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Applications and Benefits of AR/VR Training

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TECHNOLOGIES

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | February 14, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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TECHNOLOGIES, VIRTUALIZATION

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | July 27, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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TECHNOLOGIES, BUSINESS

Game On: These Entertainment Stocks Hit New Levels

Article | July 20, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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TECHNOLOGIES

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | February 14, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

Read More
TECHNOLOGIES, VIRTUALIZATION

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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TECHNOLOGIES, BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

Read More

The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

Read More
MORE ARTICLES

Spotlight

Cultivated Entertainment

With more than a decade in the entertainment business we have CULTIVATED the experience and relationships to produce exceptional results. There is no one with the depth of knowledge, contacts and relationships that CULTIVATED has. We are experts in all types of talent from A-list actors, musicians, influencers, tastemakers, athletes, chefs, lifestyle experts, journalists and more.CULTIVATED ENTERTAINMENT works hand in hand with our clients to research, identify and secure the perfect talent for each and every project - no matter how big or small.

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TECHNOLOGIES

Xsolla Represents Innovative Solutions at GDC Event with Mastercard

Xsolla | March 16, 2023

Xsolla, a global video game commerce company, announced that it is going to represent innovative solutions for digital distribution, cloud gaming and different ways for the creation of P(I)ay with Mastercard at Game Developers Conference (GDC), in between 20-24 March 2023 at San Francisco, California. Xsolla will host five informative speaking sessions on March 21, ending with President Chris Hewish's keynote speech. It would conduct these sessions in room #2024 in Moscone West. In addition, the attendees get to meet its experts and preview its latest products and solutions in its exhibition at Booth S549 South Hall, starting on March 22. It would increase the availability of games to players worldwide through its cloud gaming solution and give payment control to the player for their gaming experience. Previously, demo games were inaccessible to them in their region, but now they are available, and the players have to pay as per the time of their playing activity. In addition, game developers can obtain valuable insights into user behavior and revenue projections to update and build future-oriented games. Finally, it would combine Mastercard's technology, network, scale, and experts with its platform for an advanced customizable payment experience for players and developers. President of Xsolla, Chris Hewish said, "We're excited to be back at GDC to continue sharing Xsolla's trending content." He added, "My experience at GDC has been engaging, as I get to talk to industry peers and professionals from around the world about the gaming industry's past, present, and future, which I find very compelling." (Source – Business Wire) About Xsolla Headquartered in Sherman Oaks, California, Xsolla, a computer games payment company, offers solutions for local payment, online game monetization, micro-transactions, in-game payment solutions, billing services, payment gateway, and fraud management. Its business engine helps video game developers and publishers to operate efficiently and increase game sales. It provides solutions to the individual to enterprise-level businesses dedicated to the video game industry. It resolves distribution, marketing and monetization complexities for developers, publishers and platform partners. In addition, it is a merchant and seller for gaming entities like Valve, Epic Games, Twitch, Ubisoft, and PUBG Corporation.

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TECHNOLOGIES

FitXR Announces New App Integration With Strava

FitXR | March 21, 2023

FitXR, the VR fitness app with the most robust suite of offerings in the metaverse, today, announced new app integration with Strava, leading subscription platform at the center of connected fitness, to provide FitXR members a more comprehensive snapshot of their fitness journey through shared data. The partnership marks another major moment in FitXR’s commitment to providing an elevated and accessible digital experience that enables users to set and achieve fitness goals with ease. “As more people look to take control of their health and fitness goals, there is a greater need for the ability to easily access and track key metrics across platforms,” said Kelly Cosentino, FitXR’s Head of Fitness. “FitXR’s integration with Strava provides our members with a holistic digital solution that easily fits into their lifestyles. We are excited to empower people at all levels of activity by helping them to account daily for every step, mile, elbow strike and dance move completed on any terrain – whether it be virtual or physical.” Through FitXR’s free companion app, users are now able to seamlessly share their preferred data automatically after every workout with the Strava app. With this integration, FitXR users on the free companion app can seamlessly share their workouts to the Strava platform. With over 100 million users in 190 countries, Strava unlocks the ability for FitXR users to set goals, connect with an active community, and share their virtual activities with active people around the world. The strategic partnership furthers FitXR’s mission to build the most immersive virtual fitness club experience that is designed to be customizable for individual preferences. Through increased data connectivity, FitXR users will be better positioned to get the most out of FitXR’s virtual offerings as well as the apps that motivate and inspire them to keep moving. About FitXR FitXR merges immersive VR with total body workouts designed by top fitness experts. Dedicated to making fitness more fun and accessible for everyone, FitXR offers classes within five distinct workout studios - Box, Dance, HIIT, Sculpt and Combat. FitXR provides a truly engaging, multiplayer experience along with constantly refreshed classes, environments and music. FitXR is available on Meta Quest 2.

