Build Immersive and Ambitious Game Experiences

| March 27, 2019

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Game development isn’t only about game services and connected features. It’s also about building immersive, ambitious experiences unconstrained by technology. Looking to build fast and keep players playing? That’s where Amazon Game Tech can help.Amazon Game Tech provides tools and services that empower game developers, helping them craft innovative experiences that delight their customers. These services include Amazon Lumberyard, a free AAA game engine, Amazon Alexa, a cloud-based voice service, and Twitch Developers, solutions from Twitch that extend the lifecycle of entertainment beyond the screen.

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INVAR Studios

The next generation multi-platform entertainment company. Winner of the 2018 Lumiere, Creative Arts Award for Best Live Action VR for “Rose Colored.”INVAR is a multi-platform studio which creates content that focuses on globally relevant, inclusive stories with positive and redemptive themes. Our projects celebrate cultural diversity and authenticity, in a model that integrates Intellectual Properties across all distribution formats. We produce and distribute premium data driven content for film, television, VR/AR, and digital video, pioneering the forefront of the entertainment business of the future.

OTHER ARTICLES

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

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Netflix reigns over Amazon Prime Video, Hulu and Disney+ as most popular streaming service

Article | March 26, 2020

The coronavirus is forcing more people to stay home these days. And with all of them looking for ways to stay busy and entertained, streaming video services are an obvious option. But with all the choices out there, which services are the most popular, and how do people juggle them all? A survey from HighSpeedInternet.com sheds some light on where consumers go to stream their favorite shows. Based on a recent survey of 500 people in the US, HighSpeedInternet.com found that Netflix, Amazon Prime Video, Hulu, and Disney+ were the most popular streaming services in the country. But among them all, Netflix came in first place, chosen by 47% of the respondents as the one they would pick if they could select only one.

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Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

INVAR Studios

The next generation multi-platform entertainment company. Winner of the 2018 Lumiere, Creative Arts Award for Best Live Action VR for “Rose Colored.”INVAR is a multi-platform studio which creates content that focuses on globally relevant, inclusive stories with positive and redemptive themes. Our projects celebrate cultural diversity and authenticity, in a model that integrates Intellectual Properties across all distribution formats. We produce and distribute premium data driven content for film, television, VR/AR, and digital video, pioneering the forefront of the entertainment business of the future.

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