Are Paywalls Part of Vox Media’s Future Plans Post-Merger?

| September 26, 2019

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The new Vox Media (if the merger is approved) will combine New York Media brands and its own titles under one umbrella. But advertisers probably won’t be too surprised to see the two companies combining assets—New York Media has been part of Vox Media’s digital ad marketplace since May of last year.The marketplace, called Concert, was founded by Vox Media and NBCUniversal in 2016. A request to NBCUniversal for comment was not immediately returned. “A merger of two top-tier content producers such as this provides advertisers with an opportunity to hitch their brand to content of a caliber far higher than that which they could produce practically on their own,” said Kristina Tucker, managing partner at iFuel Interactive.

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Australian Broadcasting Corporation (ABC)

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