MEDIA AND BROADCASTING

Customer Loyalty Report

April 1, 2021

Customer retention is important to every business,
but loyalty is hard won – especially when a single bad
customer experience can be broadcast to other consumers
in just a few clicks.
For the first time, Brandwatch has partnered with GWI to
combine both our data sources and expertise to answer
some of the big questions around customer advocacy and
detraction for retailers.

Spotlight

SunnyBoy Entertainment

SunnyBoy is a full service creative agency. We've created marketing content for major theatrical releases, pioneered outstanding VR, 360, and AR content, produced behind the scenes and EPK content all over the world, conceptualized and delivered high end VFX, illustrated and animated motion comics, brought to life concert visuals, title sequences and graphic packages for network TV shows, designed interactive experiences, created hit digital animated shows and are developing a variety of TV, Film and Digital projects. Started by Emmy-nominated writers Harold Hayes Jr, and Craig S. Phillips, SunnyBoy is a collaboration of talented artists working in a variety of mediums. We pride ourselves on bringing new ideas to emerging media platforms and the foundation of our work is a combination of unique storytelling and stunning visuals.

OTHER ARTICLES
MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Spotlight

SunnyBoy Entertainment

SunnyBoy is a full service creative agency. We've created marketing content for major theatrical releases, pioneered outstanding VR, 360, and AR content, produced behind the scenes and EPK content all over the world, conceptualized and delivered high end VFX, illustrated and animated motion comics, brought to life concert visuals, title sequences and graphic packages for network TV shows, designed interactive experiences, created hit digital animated shows and are developing a variety of TV, Film and Digital projects. Started by Emmy-nominated writers Harold Hayes Jr, and Craig S. Phillips, SunnyBoy is a collaboration of talented artists working in a variety of mediums. We pride ourselves on bringing new ideas to emerging media platforms and the foundation of our work is a combination of unique storytelling and stunning visuals.

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