BRIDGING THE IMAGINATION GAP: HOW AUGMENTED REALITY CAN BOOST SALES

October 23, 2018

Any claim of a new dawn for augmented reality must inevitably come with the disclaimer that the technology has been talked about for a while. The earliest roots of what we now call immersive computing stretch back to 1968, when Harvard professor Ivan Sutherland created a “three-dimensional display to present the user with a perspective image which changes as he moves.” The device was too heavy to be carried on the human head and accordingly was suspended from the ceiling

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Mystic Video, Inc.

Mystic Video delivers Video Transcoding Solutions for IPTV and OTT video distribution. Our products deliver the highest channel density with lowest price per channel.The Mystic team is a group of veteran broadcast industry leaders whose previous products power many major Broadcast Operators’ systems. Mystic’s experience in digital video coding, transformation, and real-time system design produces equipment with the highest video quality, transcoding performance, and 24/7 operation. The new Mystic Smart Transcoder architecture surpasses old ASIC transcoders and future-proofs all IP delivery needs

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Spotlight

Mystic Video, Inc.

Mystic Video delivers Video Transcoding Solutions for IPTV and OTT video distribution. Our products deliver the highest channel density with lowest price per channel.The Mystic team is a group of veteran broadcast industry leaders whose previous products power many major Broadcast Operators’ systems. Mystic’s experience in digital video coding, transformation, and real-time system design produces equipment with the highest video quality, transcoding performance, and 24/7 operation. The new Mystic Smart Transcoder architecture surpasses old ASIC transcoders and future-proofs all IP delivery needs

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