Community Download: How Important Do You Think Resolution Is For VR Headsets?

September 17, 2018 | 106 views

Let’s get this out of the way first: resolution is incredibly important for VR headsets. Like, really important. The screen door effect is extremely distracting and if visuals aren’t crisp in a VR experience then it can immediately take you out of the immersion.With the Vive Pro on the market, the Samsung Odyssey gaining momentum, and now the Pimax 8K and Pimax 5K+ in the hands of YouTube influencers, as well as the new StarVR and VRgineers headsets all in development, the era of limited and cramped resolutions may be coming to an end very quickly.There are lots of points to consider though. God rays can be distracting too, as well as limited FOVs. And there’s the ongoing debate between framerate vs. resolution and which is more important. Throw in other factors like comfort, ancillary features such as eye tracking, and it’s a complex topic — especially now that more and more people will start cutting the cord and going wireless. What’s the most important thing in a VR headset?

Spotlight

Norkring AS

Norkring has been a digital pioneer in broadcasting, radio and television in the last twenty years. Now we are working on the possibilities of digitization both in the media landscape and in society as a whole.Norkring has 116 employees who every day look forward to realizing new opportunities with customers and partners. We have an innovative environment that realizes communication solutions tailored to market needs and currently has products and services for everyday use in Norway and Sweden for the media industry, aquaculture, critical infrastructure, contribution, sports and agriculture. All new development in the company is based on insight and validated learning. The sooner we can move from idea to validated success, the better. Norkring is a "big, small"​ company with the whole of the Nordic region as a market. We are adaptable to business models and technology and work every day to create value for and with our customers.

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VIRTUALIZATION,MEDIA AND BROADCASTING

Discord: A Novel Medium for B2B Marketing

Article | July 13, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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MEDIA AND BROADCASTING,BUSINESS

B2B Movie Placements: What to Expect?

Article | August 4, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | July 20, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

Norkring AS

Norkring has been a digital pioneer in broadcasting, radio and television in the last twenty years. Now we are working on the possibilities of digitization both in the media landscape and in society as a whole.Norkring has 116 employees who every day look forward to realizing new opportunities with customers and partners. We have an innovative environment that realizes communication solutions tailored to market needs and currently has products and services for everyday use in Norway and Sweden for the media industry, aquaculture, critical infrastructure, contribution, sports and agriculture. All new development in the company is based on insight and validated learning. The sooner we can move from idea to validated success, the better. Norkring is a "big, small"​ company with the whole of the Nordic region as a market. We are adaptable to business models and technology and work every day to create value for and with our customers.

Related News

NVIDIA's Step in Data Centre Business Is a Success; Became as Big as Gaming

NVIDIA | May 25, 2020

NVIDIA Gaming is still the company's single biggest source of revenue, but data center sales saw a big year. A great deal of the data center hardware business booked by NVIDIA last quarter was likely planned before COVID-19 came into view. NVIDIA turned $3.08 billion of revenue, NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers. NVIDIA has been stepping up its data center game for a while now. Last quarter's results indicate the effort has been worth it. Gaming is still the company's single biggest source of revenue, but data center sales saw a big year-over-year jump -- so big, in fact, that NVIDIA could justify pouring more time and resources into the market, now that it's proved it can do well in it. Data centers are the growth engine. For the three-month stretch ending on April 26, NVIDIA turned $3.08 billion of revenue into an adjusted per-share profit of $1.80. The top line was up 39% year over year, and adjusted earnings more than doubled from $0.88 per share in the prior-year quarter. Both numbers topped analysts' expectations, just as the company's revenue guidance for the current quarter did. That wasn't the most interesting aspect of NVIDIA's quarterly report, however. Far more intriguing was the $1.14 billion in data center technology sales. A year earlier, that figure was a much more modest $634 million. The quarterly tally trails gaming-related sales, which hit $1.34 billion for the first fiscal quarter, but ts data center business is growing much faster than any other segment. At its current pace, data center will overtake gaming as the company's biggest breadwinner. As history indicates, this is a fairly new development. Learn more: MICROGAMING COLLABORATES WITH INSPIRED ENTERTAINMENT TO ENHANCE GAMING EXPERIENCE . “NVIDIA isn't going to abandon gaming in favor of data centers. While Advanced Micro Devices has been stealing some graphics processing market share from NVIDIA, numbers from data tracker Business.” ~ Quant say News coverage of the numbers broadly suggested coronavirus-related lockdowns meant that companies were forced to improve their remote-work capabilities on the fly, generating demand for data center technology. And to be fair, the contagion likely did spur some fresh, unexpected demand. That's not how data centers usually work, though. A great deal of the data center hardware business booked by NVIDIA last quarter was likely planned before COVID-19 came into view. The launch of the DGX A100 5-petaflop artificial intelligence (AI) system didn't happen until after the quarter began, but it was based on a design that was likely finalized before the COVID-19 outbreak. “NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers , though, NVIDIA can now further prioritize the development and sale of data center technologies. ” Ditto for Jarvis, an app platform that lets organizations tweak the use of AI in a variety of self-customized ways. It was launched last quarter, but prospective users are still kicking the tires. It can take months to just select and plan a data center's architecture. Enterprise customers didn't simply set up and pay for a data center in a matter of weeks. Ergo, if NVIDIA sold it last quarter, it was a sale that was apt to be set up well before the quarter began. To that end, one can readily see on the graphic above that data center sales had been ramping up for a couple of quarters even before the recently completed quarter got going. NVIDIA isn't going to abandon gaming in favor of data centers. While Advanced Micro Devices has been stealing some graphics processing market share from NVIDIA, numbers from data tracker Business Quant say it remains the clear leader in the graphics processing unit (GPU) market, which is NVIDIA's biggest business. It's a market worth fighting for. It's also worth noting that despite NVIDIA's data center growth last quarter, it still has only a small fraction of the data center computing market. Intel remains the powerhouse in the arena, leaning on its popular and more conventional data center technology -- based on central processing units (CPUs) -- to generate more than $23 billion in data center hardware revenue last year. NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers of tomorrow. Given the sales trajectory, though, NVIDIA can now further prioritize the development and sale of data center technologies. It's proved itself to be a player. It would be time (and effort) well spent. Market researcher Mordor Intelligence reports the size of the global GPU market was just under $21 billion as of last year, but the realization of GPUs as a powerful alternative to CPUs (particularly in AI) leads Mordor to conclude the GPU market will be worth more than $100 billion by 2024. Learn more: 20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY .

