 300 partners. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top five channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q2 2022. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A. About Paramount+ Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Streaming Network for 24/7 news, CBS Sports HQ for sports news and analysis and ET Live for entertainment coverage.

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MEDIA AND BROADCASTING

HISPASAT Peru Unites Streaming and DTH Service Delivery with Harmonic Cloud Platform

Harmonic | July 29, 2022

Harmonic (NASDAQ: HLIT) announced that satellite operator HISPASAT Peru is using Harmonic's cloud-native platform to power white-label streaming and robust direct-to-home (DTH) broadcast services. Harmonic's VOS®-based solution streamlines media processing, delivery and maintenance, enabling the operator to launch new channels quickly, with exceptional reliability. "As one of the leading operators in Latin America, it's critical for us to launch new video offerings with a fast time to market, Harmonic provides us with a powerful, unified solution for streaming and DTH delivery, allowing us to tap into a modern, cloud-native infrastructure and accelerate the adoption of our new white-label streaming service." -Javier Izquierdo, managing director of HISPASAT Peru HISPASAT Peru's white-label streaming service enables pay-TV operators, internet service providers and regional content companies to offer world-class entertainment without needing a separate infrastructure. Harmonic's cloud-native VOS solution simplifies all stages of media processing — including transcoding, packaging and origin — and delivery for the operator's streaming service. Integrated with the NAGRA OpenTV Video Platform, which includes tools for content aggregation and management, multi-DRM capabilities and allows for an enhanced UX, the end-to-end solution provides HISPASAT Peru with unparalleled agility, resiliency, security and scalability to enable a superior streaming experience for subscribers. Harmonic's VOS solution, with more than 20 statmux pools and transcoding and scrambling capabilities, also ensures efficient satellite broadcast service delivery with outstanding quality for HISPASAT Peru's DTH services. "With Harmonic's unified solution, HISPASAT Peru can navigate shifting consumer behaviors and market trends with better agility and flexibility. Whether they're delivering streaming or satellite services, VOS ignites efficiency for the operator," -Diego Scillama, vice president, video sales and services, Latin America, at Harmonic. About Harmonic Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry's first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.

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MEDIA AND BROADCASTING,BUSINESS

Harmonic Expands Cloud Video Streaming and Simplifies Broadcast Workflows at IBC2022

Harmonic, Inc. | August 18, 2022

Harmonic, Inc. (NASDAQ: HLIT) announced that it will bring the company's latest cloud-native and on-prem innovations for video streaming and broadcast delivery to IBC2022. At the show, Harmonic will highlight how its advanced solutions are addressing the critical needs of the media and entertainment industry by enabling flawless live sports streaming, targeted advertising at scale, best-in-class VOD and linear streaming, and next-gen broadcast service delivery. "Harmonic is excited to be back at IBC2022 and share the latest innovations for accelerating streaming services and simplifying broadcast workflows,We look forward to showcasing new enhancements to our on-prem appliances, along with expanded SaaS cloud offerings." -Shahar Bar, senior vice president, video products and corporate development at Harmonic. At IBC2022, Harmonic will showcase: The market-leading VOS®360 SaaS platform for a range of applications: Live sports streaming: Stream secure watermarked live sports events with targeted ads reliably and at scale in UHD HDR. VOD and linear streaming: Deliver outstanding VOD and linear streaming experiences with scalable targeted advertising. Free ad-supported TV (FAST): Enable the creation of UHD HDR FAST channels. Broadcast: Deploy complex broadcast workflows with full support for playout, branding, statistical multiplexing and affiliate distribution in the cloud. New applications for XOS Advanced Media Processor and Spectrum™ X Advanced Media Server: Targeted advertising for broadcasters: Unlock new revenue streams with DVB-TA support. Edge media processing: Take media processing and distribution to the next level with the new generation of software-based edge devices. Distribution of DVB-T/T2 signals: Optimize DTT distribution with a new DVB-SIS (single illumination system) offering. Extended video-over-IP capabilities: Expand video-over-IP possibilities with NDI for production and playout workflows. Innovative Demonstrations with Partners Throughout the IBC2022 show floor, Harmonic will also highlight key collaborations with industry leaders that further strengthen its video streaming and broadcast offerings: Microsoft Azure (stand 1.D25) and AWS (stand 5.C80) cloud support on the VOS360 SaaS platform. New watermarking-as-a-service capabilities for live sports events and premium live content integrated on the VOS360 SaaS platform with anti-piracy solutions from Viaccess-Orca (stand 1.A51) and NAGRA (stand 1.C81). Streamlined targeted advertising for live broadcasting, VOD and FAST through integration between the VOS360 SaaS platform and solutions from Viaccess-Orca (stand 1.A51) and Equativ (stand 5.F62). FAST UHD HDR channel delivery on LG Channels platform. Hybrid on-premises and in-the-cloud channel origination with Harmonic's VOS360 SaaS platform and Spectrum™ X media servers controlled by Aveco's ASTRA MCR (stand 2.B18) and SGT VEDA automation (stand 2.C58). Must-See Conference Session Harmonic will bring its thought leadership to the IBC Conference 2022 with "Exploring the Benefits of Dynamic Resolution Encoding and Support in DVB Standards." Xavier Ducloux, Harmonic's senior marketing innovation manager, will join industry experts during the technical paper session on "Advances in Video Coding" Sept. 10 at 12:15 pm. About Harmonic Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry's first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.