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TECHNOLOGIES

Wilson Sonsini Levels up its E-gaming Practice with NEST Start-up Program and New Gaming-Focused Initiatives

Wilson Sonsini | March 20, 2023

Wilson Sonsini Goodrich & Rosati’s Electronic Gaming Group (EGG) is excited to announce the launch of a series of initiatives to increase its support of the game industry: NEST – A suite of legal resources tailored to accelerate gaming start-ups through the critical early stages of their life cycles The Scramble – A yearly publication featuring legal news from the front lines of gaming and providing legal insights Electronic Gaming Group Hub A hub for all things gaming, including a complimentary legal roadmap for early-stage companies, podcasts and insights from Wilson Sonsini’s gaming experts, information about the NEST program, and much more NEST Start-Up Program Starting today, early-stage gaming companies can apply to be part of the first NEST cohort. Those accepted will receive special pricing for some of the most critical legal services gaming start-ups require to launch their business, build their teams, and raise capital. Participants will also receive access to Wilson Sonsini’s gaming sector specialists, who will provide coaching and pitch training, facilitate exposure to investors, and deliver a start-up 101 lecture series to kick off admission into NEST. The Scramble Get your copy of Wilson Sonsini’s first edition of The Scramble and learn about the gaming industry’s hottest legal news from the past year. Find out the sectors being funded, the state of intellectual property in gaming, statistics on past trends, and what EGG is looking forward to in 2023. The Scramble also features a collection of EGG’s industry-leading publications from the last year. Electronic Gaming Group (EGG) Website Wilson Sonsini is launching its brand-new Electronic Gaming Group website to act as a hub of resource tools to support developers, investors, publishers, and others in the gaming industry as they build the next generation of market-leading gaming experiences. In addition to learning more about NEST and downloading The Scramble, users can acquire a complimentary legal services roadmap outlining key needs for early-stage companies in the gaming industry. Users can also tune in to EGG podcasts featuring Wilson Sonsini’s gaming legal specialists. Series I of the EGG podcasts is live and covers hot topics for gaming start-ups, from intellectual property to open-source software, antitrust to NFTs. EGG at the Game Developers Conference (GDC) Wilson Sonsini is excited to be back in person at the Game Developers Conference in San Francisco from March 20-24. Wilson Sonsini is sponsoring the MIX’s Game Developers Showcase on March 20, where attorneys will be available to answer questions about NEST and the rest of EGG’s gaming initiatives. Wilson Sonsini attorneys John McGaraghan and Andrew Poling will be presenting at the prestigious Open Source Game Development Summit on March 21. About Wilson Sonsini’s Electronic Gaming Group (EGG) Wilson Sonsini has advised hundreds of clients throughout the digital gaming sector and is currently the No. 1 law firm for company-side gaming deals. Wilson Sonsini’s Electronic Gaming Group is comprised of attorneys with deep experience in the gaming industry, including former game fund executives, business development leads at gaming giants, and founders of their own gaming start-ups. Through EGG, clients can gain access to a global network of investors and industry relationships, practical advisors, and top-tier resources to scale through all stages of their business’s life cycle. About Wilson Sonsini For more than 60 years, Wilson Sonsini has offered a broad range of legal services, focused on solving challenges faced by the management and boards of directors of business enterprises. The firm is nationally recognized as a leading provider to growing and established clients seeking legal counsel to complete sophisticated corporate and technology transactions; manage governance and enterprise-scale matters; assist with intellectual property development, protection, and IP-driven transactions; represent them in contested disputes; and/or advise them on antitrust or other regulatory matters. With deep roots in Silicon Valley, Wilson Sonsini has 19 offices in technology and business hubs worldwide.

