Digital Marketing in Media & Entertainment Sector

| November 14, 2017

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The 2014 Impact of Digital in the Media and Entertainment Sector report from Adobe and Econsultancy is based on a survey of more than 200 senior-level marketers and internet professionals working in the Media and Entertainment industry across North America and EMEA.

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Blue Ant Media

Blue Ant Media is a privately held, international content producer, distributor and channel operator. From our production houses around the world, we create content for multiple genres including factual, factual entertainment, short-form digital series and kids programming. Our distribution business, Blue Ant International, offers a catalogue of 3,000+ hours of content, including the largest 4K natural history offering on the market.

OTHER ARTICLES

The streaming, AI and VR-assisted future of listening

Article | March 29, 2020

We’ve already seen a boom in smart speakers. This and the unleashing of sound experiences from any sort of tether are fuelling the audio revolution. Streaming services like Spotify and Apple Music mean sound is no longer dependent on a carrier medium or dedicated device. Instead, listening has become mobile and on-demand. Like an invisible companion, sound accompanies us wherever we go, without interruption. In the future, I believe that the distance between listener and sound will shrink even more. How so?

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What's Next for Virtual Reality? An Insider Weighs In

Article | February 23, 2020

Depending on who (and when) you asked, you might have heard virtual reality (VR) described as either "the next big thing" or "dead in the water." The technology generated huge excitement in the lead-up to its major consumer debut, but was quickly written off in some quarters after hardware sales fell short of expectations. The platform now seems to be on the verge of getting its second wind, and momentum has recast claims of the display medium's demise as premature -- but there's still plenty of debate about what comes next.

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Why Losing Activision and Bethesda Is a Major Blow to NVIDIA's Streaming Ambitions

Article | March 4, 2020

How did this happen? To understand, you need to know how NVIDIA's video-game streaming service works. Video game fans are used to console and PC gaming where games are usually purchased once and then played on specific hardware: Xbox games for Microsoft's (NASDAQ: MSFT) Xbox, PlayStation games for Sony's (NYSE: SNE) PlayStation, and PC games on (of course) a PC. To play on a different type of machine, customers usually have to purchase the game again. This model informed Stadia's cloud gaming economy, which requires customers to purchase games if they want to play them on Stadia.

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The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Spotlight

Blue Ant Media

Blue Ant Media is a privately held, international content producer, distributor and channel operator. From our production houses around the world, we create content for multiple genres including factual, factual entertainment, short-form digital series and kids programming. Our distribution business, Blue Ant International, offers a catalogue of 3,000+ hours of content, including the largest 4K natural history offering on the market.

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