AR and VR are about to change the way you work, so get ready

December 4, 2019

article image
There is more to augmented reality (AR) and virtual reality (VR) than the hype: according to recent research by PwC, wider adoption of the technologies is going to add £1.5 trillion to the world economy by 2030. We've been promised that AR and VR are going to finally become mainstream technologies for at least a decade and probably more. And right now usage is still at the niche and novelty stage (admittedly spectacular and occasionally tentacular), despite the efforts of big tech companies like Facebook, Microsoft and Google, which have been pouring billions into research.

Spotlight

Indigenous Media

Indigenous Media is an award-winning next generation studio, creating transcendent content for every screen, from native digital content to film and television. Platform trailblazers, the company has produced such groundbreaking programming as Five Points,an upcoming original scripted drama series for Facebook Watch; 60 Second Docs, the top social publisher of exclusively original content on Facebook; Sickhouse, the first scripted feature film released in real-time on Snapchat; and WIGS, one of the first YouTube-funded channels, featuring female-centric scripted series. In partnership with Conde Nast Entertainment, the studio is also discovering emerging film and TV talent through our incubator programs, The Big Script and Project Her. Indigenous Media was founded by iconic filmmakers, Jon Avnet (Black Swan, Justified, Risky Business), Rodrigo Garcia (In Treatment, Albert Nobbs, Mother & Child) and Jake Avnet (Sickhouse).

OTHER ARTICLES
MEDIA AND BROADCASTING

How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

Read More
MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
MEDIA AND BROADCASTING

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

Read More

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

Read More

Spotlight

Indigenous Media

Indigenous Media is an award-winning next generation studio, creating transcendent content for every screen, from native digital content to film and television. Platform trailblazers, the company has produced such groundbreaking programming as Five Points,an upcoming original scripted drama series for Facebook Watch; 60 Second Docs, the top social publisher of exclusively original content on Facebook; Sickhouse, the first scripted feature film released in real-time on Snapchat; and WIGS, one of the first YouTube-funded channels, featuring female-centric scripted series. In partnership with Conde Nast Entertainment, the studio is also discovering emerging film and TV talent through our incubator programs, The Big Script and Project Her. Indigenous Media was founded by iconic filmmakers, Jon Avnet (Black Swan, Justified, Risky Business), Rodrigo Garcia (In Treatment, Albert Nobbs, Mother & Child) and Jake Avnet (Sickhouse).

Events