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Quake 2 is the best argument for Nvidia’s ray tracing

Venturebeat | January 22, 2019

If you want to see the potential of ray tracing, you should look to Quake 2. A new mod called Q2VKPT (Quake 2 with Vulkan path-tracing) is out now that adds real-time ray tracing to the classic shooter. And while Nvidia has turned to cutting-edge releases to hype people up for RTX, maybe it should use Quake 2 instead.In the 3-minute video above, you can see how effective RTX is at bringing a scene to life. White wall lamps reflect off of the floors. Explosions bathe the environment in momentary bursts of orange. And water reflects the entire room around it.All of this next-gen lighting tech is happening in a game that is from 1997. But RTX gives the world a sense of place and reality that looks almost modern. Sure, the enemy models are blocky and under animated, but they look like they are moving through physical space.

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Origin's Chronos PC is no looker, but it plays games with eye-popping detail

digitaltrends | January 21, 2019

We love giant tower computers. They’re big, bold, absurd, and we frankly prefer our computers to look more like an alien monolith than a useful piece of modern technology. Yet our way of thinking is certainly on the out. Computers continue to shrink in size as they grow in power.Which brings us to the Origin Chronos. The smallest desktop PC in the company’s line-up, the Chronos measures a bit less than a foot tall, four inches wide, and about 14 inches deep. That’s smaller than most A/V receivers, or about the size of Microsoft’s Xbox One X. It offers full-fat performance despite that. Our review unit came packing a Core i9-9900K and Nvidia’s RTX 2080 Ti, surely more than enough to please.Maybe the question is no longer “why should I buy a small desktop?” Maybe it’s now “why should I buy anything but?”

