Capturing the big data opportunity in media and entertainment

| June 19, 2019

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Successful use of big data has become an essential competitive differentiator for media and entertainment companies. Publishers, gaming companies, broadcasters, cable companies, and news organizations alike are striving to maximize audience value, content engagement, and advertising opportunities. Across all industries, big data investments continued to rise in 2013, with 64% of organizations investing or planning to invest in big data technology compared to 58% in 2012.

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Eastern TV

Eastern is a full service media production company with offices in New York, Los Angeles, Atlanta, and Miami. With clients in broadcast, online and corporate, Eastern’s focus is on the subtle art of storytelling. Our approach pairs extensive experience with technical mastery, allowing us to deliver compelling narratives within high-gloss wrappers.

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Article | March 16, 2020

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Spotlight

Eastern TV

Eastern is a full service media production company with offices in New York, Los Angeles, Atlanta, and Miami. With clients in broadcast, online and corporate, Eastern’s focus is on the subtle art of storytelling. Our approach pairs extensive experience with technical mastery, allowing us to deliver compelling narratives within high-gloss wrappers.

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