Asset Management and File Transfer Acceleration for Media and Entertainment Industry

| November 21, 2018

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How to transfer assets between storage tiers quickly and efficiently? How to archive data onto Object as part of our existing workflows? How to distribute content stored on Object Storage securely?

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Blizzard Entertainment

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.

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Why Losing Activision and Bethesda Is a Major Blow to NVIDIA's Streaming Ambitions

Article | March 4, 2020

How did this happen? To understand, you need to know how NVIDIA's video-game streaming service works. Video game fans are used to console and PC gaming where games are usually purchased once and then played on specific hardware: Xbox games for Microsoft's (NASDAQ: MSFT) Xbox, PlayStation games for Sony's (NYSE: SNE) PlayStation, and PC games on (of course) a PC. To play on a different type of machine, customers usually have to purchase the game again. This model informed Stadia's cloud gaming economy, which requires customers to purchase games if they want to play them on Stadia.

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Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Blockchain is revolutionizing the entertainment industry

Article | February 27, 2020

Over time we have seen various sectors and industries to take advantage of the opportunities provided by the technology blockchain. However, there are certain sectors that are just beginning to explore these benefits, and one of them is the media of communication and entertainment. In an industry known for based on relationships and contacts, it is not hard to see that the creators are at a disadvantage due to the constant intermediaries or beneficiaries of hidden. And it is very rare that an artist will teach you about business, law or finance before entering in this world.

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The streaming, AI and VR-assisted future of listening

Article | March 29, 2020

We’ve already seen a boom in smart speakers. This and the unleashing of sound experiences from any sort of tether are fuelling the audio revolution. Streaming services like Spotify and Apple Music mean sound is no longer dependent on a carrier medium or dedicated device. Instead, listening has become mobile and on-demand. Like an invisible companion, sound accompanies us wherever we go, without interruption. In the future, I believe that the distance between listener and sound will shrink even more. How so?

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Spotlight

Blizzard Entertainment

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.

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