Building a Home Studio on a Budget

November 27, 2017

Every home recording studio has to have microphones, headphones, monitors, interface, DAW software and other accessories. Not a long time ago building a recording studio (with all these products) was very expensive and building a private recording studio at home wasn’t an option you could even consider.

Spotlight

Scratch Music Group, Inc.

Scratch Music Group was co-founded in 2002 by Jam Master Jay of Run DMC. We are made up of three unique brands, each leveraging the power of the DJ to entertain and educate audiences around the world. Scratch DJ Academy is the world’s leading DJ and music production learning center co-developed by Jam Master Jay of Run DMC. Scratch DJ Academy has locations in NYC, Miami, LA, Atlanta and Chicago, along with dozens of satellite locations at hotels, resorts, and on cruise ships worldwide.

OTHER ARTICLES
MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Spotlight

Scratch Music Group, Inc.

Scratch Music Group was co-founded in 2002 by Jam Master Jay of Run DMC. We are made up of three unique brands, each leveraging the power of the DJ to entertain and educate audiences around the world. Scratch DJ Academy is the world’s leading DJ and music production learning center co-developed by Jam Master Jay of Run DMC. Scratch DJ Academy has locations in NYC, Miami, LA, Atlanta and Chicago, along with dozens of satellite locations at hotels, resorts, and on cruise ships worldwide.

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