Read More

NVIDIA's Step in Data Centre Business Is a Success; Became as Big as Gaming

NVIDIA | May 25, 2020

NVIDIA Gaming is still the company's single biggest source of revenue, but data center sales saw a big year. A great deal of the data center hardware business booked by NVIDIA last quarter was likely planned before COVID-19 came into view. NVIDIA turned $3.08 billion of revenue, NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers. NVIDIA has been stepping up its data center game for a while now. Last quarter's results indicate the effort has been worth it. Gaming is still the company's single biggest source of revenue, but data center sales saw a big year-over-year jump -- so big, in fact, that NVIDIA could justify pouring more time and resources into the market, now that it's proved it can do well in it. Data centers are the growth engine. For the three-month stretch ending on April 26, NVIDIA turned $3.08 billion of revenue into an adjusted per-share profit of $1.80. The top line was up 39% year over year, and adjusted earnings more than doubled from $0.88 per share in the prior-year quarter. Both numbers topped analysts' expectations, just as the company's revenue guidance for the current quarter did. That wasn't the most interesting aspect of NVIDIA's quarterly report, however. Far more intriguing was the $1.14 billion in data center technology sales. A year earlier, that figure was a much more modest $634 million. The quarterly tally trails gaming-related sales, which hit $1.34 billion for the first fiscal quarter, but ts data center business is growing much faster than any other segment. At its current pace, data center will overtake gaming as the company's biggest breadwinner. As history indicates, this is a fairly new development. Learn more: MICROGAMING COLLABORATES WITH INSPIRED ENTERTAINMENT TO ENHANCE GAMING EXPERIENCE . “NVIDIA isn't going to abandon gaming in favor of data centers. While Advanced Micro Devices has been stealing some graphics processing market share from NVIDIA, numbers from data tracker Business.” ~ Quant say News coverage of the numbers broadly suggested coronavirus-related lockdowns meant that companies were forced to improve their remote-work capabilities on the fly, generating demand for data center technology. And to be fair, the contagion likely did spur some fresh, unexpected demand. That's not how data centers usually work, though. A great deal of the data center hardware business booked by NVIDIA last quarter was likely planned before COVID-19 came into view. The launch of the DGX A100 5-petaflop artificial intelligence (AI) system didn't happen until after the quarter began, but it was based on a design that was likely finalized before the COVID-19 outbreak. “NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers , though, NVIDIA can now further prioritize the development and sale of data center technologies. ” Ditto for Jarvis, an app platform that lets organizations tweak the use of AI in a variety of self-customized ways. It was launched last quarter, but prospective users are still kicking the tires. It can take months to just select and plan a data center's architecture. Enterprise customers didn't simply set up and pay for a data center in a matter of weeks. Ergo, if NVIDIA sold it last quarter, it was a sale that was apt to be set up well before the quarter began. To that end, one can readily see on the graphic above that data center sales had been ramping up for a couple of quarters even before the recently completed quarter got going. NVIDIA isn't going to abandon gaming in favor of data centers. While Advanced Micro Devices has been stealing some graphics processing market share from NVIDIA, numbers from data tracker Business Quant say it remains the clear leader in the graphics processing unit (GPU) market, which is NVIDIA's biggest business. It's a market worth fighting for. It's also worth noting that despite NVIDIA's data center growth last quarter, it still has only a small fraction of the data center computing market. Intel remains the powerhouse in the arena, leaning on its popular and more conventional data center technology -- based on central processing units (CPUs) -- to generate more than $23 billion in data center hardware revenue last year. NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers of tomorrow. Given the sales trajectory, though, NVIDIA can now further prioritize the development and sale of data center technologies. It's proved itself to be a player. It would be time (and effort) well spent. Market researcher Mordor Intelligence reports the size of the global GPU market was just under $21 billion as of last year, but the realization of GPUs as a powerful alternative to CPUs (particularly in AI) leads Mordor to conclude the GPU market will be worth more than $100 billion by 2024. Learn more: 20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY .

Read More

Quake 2 is the best argument for Nvidia’s ray tracing

Venturebeat | January 22, 2019

If you want to see the potential of ray tracing, you should look to Quake 2. A new mod called Q2VKPT (Quake 2 with Vulkan path-tracing) is out now that adds real-time ray tracing to the classic shooter. And while Nvidia has turned to cutting-edge releases to hype people up for RTX, maybe it should use Quake 2 instead.In the 3-minute video above, you can see how effective RTX is at bringing a scene to life. White wall lamps reflect off of the floors. Explosions bathe the environment in momentary bursts of orange. And water reflects the entire room around it.All of this next-gen lighting tech is happening in a game that is from 1997. But RTX gives the world a sense of place and reality that looks almost modern. Sure, the enemy models are blocky and under animated, but they look like they are moving through physical space.

Read More

Origin's Chronos PC is no looker, but it plays games with eye-popping detail

digitaltrends | January 21, 2019

We love giant tower computers. They’re big, bold, absurd, and we frankly prefer our computers to look more like an alien monolith than a useful piece of modern technology. Yet our way of thinking is certainly on the out. Computers continue to shrink in size as they grow in power.Which brings us to the Origin Chronos. The smallest desktop PC in the company’s line-up, the Chronos measures a bit less than a foot tall, four inches wide, and about 14 inches deep. That’s smaller than most A/V receivers, or about the size of Microsoft’s Xbox One X. It offers full-fat performance despite that. Our review unit came packing a Core i9-9900K and Nvidia’s RTX 2080 Ti, surely more than enough to please.Maybe the question is no longer “why should I buy a small desktop?” Maybe it’s now “why should I buy anything but?”

Read More

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