Read More

TECHNOLOGIES

Xsolla Represents Innovative Solutions at GDC Event with Mastercard

Xsolla | March 16, 2023

Xsolla, a global video game commerce company, announced that it is going to represent innovative solutions for digital distribution, cloud gaming and different ways for the creation of P(I)ay with Mastercard at Game Developers Conference (GDC), in between 20-24 March 2023 at San Francisco, California. Xsolla will host five informative speaking sessions on March 21, ending with President Chris Hewish's keynote speech. It would conduct these sessions in room #2024 in Moscone West. In addition, the attendees get to meet its experts and preview its latest products and solutions in its exhibition at Booth S549 South Hall, starting on March 22. It would increase the availability of games to players worldwide through its cloud gaming solution and give payment control to the player for their gaming experience. Previously, demo games were inaccessible to them in their region, but now they are available, and the players have to pay as per the time of their playing activity. In addition, game developers can obtain valuable insights into user behavior and revenue projections to update and build future-oriented games. Finally, it would combine Mastercard's technology, network, scale, and experts with its platform for an advanced customizable payment experience for players and developers. President of Xsolla, Chris Hewish said, "We're excited to be back at GDC to continue sharing Xsolla's trending content." He added, "My experience at GDC has been engaging, as I get to talk to industry peers and professionals from around the world about the gaming industry's past, present, and future, which I find very compelling." (Source – Business Wire) About Xsolla Headquartered in Sherman Oaks, California, Xsolla, a computer games payment company, offers solutions for local payment, online game monetization, micro-transactions, in-game payment solutions, billing services, payment gateway, and fraud management. Its business engine helps video game developers and publishers to operate efficiently and increase game sales. It provides solutions to the individual to enterprise-level businesses dedicated to the video game industry. It resolves distribution, marketing and monetization complexities for developers, publishers and platform partners. In addition, it is a merchant and seller for gaming entities like Valve, Epic Games, Twitch, Ubisoft, and PUBG Corporation.

Read More

TECHNOLOGIES

FitXR Announces New App Integration With Strava

FitXR | March 21, 2023

FitXR, the VR fitness app with the most robust suite of offerings in the metaverse, today, announced new app integration with Strava, leading subscription platform at the center of connected fitness, to provide FitXR members a more comprehensive snapshot of their fitness journey through shared data. The partnership marks another major moment in FitXR’s commitment to providing an elevated and accessible digital experience that enables users to set and achieve fitness goals with ease. “As more people look to take control of their health and fitness goals, there is a greater need for the ability to easily access and track key metrics across platforms,” said Kelly Cosentino, FitXR’s Head of Fitness. “FitXR’s integration with Strava provides our members with a holistic digital solution that easily fits into their lifestyles. We are excited to empower people at all levels of activity by helping them to account daily for every step, mile, elbow strike and dance move completed on any terrain – whether it be virtual or physical.” Through FitXR’s free companion app, users are now able to seamlessly share their preferred data automatically after every workout with the Strava app. With this integration, FitXR users on the free companion app can seamlessly share their workouts to the Strava platform. With over 100 million users in 190 countries, Strava unlocks the ability for FitXR users to set goals, connect with an active community, and share their virtual activities with active people around the world. The strategic partnership furthers FitXR’s mission to build the most immersive virtual fitness club experience that is designed to be customizable for individual preferences. Through increased data connectivity, FitXR users will be better positioned to get the most out of FitXR’s virtual offerings as well as the apps that motivate and inspire them to keep moving. About FitXR FitXR merges immersive VR with total body workouts designed by top fitness experts. Dedicated to making fitness more fun and accessible for everyone, FitXR offers classes within five distinct workout studios - Box, Dance, HIIT, Sculpt and Combat. FitXR provides a truly engaging, multiplayer experience along with constantly refreshed classes, environments and music. FitXR is available on Meta Quest 2.

