Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions

| December 10, 2019

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Virtual reality (VR) and augmented reality (AR) tools have graduated from gaming experiences to disrupt business experiences that positively affect the bottom line. In fact, according to an IDC white paper, 62% of respondents said service-based AR experiences drive measurable return on investment (ROI). AR and VR applications can now be found in just about every industry. For example, a Russian farmer and scientific team have developed VR goggles for dairy cows to immerse them in a virtual open field in hopes of increasing milk production.

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Red Bee Media, formerly Ericsson Broadcast & Media Services, is a leading service provider to the media industry. Working with the best brands in the world, Red Bee Media enrich and ensure media experiences for audiences everywhere. The portfolio of services provided spans the entire media value chain including: Playout, Media Management, OTT Services, Access Services, Content Discovery, PIERO Sports Graphics, Creative, NuVu.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

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Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Waylaid by Daydream VR & focused on Lens, Google far from AR glasses

Article | February 14, 2020

Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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Spotlight

Red Bee Media

Red Bee Media, formerly Ericsson Broadcast & Media Services, is a leading service provider to the media industry. Working with the best brands in the world, Red Bee Media enrich and ensure media experiences for audiences everywhere. The portfolio of services provided spans the entire media value chain including: Playout, Media Management, OTT Services, Access Services, Content Discovery, PIERO Sports Graphics, Creative, NuVu.

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