Augmented Reality Smart Glasses: Definition, Conceptual Insights, and Managerial Importance

| April 28, 2016

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During the last years, the developments of new media have revolutionized individuals’ behavior tremendously. Particularly mobile devices have developed an ‘always and everywhere online’ mentality. But what comes next? Recent developments and forecasts propose the rise of a new technology that is termed ‘Wearable Augmented Reality Devices”, where smart glasses (such as Microsoft Hololens or Google Glass) represent prominent examples. These technologies offer much potential for companies and societies, which are discussed in this article. By doing so, this paper provides managers and researchers an applied description of the technology and a discussion of how it differs from existing mobile and augmented reality technologies. Finally, a discussion of how smart glasses can increase firm value is provided.

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