AUGMENTED & VIRTUAL REALITY GLOSSARY

| July 24, 2018

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An experience that utilizes a camera to change or enhance something in the user’s real world. This augmented reality experience can be app based or web-based, though app based is more common today. Note: Although the term uses the word “reality”, the experience does not need to look realistic. Ads within AR can be presented in two ways: through the use of markers (such as a QR code) or by placing a brand object in the immediate real world environment using the device camera.

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Radiocentre

Radiocentre is the industry body for commercial radio. We represent a broad spectrum of members from small independent local radio groups to major multi-media groups with a large portfolio of stations both national and local. Radiocentre performs three main functions on behalf of its members: Drives industry revenue by promoting the benefits of radio to advertisers and agencies through a combination of marketing activity (e.g. events, advertising, PR, and direct mail), research, and training.

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Spotlight

Radiocentre

Radiocentre is the industry body for commercial radio. We represent a broad spectrum of members from small independent local radio groups to major multi-media groups with a large portfolio of stations both national and local. Radiocentre performs three main functions on behalf of its members: Drives industry revenue by promoting the benefits of radio to advertisers and agencies through a combination of marketing activity (e.g. events, advertising, PR, and direct mail), research, and training.

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