Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple languages. How can brands overcome some of these challenges? In this Q&A, we’re teaming up with our friends from Aprimo to dive into that topic. Arnie Koh is the Senior Director of Global Offerings at Lionbridge. He works closely with the company’s channel partners to help them achieve their global objectives.

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Eclipse Entertainment delivers innovative Entertainment solutions for public performance.WUW stream is a brand new OTT streaming service providing a affordable solution to allow businesses to entertain their waiting customers Our goal is to keep your customers engaged and provide a genuinely improved on-site experience.

OTHER ARTICLES
Technologies, Business

VR Headsets of the Future Might Be Made With Mirrors?

Article | July 20, 2022

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Virtualization, Media and Broadcasting

Why Shares of AMC Entertainment Are Surging Today

Article | July 13, 2022

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Business

The productisation of music rights

Article | July 11, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Spotlight

WUW stream

Eclipse Entertainment delivers innovative Entertainment solutions for public performance.WUW stream is a brand new OTT streaming service providing a affordable solution to allow businesses to entertain their waiting customers Our goal is to keep your customers engaged and provide a genuinely improved on-site experience.

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Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge | January 16, 2019

Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products smarter and create content for a variety of industries. The acquisition of Gengo will strengthen Lionbridge’s position in the machine learning and content relevance markets. This purchase includes Gengo.ai, the company’s platform that provides AI training-data services delivered by a fast and efficient crowdsourced network of highly specialized contributors. “Gengo is a key acquisition for us that immediately complements our core strategic initiatives,” said John Fennelly, Lionbridge CEO. “It will accelerate our ability to penetrate new markets in the artificial intelligence space; it bolsters our human capital pool by bringing an extremely talented team assembled by Matthew Romaine into our company; and Gengo’s advanced technology platform will become a key part of our localization delivery system. In addition to those very tangible benefits, we’ll add to our already formidable capabilities in Asia, and this will give us a deeper set of technology tools to increase our market share in the local games and life sciences markets.”

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Lionbridge Wins Employee Engagement Award from The Conference Board

Lionbridge | July 10, 2019

Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its mission to break barriers and build bridges. The Bridge has supported the change management and transformation of Lionbridge by reenergizing and reengaging the global "Pride." It has created a direct feedback loop between senior management and a global workforce and improved communication and collaboration across departments and countries. "Each year, we highlight how organizations across different industries have achieved their goals through their integration of innovative technologies into their communications and marketing strategies," said Jen McClure, Principal Distinguished Fellow at The Conference Board's Marketing & Communications Center, and Chair of the Center's awards program. "We are very pleased to honor and showcase the pioneering work of Lionbridge as part of this year's awards program."

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Lionbridge Again Named One of America's Best Employers by Forbes

Lionbridge | April 17, 2019

Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U.S. Working with Statista, Forbes deployed an independent survey to a representative sample of the US workforce and reached more than 50,000 employees overall. The rankings were mainly assessed based on the likelihood that an employee would recommend their employer to friends and family versus recommend a different employer. Other questions included inquiries about company culture, career development, gender equality, and compensation. "Our foundational priorities are our people and customers," said John Fennelly, CEO of Lionbridge. "We're very proud of the progress we've made in creating an environment that allows our talent to expand their skillsets and interests. This has also helped us accelerate our innovation efforts." Ann Lazarus-Barnes, Lionbridge's Chief People Officer, said the award is a testament to the company's dedication to its employees. "Our community's strength is an immeasurably important part of our success and we are always on the lookout for the best and brightest to join us," she said.

Read More

Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge | January 16, 2019

Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products smarter and create content for a variety of industries. The acquisition of Gengo will strengthen Lionbridge’s position in the machine learning and content relevance markets. This purchase includes Gengo.ai, the company’s platform that provides AI training-data services delivered by a fast and efficient crowdsourced network of highly specialized contributors. “Gengo is a key acquisition for us that immediately complements our core strategic initiatives,” said John Fennelly, Lionbridge CEO. “It will accelerate our ability to penetrate new markets in the artificial intelligence space; it bolsters our human capital pool by bringing an extremely talented team assembled by Matthew Romaine into our company; and Gengo’s advanced technology platform will become a key part of our localization delivery system. In addition to those very tangible benefits, we’ll add to our already formidable capabilities in Asia, and this will give us a deeper set of technology tools to increase our market share in the local games and life sciences markets.”

Read More

Lionbridge Wins Employee Engagement Award from The Conference Board

Lionbridge | July 10, 2019

Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its mission to break barriers and build bridges. The Bridge has supported the change management and transformation of Lionbridge by reenergizing and reengaging the global "Pride." It has created a direct feedback loop between senior management and a global workforce and improved communication and collaboration across departments and countries. "Each year, we highlight how organizations across different industries have achieved their goals through their integration of innovative technologies into their communications and marketing strategies," said Jen McClure, Principal Distinguished Fellow at The Conference Board's Marketing & Communications Center, and Chair of the Center's awards program. "We are very pleased to honor and showcase the pioneering work of Lionbridge as part of this year's awards program."

Read More

Lionbridge Again Named One of America's Best Employers by Forbes

Lionbridge | April 17, 2019

Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U.S. Working with Statista, Forbes deployed an independent survey to a representative sample of the US workforce and reached more than 50,000 employees overall. The rankings were mainly assessed based on the likelihood that an employee would recommend their employer to friends and family versus recommend a different employer. Other questions included inquiries about company culture, career development, gender equality, and compensation. "Our foundational priorities are our people and customers," said John Fennelly, CEO of Lionbridge. "We're very proud of the progress we've made in creating an environment that allows our talent to expand their skillsets and interests. This has also helped us accelerate our innovation efforts." Ann Lazarus-Barnes, Lionbridge's Chief People Officer, said the award is a testament to the company's dedication to its employees. "Our community's strength is an immeasurably important part of our success and we are always on the lookout for the best and brightest to join us," she said.

Read More

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