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Augmented Reality Smart Glasses: Definition, Conceptual Insights, and Managerial Importance

During the last years, the developments of new media have revolutionized individuals’ behavior tremendously. Particularly mobile devices have developed an ‘always and everywhere online’ mentality. But what comes next? Recent developments and forecasts propose the rise of a new technology that is termed ‘Wearable Augmented Reality Devices”, where smart glasses (such as Microsoft Hololens or Google Glass) represent prominent examples. These technologies offer much potential for companies and societies, which are discussed in this article. By doing so, this paper provides managers and researchers an applied description of the technology and a discussion of how it differs from existing mobile and augmented reality technologies. Finally, a discussion of how smart glasses can increase firm value is provided.

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PopMatters is an international magazine of cultural criticism and analysis, which has been independently owned and operated since its inception. Our scope is broadly cast on all things pop culture and we are the largest site that bridges academic and popular writing in the world. We provide intelligent reviews, engaging interviews, and in-depth essays on most cultural products and expressions in areas such as music, television, films, books, video games, sports, theatre, the visual arts, travel, and the Internet.

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Spotlight

PopMatters

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