Designing with Virtual Reality: Increase Efficiency, Decrease Time to Market

July 19, 2018

VR has the potential to help businesses in a number of industries to design and share concepts. If implemented correctly, VR has the ability to improve the way businesses visualize and prototype their products, and can help reduce design cycles, costs, and approvals that hold up many projects.Virtual reality’s (VR) potential to help businesses design products and services more quickly.

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Prism Sport + Entertainment

Brands choose us for our industry leading expertise on the most effective ways to engage sport and entertainment audiences –whether that’s digital, print, broadcast or experiential. We are rights holder agnostic. Whether you have a platform already or want to create one, we won’t compromise on the best way to reach, engage and grow your audiences.

OTHER ARTICLES
VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Spotlight

Prism Sport + Entertainment

Brands choose us for our industry leading expertise on the most effective ways to engage sport and entertainment audiences –whether that’s digital, print, broadcast or experiential. We are rights holder agnostic. Whether you have a platform already or want to create one, we won’t compromise on the best way to reach, engage and grow your audiences.

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