Augmented and Virtual Reality: the First Wave of 5G Killer Apps

December 6, 2017

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This white paper will focus on augmented reality (AR) and virtual reality (VR), among the most attractive use cases for 5G. These technologies are promising to transform the way content is consumed and communicated, and will no doubt help a wide variety of industries increase productivity and change the way they do business. Workflow assistance and “see-what-Isee” remote interaction and guidance have seen strong uptake already among existing AR rollouts. ABI Research estimates the total AR market will reach US$114 billion by 2021, and the total VR market will reach US$65 billion within the same timeframe

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Blizzard Entertainment

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.

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MEDIA AND BROADCASTING

The productisation of music rights

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Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Spotlight

Blizzard Entertainment

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.

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