WELCOME TO The entertainment REPORT
Augmented Reality technology gains traction in new markets
| May 31, 2019
Respawn Entertainment is an independent game development studio that was founded in 2010 by former co-founders of Infinity Ward and creators of the multi-billion dollar Call of Duty and Modern Warfare franchises.
Article | April 14, 2020
Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.
This is the ‘super-bundle’ that we (and the wider industry) have been speculating about ever since Apple revealed plans to launch subscription services for video, news and games – Apple TV+, Apple News+ and Apple Arcade respectively. From Apple’s point of view (not to mention its customers’) a single, discounted subscription covering its range of services makes a lot of sense. Music rightsholders are wary, however, with plenty of uncertainty around how the royalties from such a super-bundle would be divided between the different forms of entertainment.
Nvidia GeForce Now hit the streets like a month ago, and in what was a surprise to literally no one, it is the best game streaming service on the market right now. It's not without its flaws, though. For starters, it seems like all kinds of developers are suddenly pulling their games from the service, from AAA heavy hitters like Bethesda to Indie developers like Hinterland Studio, which just yanked its game The Long Dark off of the service. Because GeForce Now lets you play games you "own" something I'll get into in a bit its a little discouraging that game developers can basically cut off access to games you've paid money for. This whole thing throws into question whether or not you should invest your time and money into the platform. There are certainly people who think that game streaming is the future of gaming, but when you can't be guaranteed access to the games you have paid for, it's a future that I don't want to be a part of.
Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.
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