Read More

MEDIA AND BROADCASTING,BUSINESS

Paramount+ Joins The Roku Channel’s Premium Subscriptions Lineup, Bringing a Mountain of Entertainment to Streamers

Roku, Inc. | August 04, 2022

Roku, Inc. (NASDAQ: ROKU) announced that Paramount+ will launch as a Premium Subscription within The Roku Channel later this month. The launch will make Paramount+‘s critically acclaimed originals, hit movies, a world class library of popular series, 24/7 news and marquee sports, accessible directly to consumers within The Roku Channel.Users can subscribe to Paramount+'s ad-supported Essential Plan ($4.99 monthly) or the Paramount+ ad-free Premium Plan ($9.99 monthly) on The Roku Channel. Within the Paramount+ experience on Premium Subscriptions, Roku has also created a dedicated Live TV Guide for all Paramount+ live content, marking the first time a dedicated programming guide for a Premium Subscription partner has been created. Through the dedicated Live TV Guide consumers will be able to access Paramount+’s live content all in one place. This includes marquee sports, such as THE NFL ON CBS and UEFA, as well as breaking news from CBS News Network and the latest in entertainment news from Entertainment Tonight. Premium subscribers also have access to their local live CBS station, which includes the live stream of must-watch events and specials. The addition of Paramount+ to The Roku Channel will also mark the first time that live sports content will be available for streamers within Premium Subscriptions. “Paramount+ features an expansive breadth of content for the whole household, spanning original dramas, blockbuster movies, popular unscripted series, sports and news, all at a competitive price point, We are excited to expand our successful partnership with Roku and bring Paramount + to The Roku Channel.” -Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming. We're thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breath of content, IP and live news and sporting events," says Rob Holmes, Vice President, Programming. “Premium Subscriptions connects today’s highest-quality content providers to the millions of streamers on The Roku Channel, and we’re excited to introduce streamers to everything that Paramount+ has to offer directly within The Roku Channel. The Roku Channel offers Premium Subscriptions from over 50 services. It allows users to enjoy a unified one-click experience and enables simple subscription management with a single monthly bill. Users of The Roku Channel can now easily browse Paramount+ content before signing up, then enjoy a free seven-day trial with one click and no extra apps or other fees required. Once registered, users can watch Paramount+ content from within The Roku Channel. Paramount+ combines live sports, breaking news, and a mountain of entertainment, with big originals like 1883 and Halo, family favorites like Sonic the Hedgehog 2 and PAW Patrol: The Movie, blockbuster movies like A Quiet Place Part II and The Lost City, popular unscripted shows like RuPaul's Drag Race All Stars and unmatched sports programming. The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 linear television channels in the U.S. It licenses and distributes content from more than 300 partners. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top five channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q2 2022. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A. About Paramount+ Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Streaming Network for 24/7 news, CBS Sports HQ for sports news and analysis and ET Live for entertainment coverage.

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MEDIA AND BROADCASTING

HISPASAT Peru Unites Streaming and DTH Service Delivery with Harmonic Cloud Platform

Harmonic | July 29, 2022

Harmonic (NASDAQ: HLIT) announced that satellite operator HISPASAT Peru is using Harmonic's cloud-native platform to power white-label streaming and robust direct-to-home (DTH) broadcast services. Harmonic's VOS®-based solution streamlines media processing, delivery and maintenance, enabling the operator to launch new channels quickly, with exceptional reliability. "As one of the leading operators in Latin America, it's critical for us to launch new video offerings with a fast time to market, Harmonic provides us with a powerful, unified solution for streaming and DTH delivery, allowing us to tap into a modern, cloud-native infrastructure and accelerate the adoption of our new white-label streaming service." -Javier Izquierdo, managing director of HISPASAT Peru HISPASAT Peru's white-label streaming service enables pay-TV operators, internet service providers and regional content companies to offer world-class entertainment without needing a separate infrastructure. Harmonic's cloud-native VOS solution simplifies all stages of media processing — including transcoding, packaging and origin — and delivery for the operator's streaming service. Integrated with the NAGRA OpenTV Video Platform, which includes tools for content aggregation and management, multi-DRM capabilities and allows for an enhanced UX, the end-to-end solution provides HISPASAT Peru with unparalleled agility, resiliency, security and scalability to enable a superior streaming experience for subscribers. Harmonic's VOS solution, with more than 20 statmux pools and transcoding and scrambling capabilities, also ensures efficient satellite broadcast service delivery with outstanding quality for HISPASAT Peru's DTH services. "With Harmonic's unified solution, HISPASAT Peru can navigate shifting consumer behaviors and market trends with better agility and flexibility. Whether they're delivering streaming or satellite services, VOS ignites efficiency for the operator," -Diego Scillama, vice president, video sales and services, Latin America, at Harmonic. About Harmonic Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry's first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.

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