Read More

TECHNOLOGIES

Wilson Sonsini Levels up its E-gaming Practice with NEST Start-up Program and New Gaming-Focused Initiatives

Wilson Sonsini | March 20, 2023

Wilson Sonsini Goodrich & Rosati’s Electronic Gaming Group (EGG) is excited to announce the launch of a series of initiatives to increase its support of the game industry: NEST – A suite of legal resources tailored to accelerate gaming start-ups through the critical early stages of their life cycles The Scramble – A yearly publication featuring legal news from the front lines of gaming and providing legal insights Electronic Gaming Group Hub A hub for all things gaming, including a complimentary legal roadmap for early-stage companies, podcasts and insights from Wilson Sonsini’s gaming experts, information about the NEST program, and much more NEST Start-Up Program Starting today, early-stage gaming companies can apply to be part of the first NEST cohort. Those accepted will receive special pricing for some of the most critical legal services gaming start-ups require to launch their business, build their teams, and raise capital. Participants will also receive access to Wilson Sonsini’s gaming sector specialists, who will provide coaching and pitch training, facilitate exposure to investors, and deliver a start-up 101 lecture series to kick off admission into NEST. The Scramble Get your copy of Wilson Sonsini’s first edition of The Scramble and learn about the gaming industry’s hottest legal news from the past year. Find out the sectors being funded, the state of intellectual property in gaming, statistics on past trends, and what EGG is looking forward to in 2023. The Scramble also features a collection of EGG’s industry-leading publications from the last year. Electronic Gaming Group (EGG) Website Wilson Sonsini is launching its brand-new Electronic Gaming Group website to act as a hub of resource tools to support developers, investors, publishers, and others in the gaming industry as they build the next generation of market-leading gaming experiences. In addition to learning more about NEST and downloading The Scramble, users can acquire a complimentary legal services roadmap outlining key needs for early-stage companies in the gaming industry. Users can also tune in to EGG podcasts featuring Wilson Sonsini’s gaming legal specialists. Series I of the EGG podcasts is live and covers hot topics for gaming start-ups, from intellectual property to open-source software, antitrust to NFTs. EGG at the Game Developers Conference (GDC) Wilson Sonsini is excited to be back in person at the Game Developers Conference in San Francisco from March 20-24. Wilson Sonsini is sponsoring the MIX’s Game Developers Showcase on March 20, where attorneys will be available to answer questions about NEST and the rest of EGG’s gaming initiatives. Wilson Sonsini attorneys John McGaraghan and Andrew Poling will be presenting at the prestigious Open Source Game Development Summit on March 21. About Wilson Sonsini’s Electronic Gaming Group (EGG) Wilson Sonsini has advised hundreds of clients throughout the digital gaming sector and is currently the No. 1 law firm for company-side gaming deals. Wilson Sonsini’s Electronic Gaming Group is comprised of attorneys with deep experience in the gaming industry, including former game fund executives, business development leads at gaming giants, and founders of their own gaming start-ups. Through EGG, clients can gain access to a global network of investors and industry relationships, practical advisors, and top-tier resources to scale through all stages of their business’s life cycle. About Wilson Sonsini For more than 60 years, Wilson Sonsini has offered a broad range of legal services, focused on solving challenges faced by the management and boards of directors of business enterprises. The firm is nationally recognized as a leading provider to growing and established clients seeking legal counsel to complete sophisticated corporate and technology transactions; manage governance and enterprise-scale matters; assist with intellectual property development, protection, and IP-driven transactions; represent them in contested disputes; and/or advise them on antitrust or other regulatory matters. With deep roots in Silicon Valley, Wilson Sonsini has 19 offices in technology and business hubs worldwide.

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