CES 2019 Trends: Augment and Virtual Reality

| February 19, 2019

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Augmented reality and virtual reality are game-changing applications. Companies are creating immersive experiences across health care, entertainment, manufacturing, business and more.

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As a proudly independent, ambitious developer we’re continuing our growth trajectory, and we’re building talented teams to move us further toward an even more exciting future. Our culture is inspiring, dynamic, supportive and inclusive, fostering an environment of creativity and curiosity. We’re continually seeking what we can achieve next.

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Why we expect AR/VR/MR—and this company in particular—to take off faster than Elon Musk’s and SpaceX’s Crew Dragon

Article | May 21, 2021

First, let’s state the obvious: the augmented reality (AR), virtual reality (VR), and mixed reality (MR) industry—often referred to as “XR” or extended reality—has been on a tear since long before the spread of the coronavirus, hitting new high notes in late 2019 and early 2020. The installed base of ARCore-compatible Android devices, for example, grew from 250 million devices in December 2018 to 400 million in May 2019. Meanwhile, 2017 heralded the Cambrian explosion of the AR world, with the introduction of easy-to-use software development kits from both Apple (called ARKit) and Google (called ARCore).

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What's Really Holding Virtual Reality Back?

Article | May 21, 2021

It's been nearly four years since HTC and Facebook's Oculus launched this generation of virtual reality (VR) with the Vive and Rift headsets, respectively. They were supposed to be revolutionary products that would open up a new world of innovation that would disrupt nearly every aspect of our lives. Instead of being in every home, as hoped, VR is still a novelty with only a few million headsets in the market. HTC and Oculus are actually trailing Sony's (NYSE:SNE) PSVR, which recently surpassed 5 million headsets sold since launch. And the number of headsets being used on a regular basis is well short of that number. So why hasn't VR taken off, and can HTC and Oculus fix what's ailing the industry?

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Game On: These Entertainment Stocks Hit New Levels

Article | May 21, 2021

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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Spotlight

Codemasters

As a proudly independent, ambitious developer we’re continuing our growth trajectory, and we’re building talented teams to move us further toward an even more exciting future. Our culture is inspiring, dynamic, supportive and inclusive, fostering an environment of creativity and curiosity. We’re continually seeking what we can achieve next.

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