Apple Arcade Hands-On Impressions: It Reminds Us of Xbox Live Arcade

| September 22, 2019

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Here's what we think of Apple's subscription gaming service so far, including why it reminds us (in a good way) of Xbox Live Arcade from back in the Xbox 360 days.

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The Outside Organisation

The Outside Organisation, formed nearly 40 years ago, is one of the UK's most established media agencies. Outside has evolved over many years, accruing extraordinary experience in a wide range of disciplines. Our work and outreach spans the entertainment industry, corporate world, theatre, sports, fashion, books, and events. Past and present, we have represented a host of worldwide stars and brands, including: David Bowie, Michael Jackson, The Beckhams, Prince, Sony Music, Debbie Harry, Novak Djokovic, Lennox Lewis and The Rolling Stones.

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Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | April 16, 2020

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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VIRTUALIZATION

This time Amazon really does have Bond in its sights

Article | April 16, 2020

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Netflix reigns over Amazon Prime Video, Hulu and Disney+ as most popular streaming service

Article | April 16, 2020

The coronavirus is forcing more people to stay home these days. And with all of them looking for ways to stay busy and entertained, streaming video services are an obvious option. But with all the choices out there, which services are the most popular, and how do people juggle them all? A survey from HighSpeedInternet.com sheds some light on where consumers go to stream their favorite shows. Based on a recent survey of 500 people in the US, HighSpeedInternet.com found that Netflix, Amazon Prime Video, Hulu, and Disney+ were the most popular streaming services in the country. But among them all, Netflix came in first place, chosen by 47% of the respondents as the one they would pick if they could select only one.

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Spotlight

The Outside Organisation

The Outside Organisation, formed nearly 40 years ago, is one of the UK's most established media agencies. Outside has evolved over many years, accruing extraordinary experience in a wide range of disciplines. Our work and outreach spans the entertainment industry, corporate world, theatre, sports, fashion, books, and events. Past and present, we have represented a host of worldwide stars and brands, including: David Bowie, Michael Jackson, The Beckhams, Prince, Sony Music, Debbie Harry, Novak Djokovic, Lennox Lewis and The Rolling Stones.

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